27th and 28th June
Taj Lands End Mumbai

Top 10 Shortlist

A. WEB
A.1 Best Banners -Single/ Campaign, Rich Media with or without video
Campaign Title Brand Name Agency Name
Shriram Right4u Shriram Group Socialbeat
Research Driven, Custom Video Story Telling Boosts Brand Connect! Bajaj Allianz General Insurance Company Limited Logicserve Digital
Kids Not For Sale - #KidsNotForSale Snapdeal and Save the Children WATConsult
Voot - Tindering With The Stars Voot Madison Media
MTV India - The M-Powering Banner MTV India Madison Media
Sapno Ki Apni Dukaan Amazon India Interactive Avenues – A Reprise network company
Amazon Prime Video - Comicstaan Amazon Prime Video- Comicstaan Pivotroots
Building a community of Dengue Fighters Hit GroupM Media
Colors - Jigar Pe Trigger Colors Madison Media
change her not zee tv zee entertainment enterprise limited
A.2 Best Benchmark Content / Branded Content
Campaign Title Brand Name Agency Name
Voot - Tindering With The Stars Voot Madison Media
Kingfisher Ultra Shots - Cheers Kingfisher Ultra Shots - cheers 22 Feet Tribal Worldwide
Chupa Chups Fun Ki Shakti Chupa Chups PHD Media + Creativeland Asia
Share A Coke Coca-Cola Interactive Avenues – A Reprise network company
Rise Against Climate Change Mahindra Rise FCB Interface
Dewar’s Scotch - You Got Chef’d Dewar's OML Entertainment
Vibes Don't Lie Legrand India Liqvd Asia
India ka Fashion Capital - powered by Flipkart Fashion Firstpost Firstpost, Network18
TVF's Yeh Meri Family The Viral Fever -
A.O. Smith Valentine’s Day - H2O A Love Story A.O. Smith India Digitas India
Paytm Money Transfer Series Paytm Scroll Brand Studio
Echo Integration with Armaan Malik Amazon India Interactive Avenues – A Reprise network company
Bringing two rival nations together over a cup of tea Brooke Bond Red Label Mindshare
A.3 Best Website/ Microsite
Campaign Title Brand Name Agency Name
manmohini zee tv zee entertainment enterprise limited
Best Website Reliance Nippon Life Insurance Company Limited Reliance Nippon Life Insurance Company Limited
MTV India - Gotcha! MTV India Madison Media
Election Se Selection 2019 Star Sports India Star India
#BenchOfUnity - How social media brought 2.5 Lacs Indian together! Kotak Mahindra Bank Ltd Tonic Worldwide
Shapoorji Pallonji Real Estate Website Shapoorji Pallonji Real Estate Bombay Design Centre
Dell Aarambh 2018 Dell India Gozoop
Asian Paints enters E-commerce Segment Asian Paints Interactive Avenues – A Reprise network company
India Today India Today -
A.4 Best Use of Web Based Games
Campaign Title Brand Name Agency Name
Jio Cricket Play Along Reliance Jio Infocomm Ltd Reliance Jio Infocomm Ltd
VIVO KBD Housie Star Sports India Star India
manmohini zee tv zee entertainment enterprise limited
Election Se Selection 2019 Star Sports India Star India
5 Star - Ek Alag Style Se Kho Jao 5 Star Affle
A.5 Best Campaign- Online Advertising and Digital Direct Response
Campaign Title Brand Name Agency Name
Children See, Children Do Kores India Liqvd Asia
McDonald’s- Aap Ke Zamaane Mein, Baap Ke Zamaane Ke Daam McDonald’s India 22feet Tribal Worldwide
Vibes Don't Lie Legrand India Liqvd Asia
Shriram Right4u Shriram Group Socialbeat
Talking Ice-cream Kwality Walls Mindshare
Delivering a well cooked dish Behrouz Biryani Columbus India
Khabrein Khud Bolengi Zee Hindustan Liqvd Asia
Skobot - AI powered chatbot Skoda Auto India PHD Media
American Tourister Curio become a ‘status symbol’ that’s Hard To Let Go American Tourister Interactive Avenues – A Reprise network company
B. MOBILE & TABLETS
B.1 Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
Campaign Title Brand Name Agency Name
Fair and Lovely Career Foundation Fair and Lovely Digitas India
MTV India - Bas Phoonk Hi Toh Maarni Hai MTV India Madison Media
MTV India - When India Dared To Stare MTV India Madison Media
Skobot - AI powered chatbot Skoda Auto India PHD Media
Sprite vs Summer: All Round Refreshment Coca-Cola Interactive Avenues – A Reprise network company
Max Bupa Health App Max Bupa Health Insurance Archetype Agency
Shemaroo Ibaadat App Shemaroo Ibadaat Shemaroo Entertainment
Shemaroo Bhakti App Shemaroo Bhakti Shemaroo Entertainment
Asian Paints Colour Scheme Pro Asian Paints Elephant Design
The Hindu Briefcase App The Hindu The Hindu
B.2 Best Innovation in Mobile Marketing
Campaign Title Brand Name Agency Name
Firangi On Google maps Yash Raj Films -
MTV India - The M-Powering Banner MTV India Madison Media
JioInteract - Indian innovation for the world Reliance Jio Infocomm Ltd Reliance Jio Infocomm Ltd
Chuk Chuk to Chug chug Pepsi Mindshare India
MTV India - Bas Phoonk Hi Toh Maarni Hai MTV India Madison Media
The Adaptive Data Lighthouse Lifebuoy Mindshare
Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan Comicstaan SoCheers & PivotRoots
MTV India - When India Dared To Stare MTV India Madison Media
12 Weeks Not 12 Months 2baconil webmaffia
Castrol CONNEKT Castrol India Limited EXPERIENCE COMMERCE SOFTWARE
Kotak Mahindra Bank - SEO Campaign Kotak Mahindra Bank Performics India
The Voice- 24 x 7 Open Mic Auditions StarPlus Sparkt
B.3 Best Campaign- Use of Mobile and Mobile Monetization
Campaign Title Brand Name Agency Name
Chota Bheem helps build habit Goodknight GroupM Media
AI That Drives Experience For Millenial Consumers Goibibo Affle
JioPhone Kumbh Campaign Reliance Jio Infocomm Ltd Reliance Jio Infocomm
Kulfi Kumar Bajewala - Missed Call StarPlus Star India
Flipkart Pe kuch naya pak raha hai Maggi Flipkart
Engagement in a media dark market: 81% Delivered! Horlicks Mindshare India
MTV India - The M-Powering Banner MTV India Madison Media
Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan Comicstaan SoCheers & PivotRoots
Beat The Crave Saffola WATConsult
Indiabulls - Dhani: Phone Se Loan Indiabulls Finance Madison Media
Crazy Wheels #TumSeNaHoPayega Challenge HISTORY TV18 Theseus Digital
C. SOCIAL MEDIA
C.1 Best Use of Social Networks/ Social Media
Campaign Title Brand Name Agency Name
Muskaan Himalaya WATConsult
Jump For Health Aditya Birla Health Insurance Dentsu Webchutney
Magnum - Take Pleasure Seriously Kwality Walls Magnum Group M Media India
Reach For Better Franklin Templeton The Better India
Children See, Children Do Kores India Liqvd Asia
Dewar’s Scotch - You Got Chef’d Dewar's OML Entertainment
Badhaai Ho Junglee Pictures The Small Big Idea
Switzerland Tourism - #inLOVEwithSWITZERLAND Switzerland Tourism iProspect India
#KhelKesari Colors TV Viacom18
LED Ramlila Havells India Limited Havells India Limited
Making Mirzapur a part of Pop-culture ScoopWhoop Media ScoopWhoop Media
Who is Suraj Hitachi Small Screen Film & Television
Aaj Tak Aaj Tak -
theLallantop.com The Lallantop TV Today Network Limited
C.2 Community Engagement / Community Building and Most Effective Social Listening
Campaign Title Brand Name Agency Name
The LAB - a unique, Omni-Channel Customer Experience Centre Club Mahindra Gozoop Online
Mahindra Tractors – Prerna Prerna for Women Interactive Avenues – A Reprise network company
#WishWithATwist - Father's Day Godrej aer Creativeland Asia
Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change Castrol Activ Interactive Avenues – A Reprise network company
Waterfall Targeting Model- How video story-telling and data intelligence came together to build emotional relationship Aditya Birla Capital Mindshare India
Building a community of Dengue Fighters Hit GroupM Media
Muskaan Himalaya WATConsult
Ladki Haath Se Nikal Jayegi Mahindra Corporate FCB Interface Communications
#SingForFootball SonyLiv Magnon eg+
TVS Credit Service Limited TVS Credit Service Limited TVS Credit Service Limited
C.3 Leveraging Social Media to boost brand ROI and engagement
Campaign Title Brand Name Agency Name
Nerolac ColourTrails Kansai Nerolac paints Ltd. Hungama Digital services
Khabrein Khud Bolengi Zee Hindustan Liqvd Asia
Platelet Donation Campaign Godrej Kala HIT Ogilvy
Quick as a RAP, reselling made easy on Droom Droom Contract Advertising India
#EATSLIKEAFOODIE Uber Eats India Glitch Media
Red Haute Saturday Sale Central Interactive Avenues – A Reprise network company
Magnum - Take Pleasure Seriously Kwality Walls Magnum Group M Media India
Building a community of Dengue Fighters Hit GroupM Media
#ZingaatWorkout challenge by Zee Cinema Zee Cinema Zee Entertainment Enterprises Ltd
Amazon Prime Video - Comicstaan Amazon Prime Video- Comicstaan PivotRoots & SoCheers
TVS Credit Service Limited TVS Credit Service Limited TVS Credit Service Limited
D. SEARCH & PPC CAMPAIGNS
D.1 BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY
Campaign Title Brand Name Agency Name
Max Life Insurance Max Life Insurance AdLift
HDFC Bank Business Growth with SEO HDFC Bank Puretech Digital
Kurkure Contains Plastic Kurkure Mindshare India
How ZEE5 increased organic search traffic by 303% through disruptive SEO strategy ZEE5 INFIDIGIT Consultants
Garnering Top Google Search Results for Zivame With a Unique SEO Strategy Zivame INFIDIGIT Consultants
Kotak Mahindra Bank - SEO Campaign Kotak Mahindra Bank Performics India
Khabrein Khud Bolengi Zee Hindustan Liqvd Asia
UPES UPES AdLift
D.2 BEST PPC
Campaign Title Brand Name Agency Name
Mind Your Language Racold Water Heaters WATConsult
Best Use of PPC for Fortis Healthcare Fortis Healthcare AdLift
How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? ZEE5 PUBLICIS MEDIA-EQUINOX DIGITAL
Driving In-store Footfalls HP Consumer PC PHD Media
Mahindra XUV500 Smart Conquesting on Search Mahindra XUV500 Interactive Avenues – A Reprise network company
DBS Bank iWealth Campaign DBS Bank India Ltd. Publicis Media – Performics India
Indiabulls - Dhani: Phone Se Loan Indiabulls Finance Madison Media
Facebook Online Edu Hub Facebook Inc Mindshare
MITWPU Digi Campaign MITWPU SRV MEDIA
UPES UPES AdLift
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign - Product/ Services
Campaign Title Brand Name Agency Name
HDFC Bank - EasyEMI HDFC Bank Performics India
Good Riddance, Mr. Bob Svagene! Bajaj Allianz General Insurance Company Limited Logicserve Digital
Magnum - Take Pleasure Seriously Kwality Walls Magnum Group M Media India
Vibes Don't Lie Legrand India Liqvd Asia
A.O. Smith: Innovation has a name, not a gender A.O. Smith India Digitas India
Meethe Bahane Hershey’s FoxyMoron
World Shorts Day fbb Social Kinnect
ADS GOOD AS FOOTBALL Tata Motors Limited Havas Media
VIVO IPL 2018 Star Sports India Star Sports India
SMAAASH: PUBG Mobile League Smaaash 'Can't Stop Playing' 1702 Digital
E.2 Best Integrated Media Campaign - Corporate
Campaign Title Brand Name Agency Name
Vibes Don't Lie Legrand India Liqvd Asia
Reach For Better Franklin Templeton The Better India
HT Brand Leadership Series HT Brand Studio HT digital
CWG 2018 Campaign Edelweiss Group SocioSquare Digitech
Shemaroo 360 Degree Brand Refresh Digital Campaign Shemaroo Entertainment Shemaroo Entertainment
E.3 Best Integrated Media Campaign - Social Cause
Campaign Title Brand Name Agency Name
India's first Isspeshal band Brooke Bond Red Label Mindshare
Children See, Children Do Kores India Liqvd Asia
Mahindra Rise - ladki haath se nikal jayegi Mahindra Rise Interactive Avenues – A Reprise network company
Jump For Health Aditya Birla Health Insurance Dentsu Webchutney
Platelet Donation Campaign Godrej Kala HIT Ogilvy
Mahindra Powerpath Mahindra Automotive 22Feet Tribal Worldwide
Ola - Farak Padta Hai Ola Cabs Starcom
The Hindu #UnderMyWatch The Hindu The Hindu
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Campaign Title Brand Name Agency Name
change her not zee tv zee entertainment enterprise limited
MTV India - When India Dared To Stare MTV India Madison Media
Reach For Better Franklin Templeton The Better India
Gandii Baat 2 Gandii Baat 2 White Rivers Media
Lux Golden Rose Awards 2018 Lux Mindshare Fulcrum
MTV India - Bas Phoonk Hi Toh Maarni Hai MTV India Madison Media
2.0 Lyca Productions Digi Osmosis
Sahitya Aaj Tak Sahitya Aaj Tak -
E.5 Most Effective Use of Digital Analytics
Campaign Title Brand Name Agency Name
Indiabulls - Dhani: Phone Se Loan Indiabulls Finance Madison Media
Chuk Chuk to Chug chug Pepsi Mindshare India
ASUS - Add to cart - Programmatic buying ASUS Fulcro
Dynamic Creative Optimisation Etihad Magnon eg+
Google Home Launch - Flipkart Ads Google Home Flipkart Ads
HDFC Bank - EasyEMI HDFC Bank Performics India
Cipla Immunoboosters - Content Marketing Cipla Immunobooster Amura Marketing technologies
Gatorade #SweatMore - Live Panel Activation Gatorade Mindshare India
zara ka nazariya zee tv zee tv
AI That Drives Experience For Millenial Consumers Goibibo Affle
E.6 Best Media Campaign - Gender Parity
Campaign Title Brand Name Agency Name
PowerlessQueen Project Nanhi Kali WATConsult
#DriveLikeALady - Kotak General Insurance Kotak General Insurance Fulcro
A.O. Smith: Innovation has a name, not a gender A.O. Smith India Digitas India
#TheTalk Niine Sanitary Napkins Anomalous
change her not zee tv zee entertainment enterprise limited
#PeopleNotLabels Publicis Sapient Publicis Sapient
Muskaan Himalaya WATConsult
E.7 Campaign with the Best ROI
Campaign Title Brand Name Agency Name
The Adaptive Data Lighthouse Lifebuoy Mindshare
Mind Your Language Racold Water Heaters WATConsult
National Jeans Day fbb Social Kinnect
How Google Helped Us Sell T-Shirts For Free! VoxPop Liqvd Asia
Indiabulls pioneers easy access for personal loans for millions in India with 'Dhani' Dhani InMobi + Madison Media
Vivo V9 Launch - Flipkart Ads Vivo V9 Flipkart Ads
ASUS - Add to cart - Programmatic buying ASUS Fulcro
Kyon Sukhe Sukhe hi Pepsi Mindshare India
Chuk Chuk to Chug chug Pepsi Mindshare India
Bringing two rival nations together over a cup of tea Brooke Bond Red Label Mindshare
E.8 Best Digital Innovation
Campaign Title Brand Name Agency Name
LED Ramlila Havells India Limited Havells India Limited
Conversational Commerce Reliance Nippon Life Asset Management Limited MediaAgility India
Gold – The Dream That United The Nation Excel Entertainment Digi Osmosis
How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? ZEE5 PUBLICIS MEDIA-EQUINOX DIGITAL
MTV India - Bas Phoonk Hi Toh Maarni Hai MTV India Madison Media
Tyohaar hain to hum tayaar hain Havells India Limited Havells India Limited
MTV India - When India Dared To Stare MTV India Madison Media
World's First Mobile Breathalyzer Proves 0% Alcohol in Radler Kingfisher Radler Mindshare, Bangalore
Chuk Chuk to Chug chug Pepsi Mindshare India
E.9 Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation
Campaign Title Brand Name Agency Name
The Adaptive Data Lighthouse Lifebuoy Mindshare
ASUS - Add to cart - Programmatic buying ASUS Fulcro
India’sFirstBranded GoogleVoiceAsistant Maruti Suzuki Grapes Digital
Grofers Housefull Sale  Grofers Pivotroots
Pyxis EasyEMI HDFC BANK LTD. Absentia Virtual Reality
Skobot - AI powered chatbot Skoda Auto India PHD Media
AI That Drives Experience For Millenial Consumers Goibibo Affle
Chuk Chuk to Chug chug Pepsi Mindshare India
E.10 Best use of AR or VR
Campaign Title Brand Name Agency Name
#BenchOfUnity - How social media brought 2.5 Lacs Indian together! Kotak Mahindra Bank Ltd Tonic Worldwide
LG gets mobile consumers ThinQ-ing with augmented reality LG India InMobi
Entertainment Wish Karo, DishTV Karo DishTV Affle India Limited
Transform To Scale BloombergQuint BloombergQuint
MTV India - When India Dared To Stare MTV India Madison Media
Mahindra Racing at the New Delhi Auto Expo 2018 Mahindra Racing Mahindra Racing
Kasautii Zindagii Kay - AR activity StarPlus Star India
Tumbbad Eros Now Eros Now
E.11 Best Use of Experiential Tech for Digital & Physical Experiences
Campaign Title Brand Name Agency Name
Entertainment Wish Karo, DishTV Karo DishTV Affle India Limited
Infosys Reinvents The Australian Open With Unmarketing Infosys Langoor Digital
Sprite vs Summer: All Round Refreshment Coca-Cola Interactive Avenues – A Reprise network company
Mahindra Powerpath Mahindra Automotive 22Feet Tribal Worldwide
Mahindra Racing at the New Delhi Auto Expo 2018 Mahindra Racing Mahindra Racing
The Magic Christmas Tree Syska LED Times Internet
MTV India - Bas Phoonk Hi Toh Maarni Hai MTV India Madison Media
KFO - Kentucky Flying Object KFC India Blink Digital
LG gets mobile consumers ThinQ-ing with augmented reality LG India InMobi
E.12 Breakthrough Technology as Part of a Campaign
Campaign Title Brand Name Agency Name
Entertainment Wish Karo, DishTV Karo DishTV Affle India Limited
MTV India - Bas Phoonk Hi Toh Maarni Hai MTV India Madison Media
Otrivin - 'Cold and Flu Predictor' Otrivin GroupM Mindshare
MTV India - The M-Powering Banner MTV India Madison Media
KFO - Kentucky Flying Object KFC India Blink Digital
Chuk Chuk to Chug chug Pepsi Mindshare India
Skobot - AI powered chatbot Skoda Auto India PHD Media
Decathlon: Data-Driven Analytics Decodes Shopping Behavior, Increasing Efficiency & Maximizing ROI Decathlon Sports India Logicserve Digital
Experience Formula E in 360 Degrees Mahindra Racing Mahindra Racing
Amazon Prime Video - Comicstaan Amazon Prime Video- Comicstaan PivotRoots & SoCheers
The Adaptive Data Lighthouse Lifebuoy Mindshare
E.13 Location-based or Proximity Marketing Campaign of the Year
Campaign Title Brand Name Agency Name
The Adaptive Data Lighthouse Lifebuoy Mindshare
Specsmakers Store Visit Tracking Specsmakers Social Beat
Kurkure Twistkeen Launch Kurkure Twistkeen Mindshare India
manmohini zee tv zee entertainment enterprise limited
sa re ga ma pa zee tv zee entertainment enterprise limited
Drive Online to Offline Walk-Ins Skoda Auto India PHD Media
Planning shift from target audience to consuming audience Black Dog Mindshare
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