Categories Name : SPECIAL AWARDS
Sub-Category : Best Digital Innovation
Campaign Name : Santoor Young Voice
This New Year, Santoor didn’t just mark the moment—we created one.
As the music built to an emotional high point, we empowered women to step into 2026 with confidence in their hearts, guided by a soundtrack that was uniquely their own.
Campaign Impact:
13M+ people reached
25K+ people spreading the word
10K+ voices participating
20K+ unique songs generated
A powerful start to the year—where every voice found its melody and every woman owned her moment.