MENU
BACK
A. Stages of Brand Building
A1. Category Creation 
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Star Sports Tamil Launch Star Sports Bronze
Bronze
2 Asian Paints Royale Atmos: The Week We Unmasked India Madison Media silver
Silver
3 Jio Interact- AI Enabled Engagement Platform Reliance Jio gold
Gold
A2. New Product Launch
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Out of Reach - 1 Crore Challenge Exide Life Insurance silver
Silver
2 Too Yumm - India's Fastest Growing Start-Up Snack Brand  Initiative Media India Pvt Ltd gold
Gold
A3. Brand Extension
S.NO. Brand - Campaign Name Entrant Company  Medal
1 RIN Jal Samriddh Maharashtra Mindshare India silver
Silver
A4. Brand Rejuvenation
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Sharekhan Kar Sharekhan by BNP Paribas  Bronze
Bronze
2 Maggi HotHeads: #UntrendLikeHotHeads Hyper Collective Creative Technologies Pvt Ltd Silver
Silver
3 Surf Excel - Learning from Failure Mindshare India Gold
Gold
A5. Transformational Growth
S.NO. Brand - Campaign Name Entrant Company  Medal
1 KBC JIO Play Along Sony Pictures Networks India Pvt Ltd Silver
Silver
2 Aaj Likhenge Kal ZEE TV Gold
Gold
A6. Customer Relationship Marketing
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Evolve Pan-India SME Knowledge Series Axis Bank Ltd Silver
Silver
A7. Customer Experience 
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Dus Ka Dum - Co-creation of Content Sony Pictures Networks India Pvt Ltd Silver
Silver
2 Bloomberg | Quint - WhatsApp Campaign  iProspect Silver
Silver
3 L'Oreal Infallible: Beauty for all - Retail Consumer Experience in your Palm! InMobi Technology Services Pvt Ltd Gold
Gold
A8. Use of Consumer Insight
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Fabelle Elements: Rakhi With Fabelle Madison Media Bronze
Bronze
2 Lifebuoy: The Adaptive Data Lighthouse - Activating Infection Alert in Rural India Mindshare India Silver
Silver
3 #ChangeHerNot ZEE TV Gold
Gold
4 Sony Sports: #MeriDoosriCountry - 2018 FIFA World Cup Sony Pictures Networks India Gold
Gold
A9. Use of Analytics/Big Data/AI
S.NO. Brand - Campaign Name Entrant Company  Medal
1 MTV Roadies: When India Dared To Stare Madison Media Silver
Silver
2 Lifebuoy: The Adaptive Data Lighthouse - Activating Infection Alert in Rural India Mindshare India Gold
Gold
B. Communications 
B1. Best Use of Television 
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Sony Sports: #MeriDoosriCountry - 2018 FIFA World Cup Sony Pictures Networks India Silver
Silver
2 Think Equity Think Motilal Oswal Motilal Oswal Financial Services Ltd Gold
Gold
B2. Best Use of Print
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Dainik Jagran: Jagran Sanskarshala Jagran Prakashan Ltd Silver
Silver
B3. Best Use of Radio
S.NO. Brand - Campaign Name Entrant Company  Medal
1 UTI Swatantra UTI Mutual Fund Bronze
Bronze
2 Asian Paints Royale Atmos: Clear the Air Madison Media Gold
Gold
B4. Best Use of OOH
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Vodafone IPL Cockpit Announcement Atin Promotions and Advertising Pvt Ltd Silver
Silver
2 Dangal WTP ZEE TV Gold
Gold
B5. Best Use of Experiential Marketing
S.NO. Brand - Campaign Name Entrant Company  Medal
1 MTV Roadies: When India Dared To Stare Madison Media Bronze
Bronze
2 Making our world #AShadeBetter Kansai Nerolac Paints Ltd Silver
Silver
3 Godrej: Caring is Ezee Madison Media Gold
Gold
B6. Best Use of Digital Marketing/Social Media
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Fabelle Elements: Rakhi With Fabelle Madison Media Bronze
Bronze
2 Star Plus-Ted India: Ted Talks India Nayi Soch Sparkt Pvt Ltd Silver
Silver
3 Thomas Cook: Insight Driven Media Strategy Results in 37X Revenue Logicserve Digital Pvt Ltd Gold
Gold
B7. Best Use of Omni Channel Marketing
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Aaj Likhenge Kal ZEE TV gold
Gold
2 Colors: Mahakali- Ant Hi Arambh Hai Leo Burnett Orchard gold
Gold
B8. Best Use of Integrated Marketing Campaign
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Raw Pressery: And Nothing Else Schbang Digital Solutions Pvt Ltd Bronze
Bronze
2 Too Yumm! - Launch of Multigrain Chips GolinOpinion Silver
Silver
3 Colors TV: Rising Star Season 2- Giving a life purpose to a talent reality show Leo Burnett Orchard Gold
Gold
B9. Branded Content
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Horlicks - Kuch Bhi Karega TV Havas Worldwide India Pvt Ltd Bronze
Bronze
2 Switzerland Tourism - #InLoveWithSwitzerland  iProspect Silver
Silver
3 Asian Paints: #DonateAWall Social Kinnect Pvt Ltd Gold
Gold
B10. Innovative Use of Technology 
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Jio Interact- AI Enabled Engagement Platform Reliance Jio Gold
Gold
B11. Marketing on a Small Budget
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Red FM Kabaad Se Jugaad Red FM Silver
Silver
2 RED FM: Ilaka Rap Red FM Gold
Gold
B12. Best Use of PR
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Smart Mobility, Smart Cities - Integrated Communications Campaign Tata Motors Silver
Silver
2 Godrej Hit: Launch of India's First Platelet Donar Community  Godrej Industries Limited Gold
Gold
D. Marketing to Unique Audiences/Regulated Environment
D1. Not for Profit Sector/Corporate Social Responsibility
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Lifebuoy: The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India Mindshare India bronze
Bronze
2 Dainik Jagran: Bharat Raksha Parv Jagran Prakashan Ltd Silver
Silver
3 Godrej: Caring is Ezee Madison Media Gold
Gold
D3. Healthcare & Pharmaceutical
S.NO. Brand - Campaign Name Entrant Company  Medal
1 Piramal Healthcare Limited: Real-Time ads Boosts Engagement  Logicserve Digital Pvt Ltd Silver
Silver
E. Excellence Awards
E1. Life Time Achievement Award
C K Ranganathan, Chairman & Managing Director, CavinKare
E2. Marketing Team of the Year
ZEE TV