A. WEB |
A.1 Best Banners -Single/ Campaign, Rich Media with or without video |
Campaign Title |
Brand Name |
Agency Name |
Shriram Right4u |
Shriram Group |
Socialbeat |
Research Driven, Custom Video Story Telling Boosts Brand Connect! |
Bajaj Allianz General Insurance Company Limited |
Logicserve Digital |
Kids Not For Sale - #KidsNotForSale |
Snapdeal and Save the Children |
WATConsult |
Voot - Tindering With The Stars |
Voot |
Madison Media |
MTV India - The M-Powering Banner |
MTV India |
Madison Media |
Sapno Ki Apni Dukaan |
Amazon India |
Interactive Avenues – A Reprise network company |
Amazon Prime Video - Comicstaan |
Amazon Prime Video- Comicstaan |
Pivotroots |
Building a community of Dengue Fighters |
Hit |
GroupM Media |
Colors - Jigar Pe Trigger |
Colors |
Madison Media |
change her not |
zee tv |
zee entertainment enterprise limited |
A.2 Best Benchmark Content / Branded Content |
Campaign Title |
Brand Name |
Agency Name |
Voot - Tindering With The Stars |
Voot |
Madison Media |
Kingfisher Ultra Shots - Cheers |
Kingfisher Ultra Shots - cheers |
22 Feet Tribal Worldwide |
Chupa Chups Fun Ki Shakti |
Chupa Chups |
PHD Media + Creativeland Asia |
Share A Coke |
Coca-Cola |
Interactive Avenues – A Reprise network company |
Rise Against Climate Change |
Mahindra Rise |
FCB Interface |
Dewar’s Scotch - You Got Chef’d |
Dewar's |
OML Entertainment |
Vibes Don't Lie |
Legrand India |
Liqvd Asia |
India ka Fashion Capital - powered by Flipkart Fashion |
Firstpost |
Firstpost, Network18 |
TVF's Yeh Meri Family |
The Viral Fever |
- |
A.O. Smith Valentine’s Day - H2O A Love Story |
A.O. Smith India |
Digitas India |
Paytm Money Transfer Series |
Paytm |
Scroll Brand Studio |
Echo Integration with Armaan Malik |
Amazon India |
Interactive Avenues – A Reprise network company |
Bringing two rival nations together over a cup of tea |
Brooke Bond Red Label |
Mindshare |
A.3 Best Website/ Microsite |
Campaign Title |
Brand Name |
Agency Name |
manmohini |
zee tv |
zee entertainment enterprise limited |
Best Website |
Reliance Nippon Life Insurance Company Limited |
Reliance Nippon Life Insurance Company Limited |
MTV India - Gotcha! |
MTV India |
Madison Media |
Election Se Selection 2019 |
Star Sports India |
Star India |
#BenchOfUnity - How social media brought 2.5 Lacs Indian together! |
Kotak Mahindra Bank Ltd |
Tonic Worldwide |
Shapoorji Pallonji Real Estate Website |
Shapoorji Pallonji Real Estate |
Bombay Design Centre |
Dell Aarambh 2018 |
Dell India |
Gozoop |
Asian Paints enters E-commerce Segment |
Asian Paints |
Interactive Avenues – A Reprise network company |
India Today |
India Today |
- |
A.4 Best Use of Web Based Games |
Campaign Title |
Brand Name |
Agency Name |
Jio Cricket Play Along |
Reliance Jio Infocomm Ltd |
Reliance Jio Infocomm Ltd |
VIVO KBD Housie |
Star Sports India |
Star India |
manmohini |
zee tv |
zee entertainment enterprise limited |
Election Se Selection 2019 |
Star Sports India |
Star India |
5 Star - Ek Alag Style Se Kho Jao |
5 Star |
Affle |
A.5 Best Campaign- Online Advertising and Digital Direct Response |
Campaign Title |
Brand Name |
Agency Name |
Children See, Children Do |
Kores India |
Liqvd Asia |
McDonald’s- Aap Ke Zamaane Mein, Baap Ke Zamaane Ke Daam |
McDonald’s India |
22feet Tribal Worldwide |
Vibes Don't Lie |
Legrand India |
Liqvd Asia |
Shriram Right4u |
Shriram Group |
Socialbeat |
Talking Ice-cream |
Kwality Walls |
Mindshare |
Delivering a well cooked dish |
Behrouz Biryani |
Columbus India |
Khabrein Khud Bolengi |
Zee Hindustan |
Liqvd Asia |
Skobot - AI powered chatbot |
Skoda Auto India |
PHD Media |
American Tourister Curio become a ‘status symbol’ that’s Hard To Let Go |
American Tourister |
Interactive Avenues – A Reprise network company |
B. MOBILE & TABLETS |
B.1 Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc. |
Campaign Title |
Brand Name |
Agency Name |
Fair and Lovely Career Foundation |
Fair and Lovely |
Digitas India |
MTV India - Bas Phoonk Hi Toh Maarni Hai |
MTV India |
Madison Media |
MTV India - When India Dared To Stare |
MTV India |
Madison Media |
Skobot - AI powered chatbot |
Skoda Auto India |
PHD Media |
Sprite vs Summer: All Round Refreshment |
Coca-Cola |
Interactive Avenues – A Reprise network company |
Max Bupa Health App |
Max Bupa Health Insurance |
Archetype Agency |
Shemaroo Ibaadat App |
Shemaroo Ibadaat |
Shemaroo Entertainment |
Shemaroo Bhakti App |
Shemaroo Bhakti |
Shemaroo Entertainment |
Asian Paints Colour Scheme Pro |
Asian Paints |
Elephant Design |
The Hindu Briefcase App |
The Hindu |
The Hindu |
B.2 Best Innovation in Mobile Marketing |
Campaign Title |
Brand Name |
Agency Name |
Firangi On Google maps |
Yash Raj Films |
- |
MTV India - The M-Powering Banner |
MTV India |
Madison Media |
JioInteract - Indian innovation for the world |
Reliance Jio Infocomm Ltd |
Reliance Jio Infocomm Ltd |
Chuk Chuk to Chug chug |
Pepsi |
Mindshare India |
MTV India - Bas Phoonk Hi Toh Maarni Hai |
MTV India |
Madison Media |
The Adaptive Data Lighthouse |
Lifebuoy |
Mindshare |
Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan |
Comicstaan |
SoCheers & PivotRoots |
MTV India - When India Dared To Stare |
MTV India |
Madison Media |
12 Weeks Not 12 Months |
2baconil |
webmaffia |
Castrol CONNEKT |
Castrol India Limited |
EXPERIENCE COMMERCE SOFTWARE |
Kotak Mahindra Bank - SEO Campaign |
Kotak Mahindra Bank |
Performics India |
The Voice- 24 x 7 Open Mic Auditions |
StarPlus |
Sparkt |
B.3 Best Campaign- Use of Mobile and Mobile Monetization |
Campaign Title |
Brand Name |
Agency Name |
Chota Bheem helps build habit |
Goodknight |
GroupM Media |
AI That Drives Experience For Millenial Consumers |
Goibibo |
Affle |
JioPhone Kumbh Campaign |
Reliance Jio Infocomm Ltd |
Reliance Jio Infocomm |
Kulfi Kumar Bajewala - Missed Call |
StarPlus |
Star India |
Flipkart Pe kuch naya pak raha hai |
Maggi |
Flipkart |
Engagement in a media dark market: 81% Delivered! |
Horlicks |
Mindshare India |
MTV India - The M-Powering Banner |
MTV India |
Madison Media |
Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan |
Comicstaan |
SoCheers & PivotRoots |
Beat The Crave |
Saffola |
WATConsult |
Indiabulls - Dhani: Phone Se Loan |
Indiabulls Finance |
Madison Media |
Crazy Wheels #TumSeNaHoPayega Challenge |
HISTORY TV18 |
Theseus Digital |
C. SOCIAL MEDIA |
C.1 Best Use of Social Networks/ Social Media |
Campaign Title |
Brand Name |
Agency Name |
Muskaan |
Himalaya |
WATConsult |
Jump For Health |
Aditya Birla Health Insurance |
Dentsu Webchutney |
Magnum - Take Pleasure Seriously |
Kwality Walls Magnum |
Group M Media India |
Reach For Better |
Franklin Templeton |
The Better India |
Children See, Children Do |
Kores India |
Liqvd Asia |
Dewar’s Scotch - You Got Chef’d |
Dewar's |
OML Entertainment |
Badhaai Ho |
Junglee Pictures |
The Small Big Idea |
Switzerland Tourism - #inLOVEwithSWITZERLAND |
Switzerland Tourism |
iProspect India |
#KhelKesari |
Colors TV |
Viacom18 |
LED Ramlila |
Havells India Limited |
Havells India Limited |
Making Mirzapur a part of Pop-culture |
ScoopWhoop Media |
ScoopWhoop Media |
Who is Suraj |
Hitachi |
Small Screen Film & Television |
Aaj Tak |
Aaj Tak |
- |
theLallantop.com |
The Lallantop |
TV Today Network Limited |
C.2 Community Engagement / Community Building and Most Effective Social Listening |
Campaign Title |
Brand Name |
Agency Name |
The LAB - a unique, Omni-Channel Customer Experience Centre |
Club Mahindra |
Gozoop Online |
Mahindra Tractors – Prerna |
Prerna for Women |
Interactive Avenues – A Reprise network company |
#WishWithATwist - Father's Day |
Godrej aer |
Creativeland Asia |
Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change |
Castrol Activ |
Interactive Avenues – A Reprise network company |
Waterfall Targeting Model- How video story-telling and data intelligence came together to build emotional relationship |
Aditya Birla Capital |
Mindshare India |
Building a community of Dengue Fighters |
Hit |
GroupM Media |
Muskaan |
Himalaya |
WATConsult |
Ladki Haath Se Nikal Jayegi |
Mahindra Corporate |
FCB Interface Communications |
#SingForFootball |
SonyLiv |
Magnon eg+ |
TVS Credit Service Limited |
TVS Credit Service Limited |
TVS Credit Service Limited |
C.3 Leveraging Social Media to boost brand ROI and engagement |
Campaign Title |
Brand Name |
Agency Name |
Nerolac ColourTrails |
Kansai Nerolac paints Ltd. |
Hungama Digital services |
Khabrein Khud Bolengi |
Zee Hindustan |
Liqvd Asia |
Platelet Donation Campaign |
Godrej Kala HIT |
Ogilvy |
Quick as a RAP, reselling made easy on Droom |
Droom |
Contract Advertising India |
#EATSLIKEAFOODIE |
Uber Eats India |
Glitch Media |
Red Haute Saturday Sale |
Central |
Interactive Avenues – A Reprise network company |
Magnum - Take Pleasure Seriously |
Kwality Walls Magnum |
Group M Media India |
Building a community of Dengue Fighters |
Hit |
GroupM Media |
#ZingaatWorkout challenge by Zee Cinema |
Zee Cinema |
Zee Entertainment Enterprises Ltd |
Amazon Prime Video - Comicstaan |
Amazon Prime Video- Comicstaan |
PivotRoots & SoCheers |
TVS Credit Service Limited |
TVS Credit Service Limited |
TVS Credit Service Limited |
D. SEARCH & PPC CAMPAIGNS |
D.1 BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY |
Campaign Title |
Brand Name |
Agency Name |
Max Life Insurance |
Max Life Insurance |
AdLift |
HDFC Bank Business Growth with SEO |
HDFC Bank |
Puretech Digital |
Kurkure Contains Plastic |
Kurkure |
Mindshare India |
How ZEE5 increased organic search traffic by 303% through disruptive SEO strategy |
ZEE5 |
INFIDIGIT Consultants |
Garnering Top Google Search Results for Zivame With a Unique SEO Strategy |
Zivame |
INFIDIGIT Consultants |
Kotak Mahindra Bank - SEO Campaign |
Kotak Mahindra Bank |
Performics India |
Khabrein Khud Bolengi |
Zee Hindustan |
Liqvd Asia |
UPES |
UPES |
AdLift |
D.2 BEST PPC |
Campaign Title |
Brand Name |
Agency Name |
Mind Your Language |
Racold Water Heaters |
WATConsult |
Best Use of PPC for Fortis Healthcare |
Fortis Healthcare |
AdLift |
How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? |
ZEE5 |
PUBLICIS MEDIA-EQUINOX DIGITAL |
Driving In-store Footfalls |
HP Consumer PC |
PHD Media |
Mahindra XUV500 Smart Conquesting on Search |
Mahindra XUV500 |
Interactive Avenues – A Reprise network company |
DBS Bank iWealth Campaign |
DBS Bank India Ltd. |
Publicis Media – Performics India |
Indiabulls - Dhani: Phone Se Loan |
Indiabulls Finance |
Madison Media |
Facebook Online Edu Hub |
Facebook Inc |
Mindshare |
MITWPU Digi Campaign |
MITWPU |
SRV MEDIA |
UPES |
UPES |
AdLift |
E. SPECIAL AWARDS |
E.1 Best Integrated Media Campaign - Product/ Services |
Campaign Title |
Brand Name |
Agency Name |
HDFC Bank - EasyEMI |
HDFC Bank |
Performics India |
Good Riddance, Mr. Bob Svagene! |
Bajaj Allianz General Insurance Company Limited |
Logicserve Digital |
Magnum - Take Pleasure Seriously |
Kwality Walls Magnum |
Group M Media India |
Vibes Don't Lie |
Legrand India |
Liqvd Asia |
A.O. Smith: Innovation has a name, not a gender |
A.O. Smith India |
Digitas India |
Meethe Bahane |
Hershey’s |
FoxyMoron |
World Shorts Day |
fbb |
Social Kinnect |
ADS GOOD AS FOOTBALL |
Tata Motors Limited |
Havas Media |
VIVO IPL 2018 |
Star Sports India |
Star Sports India |
SMAAASH: PUBG Mobile League |
Smaaash 'Can't Stop Playing' |
1702 Digital |
E.2 Best Integrated Media Campaign - Corporate |
Campaign Title |
Brand Name |
Agency Name |
Vibes Don't Lie |
Legrand India |
Liqvd Asia |
Reach For Better |
Franklin Templeton |
The Better India |
HT Brand Leadership Series |
HT Brand Studio |
HT digital |
CWG 2018 Campaign |
Edelweiss Group |
SocioSquare Digitech |
Shemaroo 360 Degree Brand Refresh Digital Campaign |
Shemaroo Entertainment |
Shemaroo Entertainment |
E.3 Best Integrated Media Campaign - Social Cause |
Campaign Title |
Brand Name |
Agency Name |
India's first Isspeshal band |
Brooke Bond Red Label |
Mindshare |
Children See, Children Do |
Kores India |
Liqvd Asia |
Mahindra Rise - ladki haath se nikal jayegi |
Mahindra Rise |
Interactive Avenues – A Reprise network company |
Jump For Health |
Aditya Birla Health Insurance |
Dentsu Webchutney |
Platelet Donation Campaign |
Godrej Kala HIT |
Ogilvy |
Mahindra Powerpath |
Mahindra Automotive |
22Feet Tribal Worldwide |
Ola - Farak Padta Hai |
Ola Cabs |
Starcom |
The Hindu #UnderMyWatch |
The Hindu |
The Hindu |
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events |
Campaign Title |
Brand Name |
Agency Name |
change her not |
zee tv |
zee entertainment enterprise limited |
MTV India - When India Dared To Stare |
MTV India |
Madison Media |
Reach For Better |
Franklin Templeton |
The Better India |
Gandii Baat 2 |
Gandii Baat 2 |
White Rivers Media |
Lux Golden Rose Awards 2018 |
Lux |
Mindshare Fulcrum |
MTV India - Bas Phoonk Hi Toh Maarni Hai |
MTV India |
Madison Media |
2.0 |
Lyca Productions |
Digi Osmosis |
Sahitya Aaj Tak |
Sahitya Aaj Tak |
- |
E.5 Most Effective Use of Digital Analytics |
Campaign Title |
Brand Name |
Agency Name |
Indiabulls - Dhani: Phone Se Loan |
Indiabulls Finance |
Madison Media |
Chuk Chuk to Chug chug |
Pepsi |
Mindshare India |
ASUS - Add to cart - Programmatic buying |
ASUS |
Fulcro |
Dynamic Creative Optimisation |
Etihad |
Magnon eg+ |
Google Home Launch - Flipkart Ads |
Google Home |
Flipkart Ads |
HDFC Bank - EasyEMI |
HDFC Bank |
Performics India |
Cipla Immunoboosters - Content Marketing |
Cipla Immunobooster |
Amura Marketing technologies |
Gatorade #SweatMore - Live Panel Activation |
Gatorade |
Mindshare India |
zara ka nazariya |
zee tv |
zee tv |
AI That Drives Experience For Millenial Consumers |
Goibibo |
Affle |
E.6 Best Media Campaign - Gender Parity |
Campaign Title |
Brand Name |
Agency Name |
PowerlessQueen |
Project Nanhi Kali |
WATConsult |
#DriveLikeALady - Kotak General Insurance |
Kotak General Insurance |
Fulcro |
A.O. Smith: Innovation has a name, not a gender |
A.O. Smith India |
Digitas India |
#TheTalk |
Niine Sanitary Napkins |
Anomalous |
change her not |
zee tv |
zee entertainment enterprise limited |
#PeopleNotLabels |
Publicis Sapient |
Publicis Sapient |
Muskaan |
Himalaya |
WATConsult |
E.7 Campaign with the Best ROI |
Campaign Title |
Brand Name |
Agency Name |
The Adaptive Data Lighthouse |
Lifebuoy |
Mindshare |
Mind Your Language |
Racold Water Heaters |
WATConsult |
National Jeans Day |
fbb |
Social Kinnect |
How Google Helped Us Sell T-Shirts For Free! |
VoxPop |
Liqvd Asia |
Indiabulls pioneers easy access for personal loans for millions in India with 'Dhani' |
Dhani |
InMobi + Madison Media |
Vivo V9 Launch - Flipkart Ads |
Vivo V9 |
Flipkart Ads |
ASUS - Add to cart - Programmatic buying |
ASUS |
Fulcro |
Kyon Sukhe Sukhe hi |
Pepsi |
Mindshare India |
Chuk Chuk to Chug chug |
Pepsi |
Mindshare India |
Bringing two rival nations together over a cup of tea |
Brooke Bond Red Label |
Mindshare |
E.8 Best Digital Innovation |
Campaign Title |
Brand Name |
Agency Name |
LED Ramlila |
Havells India Limited |
Havells India Limited |
Conversational Commerce |
Reliance Nippon Life Asset Management Limited |
MediaAgility India |
Gold – The Dream That United The Nation |
Excel Entertainment |
Digi Osmosis |
How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? |
ZEE5 |
PUBLICIS MEDIA-EQUINOX DIGITAL |
MTV India - Bas Phoonk Hi Toh Maarni Hai |
MTV India |
Madison Media |
Tyohaar hain to hum tayaar hain |
Havells India Limited |
Havells India Limited |
MTV India - When India Dared To Stare |
MTV India |
Madison Media |
World's First Mobile Breathalyzer Proves 0% Alcohol in Radler |
Kingfisher Radler |
Mindshare, Bangalore |
Chuk Chuk to Chug chug |
Pepsi |
Mindshare India |
E.9 Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation |
Campaign Title |
Brand Name |
Agency Name |
The Adaptive Data Lighthouse |
Lifebuoy |
Mindshare |
ASUS - Add to cart - Programmatic buying |
ASUS |
Fulcro |
India’sFirstBranded GoogleVoiceAsistant |
Maruti Suzuki |
Grapes Digital |
Grofers Housefull Sale |
Grofers |
Pivotroots |
Pyxis EasyEMI |
HDFC BANK LTD. |
Absentia Virtual Reality |
Skobot - AI powered chatbot |
Skoda Auto India |
PHD Media |
AI That Drives Experience For Millenial Consumers |
Goibibo |
Affle |
Chuk Chuk to Chug chug |
Pepsi |
Mindshare India |
E.10 Best use of AR or VR |
Campaign Title |
Brand Name |
Agency Name |
#BenchOfUnity - How social media brought 2.5 Lacs Indian together! |
Kotak Mahindra Bank Ltd |
Tonic Worldwide |
LG gets mobile consumers ThinQ-ing with augmented reality |
LG India |
InMobi |
Entertainment Wish Karo, DishTV Karo |
DishTV |
Affle India Limited |
Transform To Scale |
BloombergQuint |
BloombergQuint |
MTV India - When India Dared To Stare |
MTV India |
Madison Media |
Mahindra Racing at the New Delhi Auto Expo 2018 |
Mahindra Racing |
Mahindra Racing |
Kasautii Zindagii Kay - AR activity |
StarPlus |
Star India |
Tumbbad |
Eros Now |
Eros Now |
E.11 Best Use of Experiential Tech for Digital & Physical Experiences |
Campaign Title |
Brand Name |
Agency Name |
Entertainment Wish Karo, DishTV Karo |
DishTV |
Affle India Limited |
Infosys Reinvents The Australian Open With Unmarketing |
Infosys |
Langoor Digital |
Sprite vs Summer: All Round Refreshment |
Coca-Cola |
Interactive Avenues – A Reprise network company |
Mahindra Powerpath |
Mahindra Automotive |
22Feet Tribal Worldwide |
Mahindra Racing at the New Delhi Auto Expo 2018 |
Mahindra Racing |
Mahindra Racing |
The Magic Christmas Tree |
Syska LED |
Times Internet |
MTV India - Bas Phoonk Hi Toh Maarni Hai |
MTV India |
Madison Media |
KFO - Kentucky Flying Object |
KFC India |
Blink Digital |
LG gets mobile consumers ThinQ-ing with augmented reality |
LG India |
InMobi |
E.12 Breakthrough Technology as Part of a Campaign |
Campaign Title |
Brand Name |
Agency Name |
Entertainment Wish Karo, DishTV Karo |
DishTV |
Affle India Limited |
MTV India - Bas Phoonk Hi Toh Maarni Hai |
MTV India |
Madison Media |
Otrivin - 'Cold and Flu Predictor' |
Otrivin |
GroupM Mindshare |
MTV India - The M-Powering Banner |
MTV India |
Madison Media |
KFO - Kentucky Flying Object |
KFC India |
Blink Digital |
Chuk Chuk to Chug chug |
Pepsi |
Mindshare India |
Skobot - AI powered chatbot |
Skoda Auto India |
PHD Media |
Decathlon: Data-Driven Analytics Decodes Shopping Behavior, Increasing Efficiency & Maximizing ROI |
Decathlon Sports India |
Logicserve Digital |
Experience Formula E in 360 Degrees |
Mahindra Racing |
Mahindra Racing |
Amazon Prime Video - Comicstaan |
Amazon Prime Video- Comicstaan |
PivotRoots & SoCheers |
The Adaptive Data Lighthouse |
Lifebuoy |
Mindshare |
E.13 Location-based or Proximity Marketing Campaign of the Year |
Campaign Title |
Brand Name |
Agency Name |
The Adaptive Data Lighthouse |
Lifebuoy |
Mindshare |
Specsmakers Store Visit Tracking |
Specsmakers |
Social Beat |
Kurkure Twistkeen Launch |
Kurkure Twistkeen |
Mindshare India |
manmohini |
zee tv |
zee entertainment enterprise limited |
sa re ga ma pa |
zee tv |
zee entertainment enterprise limited |
Drive Online to Offline Walk-Ins |
Skoda Auto India |
PHD Media |
Planning shift from target audience to consuming audience |
Black Dog |
Mindshare |