Winners 2019

A . STAGES OF BRAND BUILDING
A1 . Category Creation
S.No. Brand - Campaign Name Entrant Name Metal
1 Duroflex Duropedic Mattress Range- India’s Only Certified Mattress Duroflex Pvt Ltd
Silver
2 Reliance Jio Phone Reliance Jio Infocomm Limited
Gold
A2 . New Product Launch
S.No. Brand - Campaign Name Entrant Name Metal
1 Go Run 7 Challenge Skechers South Asia Pvt Ltd
Bronze
2 Asian Paints Royale Health Shield - Shielding Your Loved Ones Madison Media
Silver
3 Philips - Philips CeilingSecure Signify Innovations India Ltd
Gold
A3 . Brand Extension
S.No. Brand - Campaign Name Entrant Name Metal
1 Asian Paints Royale Atmos - Clean The Air Madison Media
Silver
2 Indian Idol 10 - Sing Along Sony Pictures Networks Pvt Ltd
Gold
A4 . Brand Rejuvenation
S.No. Brand - Campaign Name Entrant Name Metal
1 Alpenliebe Juzt Jelly Food Integration Campaign McCann Worldgroup
Bronze
2 Asian Paints Corporate - #PeopleAddColor Madison Media
Bronze
3 Otrivin - Cold and Flu Predictor Mindshare India
Silver
4 Colgate Strong Teeth Colgate Palmolive India Ltd
Gold
A5 . Transformational Growth
S.No. Brand - Campaign Name Entrant Name Metal
1 ZeroB - #WatchTheWater IdeateLabs
Bronze
2 Reliance Jio Reliance Jio Infocomm Limited
Silver
3 Too Yumm - THIS SNACKING REVOLUTION IS TOO YUMM! Guiltfree Industries
Gold
A6 . Customer Relationship Marketing
S.No. Brand - Campaign Name Entrant Name Metal
1 Castrol CRB - Truck Aasana Mindshare India
Bronze
2 Tata Motors - Photo OK Please Rage Communications
Silver
3 Castrol - Super Mechanic Contest Mindshare India
Gold
A7 . Customer Experience
S.No. Brand - Campaign Name Entrant Name Metal
1 Dainik Bhaskar App Online Tambola - The "Game Changing" strategy to drive user excitement across platforms Dainik Bhaskar App (DB Corp Ltd)
Silver
2 Sensodyne - Hello Sensodyne Mindshare India
Silver
3 Go Run 7 Challenge Skechers South Asia Pvt Ltd
Gold
A8 . Use of Consumer Insight
S.No. Brand - Campaign Name Entrant Name Metal
1 Otrivin - Cold and Flu Predictor Mindshare India
Bronze
2 Nestlé - Ask Nestle Digitas India
Silver
3 Asian Paints Corporate - #PeopleAddColor Madison Media
Silver
4 Kotak Mahindra Bank Ltd - #BenchOfUnity - How social media brought 2.5 Lac Indians together! Tonic Worldwide
Gold
A9 . Use of Analytics/ Big Data/AI
S.No. Brand - Campaign Name Entrant Name Metal
1 Bobbi Brown - Bobbi Brown Uses Weather Based AI Banner To Drive Sales Isobar India
Bronze
2 Grofers - Housefull Sale PivotRoots
Silver
3 Sony Pictures Entertainment India - ‘Spider-Man: Far From Home Garners 19X Returns on Ad Spends Merkle Sokrati
Gold
B . COMMUNICATION
B1 . Best Use of TV
S.No. Brand - Campaign Name Entrant Name Metal
1 Asian Paints Corporate - #PeopleAddColor Madison Media
Bronze
2 BYJU's App - BYJU’s 1 Home demonstration that reached 23 million households Mindshare India
Silver
3 Dabur - What Stays in the Family Starcom India
Gold
B2 . Best Use of Print
S.No. Brand - Campaign Name Entrant Name Metal
1 Club Mahindra - World Family Day with Club Mahindra Mahindra Holidays
Silver
2 Tata Salt - #MissingI Madison Media
Gold
B3 . Best Use of Radio
S.No. Brand - Campaign Name Entrant Name Metal
1 93.5 RED FM - National Jock Exchange RED FM
Bronze
2 BYJU's App - Bacchon ka vocal letter on Bolbachpan Helpline Mindshare India
Silver
3 Dabur Amla Hair Oil - What Women Want Starcom India
Gold
B4 . Best Use of OOH
S.No. Brand - Campaign Name Entrant Name Metal
1 Telangana Tourism - Bathukamma Atin Promotions & Advertising Pvt Ltd
Bronze
2 Jeep - Creating India’s largest Billboard Laqshya Media Ltd
Silver
3 Go Run 7 Challenge Skechers South Asia Pvt Ltd
Gold
B5 . Best Use of Experiential Marketing
S.No. Brand - Campaign Name Entrant Name Metal
1 Dabur Red Toothpaste - A Brush with Culture Starcom India
Bronze
2 #36SecPlankChallenge Bajaj Allianz Life Insurance Company Ltd
Silver
3 Godrej Nest - Kuch Apna Sa Madison Media
Gold
B6 . Best Use of Digital Marketing/ Social Media
S.No. Brand - Campaign Name Entrant Name Metal
1 LinkedIn India - LinkedIn-MTV Get A Job 5 Viacom18 Media Pvt Ltd
Bronze
2 Too Yumm - Too Yumm!’s baked snacks take over India’s biggest cricket league Guiltfree Industries
Silver
3 Ariel - Sons - Share the Load Mediacom Communications Pvt Ltd
Gold
B7 . Best Use of Omni Channel Marketing
S.No. Brand - Campaign Name Entrant Name Metal
1 TIMES NOW - Swachh Neta Bennett Coleman & Co Ltd (Times Network)
Bronze
2 Visa India - Tap to pay with Visa. Just like that. Isobar India
Silver
3 LinkedIn India - LinkedIn-MTV Get A Job 5 Viacom18 Media Pvt Ltd
Gold
B8 . Best Use of Integrated Marketing Campaign
S.No. Brand - Campaign Name Entrant Name Metal
1 SBI Life Insurance - Thanks A Dot WATConsult
Bronze
2 Kotak 811 #IndiaInvited Kotak Mahindra Bank Ltd
Bronze
3 Star Sports India - VIVO IPL 2019 Star India Pvt Ltd
Gold
4 Ariel - Sons - Share the Load Mediacom Communications Pvt Ltd
Gold
B9 . Branded Content
S.No. Brand - Campaign Name Entrant Name Metal
1 Land Rover - Land Of Land Rovers Spark44 Demand Creations Partner Private Limited
Bronze
2 Coca-Cola - Be the 12th Man Interactive Avenues - A Reprise Network Company
Bronze
3 The Viral Fever - Kota Factory Contagious Online Media Network Pvt Ltd
Silver
4 Girliyapa - Meri Life Mere Rules Contagious Online Media Network Pvt Ltd
Gold
B10 . Innovative Use of Technology
S.No. Brand - Campaign Name Entrant Name Metal
1 United Spirits Ltd (Diageo India) - Johnnie Walker - Mission to Mars Ignite Mudra
Bronze
2 ParleG - ParleG Themed Tea Game Hello English Bronze
3 Otrivin - Cold and Flu Predictor Mindshare India
Bronze
B11 . Marketing on a Small Budget
S.No. Brand - Campaign Name Entrant Name Metal
1 Dainik Jagran - Parali : Fields on Fire Jagran Prakashan Ltd
Bronze
2 Dainik Jagran - Jaago Kanpur Jagran Prakashan Ltd
Silver
3 Racold - Mind Your Language WATConsult
Gold
B12 . Best Use of PR
S.No. Brand - Campaign Name Entrant Name Metal
1 Keep India Smiling Mission Colgate Palmolive India Ltd
Bronze
2 Edelweiss Tokio Life Insurance - Launch of Health Shield+ Edelweiss Tokio Life
Gold
C . DESIGN
C2 . Design - Physical Space / Store
S.No. Brand - Campaign Name Entrant Name Metal
1 United Spirits Ltd (Diageo India) - Johnnie Walker - Mission to Mars Ignite Mudra
Silver
D . MARKETING TO UNIQUE AUDIENCES/ REGULATED ENVIRONMENT
D1 . Not for Profit Sector/CSR
S.No. Brand - Campaign Name Entrant Name Metal
1 Renault India Private Limited - Park The Bias Law & Kenneth | Saatchi & Saatchi
Bronze
2 Times of India- Equal Streets Laqshya Media Ltd
Silver
3 Suicide Prevention India Foundation - Give Subtitles To Suicide WATConsult
Gold
D2 . Business 2 Business Sector
S.No. Brand - Campaign Name Entrant Name Metal
1 Tata Tele Business Services - Tata Tele’s ‘DO BIG!’ Digital Campaign garners 230% Increase in Enquiries for TTBS Merkle Sokrati
Bronze
2 Infosys - 'Unmarketing' To Reinvent The Australian Open Experience Langoor Digital
Silver
D3 . Healthcare & Pharmaceutical
S.No. Brand - Campaign Name Entrant Name Metal
1 Apollo Proton Cancer Centre - Redefining cancer care in India Nikulsan
Bronze
2 Philips Avent - Improving Consideration for Philips Avent Breast Pumps Amongst New and Expecting Mothers WOOP (Women Of Opinion)
Silver
3 Breathefree by Cipla - Berok Zindagi Schbang Digital Solutions Pvt Ltd
Gold
E. Excellence Awards Metal
E1. Lifetime Achievement Award
Aditya Puri, Managing Director, HDFC Bank
Gold
E2. Marketing Team of the Year
Dabur - Runner Up
Silver
Skechers South Asia Pvt Ltd - Runner Up
Silver
Asian Paints Limited - Winner
Gold