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Objective

Indian Marketing Award's (IMA) objective is to advance the marketing profession and to unlock the potential of ideas, markets and businesses and realise their true value for customers and organisations.

The awards will celebrate and recognize marketing successes, building strong brands through marketing excellence.

IMA will recognize successful, path breaking and impactful marketing strategies starting from articulation of sharp objectives addressed through a strategy plugging consumer need gaps unearthed through sharp consumer insights.

A comprehensive strategy encompassing every element of the marketing mix (not just communication), given shape through an effective, actionable marketing plan and brought to life through the flawless execution of creative and relevant communication and marketing programs

What are Indian Marketing Awards?
  • Setting Standards and Benchmarking Exemplary Marketing
  • Recognising Creativity and Originality Delivered by Marketers
  • Showcasing Marketing Successes
  • Networking and Celebrating