Categories Name : SPECIAL AWARDS
Sub-Category : Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Campaign Name : Hyaluron Pure Launch
The Results
The new strategy yielded significant improvements:
Over and above the launch campaign we managed to get 12 Mn additional reach through vignettes, in-show integration, and social media amplification and 170 GRPs
Our launch campaign garnered 892 GRPs on TV and an MMR of 85% i.e. 50 Mn reach
744,400 total social views across regional influencer posts
Zee5 helped us garner additional impression on these market (HSM: 40.1 | Mah: 8.8 | WB: 2.9 | TN: 6.9) in MN