Prasun Kumar is a seasoned marketing
professional, brand expert, blogger,
technology enthusiast and
entrepreneurial at heart with over 20
years of experience across Internet, Real
Estate, Retail, Telecom & Advertising
industries. He is currently Head -
Marketing at Magicbricks, India's No.1
property site (part of BCCL, India's
largest media conglomerate). His last
assignment was as Senior Vice President
– Marketing at Reliance
Communications, India's 4 th largest
telecom operator with over 100 million
consumers.
At Magicbricks, Prasun has driven a
string of successful campaigns that has affirmed the brand's position as India's No.1 property
site. His entrepreneurial streak has seen him launch many a new firsts at Magicbricks including
MBTV (India's 1 st real estate digital video channel), Magicbricks.com/deals (India's 1 st property
deals aggregation platform), Brand Store (India's 1 st video microsite solution in real estate) and
MagicBag (India's 1 st employee drive initiative for homeless people). He is also the brain behind
the many brand campaigns like the award winning 'Property ka Supermarket' and the latest
#patabadlolifebadlo that features National Award winning actor Ayushmann Khurrana and
Kriti Sanon.
At Magicbricks, Prasun is responsible for Revenue, Traffic, Customer Acquisition, Consumer
Research and Brand building encompassing digital & offline marketing and PR. With excellent
record of launching and managing businesses & brands, delivering strong growth in dynamic &
complex Indian market, conceptualizing & driving consumer acquisition strategies and
managing cross-functional teams, Prasun has in-depth understanding of consumers,
communications & consumer-brand interaction.
Prior to this, he has worked with SONY India as Head – Marketing where he played the leading
role in launching the Xperia range of Sony Smartphones and turning the ailing brand around to
profitability. Before that as the Director - Brand and Marketing, he launched MTS (Russia's
largest telecom operator & a new entrant in India) brand in India and successfully scaled it up
across the entire country. He has also held important positions at Levi Strauss & Co and
McCann-Ericson in his career.
Prasun is dynamic, methodical and disciplined executive poised to tackle the complex challenges of the
rapidly changing business environment. He has won industry recognitions, profiled in The Economic Times,
blogs at important forums, a speaker and panelist at prestigious events and regularly guest lectures at premium
business schools including MDI, IMT, Delhi School of Economics, XIMB, IIM-Shillong, IIMC to name a few.