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India Brand Conclave 2018

THEME:

Driving Business Growth through Marketing Effectiveness

This year, exchange4media’s The India Brand Conclave 2018, kicks off on November 29 2018 at Leela Ambience, Gurugram. The theme for the conference will focus on ‘Driving Business Growth through Marketing Effectiveness’.

Increasingly, marketing is being viewed more as an organizational process where the entire company adopts a market-oriented focus. In this scenario, an effective marketing strategy serves a crucial roadmap for the entire business. It also aids in capturing critical marketing measurement insights.

Moreover, given the complexity and dynamism in today’s ever-evolving marketing landscape, leaders in this space are required to adapt and execute new marketing strategies to effectively reach out to clients. This necessitates the need for an approach which calls for disruption, innovation and the leveraging of next-generation technology to create meaningful impact.

Watch out for all these insights and more from industry veterans who will be sharing their game-changing branding and marketing stories with us at The India Brand Conclave 2018.

AGENDA:
10:00 am - 11:00 am Registration for India Brand Conclave 2018
11:00 am - 11:15 am Introduction & AVs
11:15 am - 11:30 am Welcome Address by Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group| BW Businessworld
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11:30 am - 11:50 am Session by Vikram Chopra, Co-Founder & CEO, CARS24 on 'How is CARS24 disrupting India's used car sector' followed by a fireside chat with Partha Sinha, Vice Chairman & Managing Director, McCann Worldgroup
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11:55 am - 12:10 pm Fireside chat with Rajiv Singh, Chief Operating Officer, Zee Media with Neeta Nair, Special Correspondent, IMPACT Magazine, exchange4media Group
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12:15 pm - 12:55 pm Panel Discussion 1 - How can marketing drive the personalization game @ scale?
we have been talking about driving personalization for better brand connect and higher service delivery but can we do this @ scale to drive the effectiveness of content and marketing actions?

- Amit Sethiya, Head Marketing, Syska Group
- Ayushman Chiranewala, Head Marketing, Fastrack
- B Krishna Rao, Sr. Category Head, Parle Products
- Gulbahar Taurani, Director Marketing & Business Head, Philips India
- Srinivas Rao, Sr. VP - Marketing, Lifestyle International
Session Chair: Avik Chattopadhyay, Co-founder & Partner, Expereal
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12:55 pm - 01:15 pm Special Address by Oliver Mirza, MD & CEO, Dr. Oetker India on 'Category Management: Building a New Category' 
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01:15 pm - 02:00 pm Networking Lunch
02:00 pm - 02:30 pm Panel Discussion 2 -  The changing landscape of marketing:
Are we ready to take the big leap? Or marketing in the realm of complex consumers, multi platform & multi screen world; how to make it effective?
- Anika Agarwal, Senior VP & Head-Marketing, Max Bupa Health Insurance
- Dinesh Arora, Digital Head, Angel Broking
- Prashant Verma, VP Marketing, Grofers
- Trupti Bhandari, Global Lead – Base Horlicks and Boost, GSK Consumer Healthcare
Session Chair: Vikas Mehta, CEO, Point Nine Lintas
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02:40 pm - 03:00 pm Speaker Session -  'Finding the right balance between short term activation and long-term brand building in the complex market environment?' by Bishwajeet Samal, Head Marketing,   Volkswagen Passenger Cars
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03:05 pm - 03:25 pm Speaker Session by Shashi Sinha, CEO, IPG Mediabrands on 'Creating Brands with Purpose'
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03:30 pm - 03:45 pm Fireside Chat of Rachana Panda, Chief Communications Officer & Citizenship Leader, GE South Asia with Ruhail Amin, Editorial Lead, exchange4media group on 'Marketing Effectiveness: How B2B Brands Look at it'
03:45 pm - 04:00 pm TEA BREAK
04:00 pm - 04:20 pm Fireside Chat - Yashish Dahiya, CEO & Co-Founder, PolicyBazaar.com Group of Companies on 'Best practices to make the most of customer insights in the era of fast evolving media and technology landscape.' with Satyabrata Das, COO, MediaKeys India
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04:20 pm - 04:40 pm Session on Brand Building Via Sports
- Anita Nayyar, CEO-India & South East Asia, Havas Media Group
- Anupam Bokey, VP Marketing (CMO), FMCG Brands, RP Sanjiv Goenka Group
- Sai Narayan, Associate Director & Head Marketing, Policybazaar.com & Paisabazaar
Session Chair: Ruhail Amin, Editorial Lead, exchange4media group
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05:00 pm - 06:00 pm Networking Tea Break & Registration for Indian Marketing Awards 2018
06:00 pm - 06:15 pm Introduction & AVs
06:15 pm - 06:30 pm Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group | BW Businessworld
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06:30 pm - 06:40 pm Session by Ashok Bhasin, Head - Digitization, Hero MotoCorp
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06:40 pm - 8:00pm Indian Marketing Awards Felicitation Ceremony
8:00pm onwards Networking Cocktail & Dinner