Categories Name : Web
Sub-Category : Best Short Form Video
Campaign Name : Arthik Azadi
A. Cultural Impact
The campaign reframed financial independence as everyday agency, not distant policy.
It sparked national conversation around women’s decision-making power across digital platforms, news media, and on-ground communities.
B. Performance Impact
● 75M+ reached
● 500K+ engagements
● 28% completed view rate (1.7x brand benchmark)
● 6% engagement rate (2x industry average)
● 96% positive sentiment
● 36% uplift in positive sentiment
Earned amplification across 35+ news portals, 3 national TV channels, and 100+ influencers