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A. Stages of Brand Building
A1. Category Creation
S.NO. Brand - Campaign Name Entrant Company
1 Asian Paints Royale Atmos: The Week We Unmasked India Madison Media
2 Max Bupa Health Insurance: AnyTimeHealth Text100
3 Jio Interact- AI enabled engagement platform Reliance Jio
4 Star Sports Tamil Launch Star India Private Limited
5 Kajaria Green Wall Atin Promotions and Advertising Pvt Ltd
A2. New Product Launch
S.NO. Brand - Campaign Name Entrant Company
1 Too Yumm - How a startup brand set new standards and became one of the fastest growing and most preferred snacking brand in India! Initiative Media India Pvt Ltd
2 #ChangeHerNot ZEE TV
3 Jio Interact- AI enabled engagement platform Reliance Jio
4 Goodknight: #LavenderOnActivMode Schbang Digital Solutions Pvt Ltd
5 Too Yumm: Launch of multigrain chips GolinOpinion
6 Out of Reach - 1 Crore Challenge Exide Life Insurance
A3. Brand Extension
S.NO. Brand - Campaign Name Entrant Company
1 Sonali's Book Club 59th Parallel
2 RIN Jal Samriddh Maharashtra Mindshare India
3 Kellogg's: #HungryForChocolaty Campaign Vatsana Technologies Private Limited
4 HCL Concerts HCL
A4. Brand Rejuvenation
S.NO. Brand - Campaign Name Entrant Company
1 Surf Excel - Learning from Failure Mindshare India
2 Maggi HotHeads: #UntrendLikeHotHeads Hyper Collective Creative Technologies Pvt Ltd
3 Hamam: Start Strong Tamil Nadu Mindshare India
4 Hamam: Fighting for Women's Safety with a Bar of Soap ! Mindshare India
5 Sharekhan by BNP Paribas: Sharekhan Brand Campaign Sharekhan Ltd
6 Sonata Sharodia App Wavemaker
A5. Transformational Growth
S.NO. Brand - Campaign Name Entrant Company
1 KBC JIO Play Along Sony Pictures Networks India Pvt Ltd
2 Bajaj Allianz General Insurance Company Limited: Google's SmartSearch enabled Display Banner boosts Search Volume By 60% Logicserve Digital Pvt Ltd
3 ICICI Prudential Mutual Fund: Video Marketing Stirs up Search Queries to increase ROI by 122% Logicserve Digital Pvt Ltd
4 Chalo Aaj Kuch Achcha Sunte Hai MY FM
5 Aaj Likhenge Kal- Digital ZEE TV
A6. Customer Relationship Marketing
S.NO. Brand - Campaign Name Entrant Company
1 Bajaj Allianz General Insurance Company Limited: Media, Analytics & Creative Integration in true sense resulted in 50% increase in REVENUE! Logicserve Digital Pvt Ltd
2 Evolve Pan-India SME Knowledge Series Axis Bank Ltd
A7. Customer Experience
S.NO. Brand - Campaign Name Entrant Company
1 L'Oreal Infallible: Beauty for all - Retail Consumer Experience in your Palm! InMobi Technology Services Pvt Ltd
2 Hamam: Start Strong Tamil Nadu Mindshare India
3 Dus Ka Dum - Co-creation of Content Sony Pictures Networks India Pvt Ltd
4 Bloomberg & Quint - WhatsApp Campaign iProspect
5 Bajaj Allianz General Insurance Company Limited: Media, Analytics & Creative Integration in true sense resulted in 50% increase in REVENUE! Logicserve Digital Pvt Ltd
A8. Use of Consumer Insight
S.NO. Brand - Campaign Name Entrant Company
1 #IndiaInvited Kotak Mahindra Bank
2 #ChangeHerNot ZEE TV
3 Sony Sports: #MeriDoosriCountry - 2018 FIFA World Cup Sony Pictures Networks India
4 Lifebuoy: The Adaptive Data Lighthouse - Activating Infection Alert in Rural India Mindshare India
5 Fabelle Elements: Rakhi With Fabelle Madison Media
A9. Use of Analytics/Big Data/AI
S.NO. Brand - Campaign Name Entrant Company
1 Lifebuoy: The Adaptive Data Lighthouse - Activating Infection Alert in Rural India Mindshare India
2 MTV Roadies: When India Dared To Stare Madison Media
3 Use of Data Analytics & AI Reliance General Insurance Company Ltd
4 Indiabulls - Dhani: Phone se loan - in 3 mins Madison Media
5 Hello Jio Postpaid Reliance Jio
B. Communications
B1. Best Use of Television
S.NO. Brand - Campaign Name Entrant Company
1 Sony Sports: #MeriDoosriCountry - 2018 FIFA World Cup Sony Pictures Networks India
2 Lux Golden Divas Baatein With Baadshah Mindshare India
3 McDowell's No. 1 Yaari with Rana Mindshare India
4 Surf Excel - Learning from Failure Mindshare India
5 Think Equity Think Motilal Oswal Motilal Oswal Financial Services Ltd
B2. Best Use of Print
S.NO. Brand - Campaign Name Entrant Company
1 Dainik Jagran: Jagran Sanskarshala Jagran Prakashan Ltd
2 Dainik Jagran: Khotay Sikke Jagran Prakashan Ltd
3 RIN Jal Samriddh Maharashtra Mindshare India
4 Getting Wedding Ready with GODREJ EXPERT RICH CREME Madison Media
5 Dainik Jagran: Amazon Aapke Dwar Jagran Prakashan Ltd
6 Dainik Jagran: Mission 1000 Jagran Prakashan Ltd
B3. Best Use of Radio
S.NO. Brand - Campaign Name Entrant Company
1 Fortis Hospital: Fortis Organ Donation Madison Media
2 UTI Swatantra UTI Mutual Fund
3 BIG FM: Suron Ki Nau Deviyan Reliance Broadcast Network Limited
4 SRGMP Li'l Champs Masterclass ZEE TV
5 Asian Paints Royale Atmos: Clear the Air Madison Media
B4. Best Use of OOH
S.NO. Brand - Campaign Name Entrant Company
1 Mankind: Preganews on Spicejet Atin Promotions and Advertising Pvt Ltd
2 Vodafone IPL Cockpit Announcement Atin Promotions and Advertising Pvt Ltd
3 Dangal WTP ZEE TV
4 Haier India: Haier Overhead Bins on GoAir Atin Promotions and Advertising Pvt Ltd
5 Detective Didi Zee Entertainment Enterprise Limited
6 Kent Ro Jingles and Overhead Branding Atin Promotions and Advertising Pvt Ltd
B5. Best Use of Experiential Marketing
S.NO. Brand - Campaign Name Entrant Company
1 Dainik Jagran: Bharat Raksha Parv Jagran Prakashan Ltd
2 MTV Roadies: When India Dared To Stare Madison Media
3 Godrej: Caring is Ezee Madison Media
4 Making our world #AShadeBetter Kansai Nerolac Paints Ltd
5 Dainik Jagran: Parali Haryana Jagran Prakashan Ltd
B6. Best Use of Digital Marketing/Social Media
S.NO. Brand - Campaign Name Entrant Company
1 Star Plus-Ted India: Ted Talks India Nayi Soch Sparkt Pvt Ltd
2 MTV Roadies: When India Dared To Stare Madison Media
3 Fabelle Elements: Rakhi With Fabelle Madison Media
4 Kotak 811: #IndiaInvited Kotak Mahindra Bank
5 Thomas Cook: A Travel User Insight Led Media strategy results in 37X Revenue jump in business Logicserve Digital Pvt Ltd
6 Maggi Search: OK Google, let's Vote for Meri Maggi! TLG Media Pvt Ltd
B7. Best Use of Omni Channel Marketing
S.NO. Brand - Campaign Name Entrant Company
1 Aaj Likhenge Kal ZEE TV
2 Family Time with Kapil Sharma: Augmented Reality with Kapil Sony Pictures Networks India Pvt Ltd
3 Star Sports: VIVO IPL 2018: Election Se Selection Star India Pvt Ltd
4 Colors: Mahakali- Ant Hi Arambh Hai Leo Burnett Orchard
5 Hindustan Unilever: Let's Give India Its Childhood Back Mindshare India
B8. Best Use of Integrated Marketing Campaign
S.NO. Brand - Campaign Name Entrant Company
1 Too Yumm! - Launch of multigrain chips GolinOpinion
2 Colors TV: Rising Star Season 2- Giving a life purpose to a talent reality show Leo Burnett Orchard
3 Raw Pressery: And Nothing Else Schbang Digital Solutions Pvt Ltd
4 CP Plus - The Intelligent Security Camera Madison Media
5 Red FM 93.5: Malishka Ko Matt Sunn Digital Radio(Mumbai) Broadcasting Ltd
6 Surf Excel - Learning from Failure Mindshare India
B9. Branded Content
S.NO. Brand - Campaign Name Entrant Company
1 Horlicks - Kuch Bhi Karega TV Havas Worldwide India Pvt Ltd
2 Asian Paints: #DonateAWall Social Kinnect Pvt Ltd
3 Magnum- Take Pleasure Seriously Mindshare India
4 Titan Raga: RagaXMasaba Titan Company Limited
5 Goodknight: #LoveTheOutdoors Schbang Digital Solutions Pvt Ltd
6 Swiss Tourism: #inLOVEwithSWITZERLAND iProspect
B10. Innovative Use of Technology
S.NO. Brand - Campaign Name Entrant Company
1 #ChangeHerNot ZEE TV
2 Jio Interact- AI enabled engagement platform Reliance Jio
3 811 #IndiaInvited Kotak Mahindra Bank
4 Tata Ace Keep Loading Havas Media India Pvt Ltd
5 Dainik Jagran: Casino Grande Jagran Prakashan Ltd
B11. Marketing on a Small Budget
S.NO. Brand - Campaign Name Entrant Company
1 Red FM Kabaad Se Jugaad Red FM
2 RED FM: Ilaka Rap Red FM
3 Dainik Jagran: Parali Haryana Jagran Prakashan Ltd
4 JioPhone Launch Campaign Reliance Jio Infocomm Limited
5 Hindustan - Meri Pyari Maa Hindustan Media Ventures Limited
B12. Best Use of PR
S.NO. Brand - Campaign Name Entrant Company
1 National Geographic India: Planet or Plastic? MSL INDIA
2 Meri Doosri Country - FIFA World Cup Russia 2018 Sony Pictures Networks
3 Aaj Likhenge Kal ZEE TV
4 Godrej Hit: Launch of India's First Platelet Donar Community Godrej Industries Limited
5 Smart Mobility, Smart Cities - Integrated Communications Campaign Tata Motors
D. Marketing to Unique Audiences/Regulated Environment
D1. Not for Profit Sector/Corporate Social Responsibility
S.NO. Brand - Campaign Name Entrant Company
1 Lifebuoy: The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India Mindshare India
2 Red FM Book Truck Kal Radio Ltd
3 Godrej: Caring is Ezee Madison Media
4 OneShoe Travel Fair One Shoe Trust For Responsible & Mindful Travels
5 Dainik Jagran: Bharat Raksha Parv Jagran Prakashan Ltd
D3. Healthcare & Pharmaceutical
S.NO. Brand - Campaign Name Entrant Company
1 Piramal Healthcare Limited: Real-time ads for StopAllerG OTC product boosts engagement by 68% Logicserve Digital Pvt Ltd
2 Innoventia by Cipla Using Consumer Insights in Pharma SoCheers InfoTech Pvt Ltd
3 BeAQuitter Narayana Health
4 GoodatHeart Narayana Health
5 Apollo Hospitals: Ask Apollo Nikulsan Technologies Pvt Ltd