A . STAGES OF BRAND BUILDING
A1 . Category Creation
S.No. Brand - Campaign Name Entrant Name
1 Reliance Jio Phone - Reliance Jio Phone Reliance Jio Infocomm Limited
2 Duroflex Mattresses - Duroflex Duropedic Mattress Range- India’s Only Certified Mattress Duroflex Pvt. Ltd
3 Alturas G4 - Alturas G4 Launch Mahindra & Mahindra Ltd
4 Bajaj Allianz General Insurance Company Limited - Good Riddance, Mr. Bob Svagene! Logicserve Digital Pvt. Ltd.
A2 . New Product Launch
S.No. Brand - Campaign Name Entrant Name
1 Skechers Go Run 7 - Go Run 7 Challenge Skechers South Asia Pvt Ltd
2 Philips - Philips CeilingSecure Signify Innovations India Limited
3 Asian Paints Royale Health Shield - Shielding Your Loved Ones Madison Media
4 MTV India - Bas Phoonk Hi Toh Maarni Hai Madison Media
5 Maggi - ‘Maggi Special Masala’ e-commerce only launch, creates a new go-to market model Flipkart Ads
6 Colors - Jigar Pe Trigger Madison Media
A3 . Brand Extension
S.No. Brand - Campaign Name Entrant Name
1 Indian Idol 10 - Indian Idol 10 - Sing Along Sony Pictures Networks Pvt. Ltd.
2 Asian Paints Ultima Protek - Abhi Toh Aur Chalega Madison Media
3 Kal Radio(Red FM) - RED FM MALAYALAM MUSIC AWARD 2019 Kal Radio(Red FM)
4 Asian Paints Royale Atmos - Clean The Air Madison Media
A4 . Brand Rejuvenation
S.No. Brand - Campaign Name Entrant Name
1 Colgate Palmolive India Limited - Colgate Strong Teeth Colgate Palmolive India Limited
2 Alpenliebe Juzt Jelly - Alpenliebe Juzt Jelly Food Integration campaign McCann Worldgroup
3 Ford - How Ford Endeavour engineered the Extraordinary GTB
4 Otrivin - Cold and Flu Predictor Mindshare India
5 Asian Paints Corporate - #PeopleAddColor Madison Media
A5 . Transformational Growth
S.No. Brand - Campaign Name Entrant Name
1 Reliance Jio - Reliance Jio Reliance Jio Infocomm Limited
2 Upstox - Digital Marketing- Influencer marketing RKSV Securities India Pvt Ltd
3 Too Yumm - THIS SNACKING REVOLUTION IS TOO YUMM! Guiltfree Industries
4 ZeroB - #WatchTheWater IdeateLabs
5 Timesnownews.com - Timesnownews.com Times Network
A6 . Customer Relationship Marketing
S.No. Brand - Campaign Name Entrant Name
1 Alturas G4 - Alturas G4 Launch Mahindra & Mahindra Ltd
2 Castrol - Super Mechanic Contest Mindshare
3 Castrol CRB - Truck Aasana Mindshare
4 Tata Trucks - Photo OK Please Rage Communications
5 Skechers Go Run 7 - Go Run 7 Challenge Skechers South Asia Pvt Ltd
6 Mahindra Finance - Sparsh Mahindra & Mahindra Financial Services Ltd
A7 . Customer Experience
S.No. Brand - Campaign Name Entrant Name
1 Alturas G4 - Alturas G4 Launch Mahindra & Mahindra Ltd
2 Dainik Bhaskar Mobile App - Dainik Bhaskar App Online Tambola - The "Game Changing" strategy to drive user excitement across platforms Dainik Bhaskar App (DB Corp Ltd)
3 Sensodyne - Hello Sensodyne Mindshare India
4 Skechers Go Run 7 - Go Run 7 Challenge Skechers South Asia Pvt Ltd
5 Mahindra Alatar - Mahindra Altarus Test Drive Campaign Laqshya Media Ltd
A8 . Use of Consumer Insight
S.No. Brand - Campaign Name Entrant Name
1 Nestlé - Ask Nestle Digitas India
2 Otrivin - Cold and Flu Predictor Mindshare India
3 Asian Paints Corporate - #PeopleAddColor Madison Media
4 Club Mahindra - World Family Day with Club Mahindra Mahindra Holidays
5 Kotak Mahindra Bank Ltd. - #BenchOfUnity - How social media brought 2.5 Lac Indians together! Tonic Worldwide
A9 . Use of Analytics/ Big Data/AI
S.No. Brand - Campaign Name Entrant Name
1 Bobbi Brown - Bobbi Brown Uses Weather Based AI Banner To Drive Sales Isobar India
2 Grofers - Housefull Sale PivotRoots
3 Sony Pictures Entertainment India - ‘Spider-Man: Far From Home garners 19X returns on Ad Spends Merkle Sokrati
4 Nestlé - Ask Nestle NINA Digitas India
5 Flipkart Ads - Flipkart Ads X Hotstar Flipkart Ads
6 Horlicks - Engagement In A Media Dark Market- 81% Delivered Mindshare India
B . COMMUNICATION
B1 . Best Use of TV
S.No. Brand - Campaign Name Entrant Name
1 Asian Paints Corporate - #PeopleAddColor Madison Media
2 Tata Salt - #MissingI Madison Media
3 BYJU's App - BYJU’s 1 Home demonstration that reached 23 million households Mindshare
4 Dabur - What Stays in the Family Starcom India
5 Motilal Oswal Financial Services Limited - Think Equity. Think Motilal Oswal. Motilal Oswal Financial Services Limited
B2 . Best Use of Print
S.No. Brand - Campaign Name Entrant Name
1 Club Mahindra - World Family Day with Club Mahindra Mahindra Holidays
2 Tata Salt - #MissingI Madison Media
3 Dainik Jagran - Mera Bharat Swacchh Jagran Prakashan Ltd.
4 Dainik Jagran - Parali : Fields on Fire Jagran Prakashan Ltd.
5 Dainik Jagran - Ab Bas : Child Sex Abuse Jagran Prakashan Ltd.
6 Dainik Jagran - Jagran Sanskarshala : The school of Life Jagran Prakashan Ltd.
B3 . Best Use of Radio
S.No. Brand - Campaign Name Entrant Name
1 Dabur Amla Hair Oil - What Women Want Starcom India
2 RED FM - Kambal Request Digital Radio (Mumbai) Broadcasting Limited
3 93.5 RED FM - National Jock Exchange RED FM
4 93.5 RED FM - Phir Bhi Dil Hai Hindustani RED FM
5 RED FM - Mumbai Ki Plastic Surgery Digital Radio (Mumbai) Broadcasting Limited
6 Red FM - The Headphone Show with RJ Praveen 93.5 Red FM
7 BYJU's App - Bacchon ka vocal letter on Bolbachpan Helpline Mindshare
B4 . Best Use of OOH
S.No. Brand - Campaign Name Entrant Name
1 Skechers Go Run 7 - Go Run 7 Challenge Skechers South Asia Pvt Ltd
2 Telangana Tourism - Bathukamma Atin Promotions & Advertising Pvt Ltd
3 UNITED SPIRITS LIMITED (Diageo India) - Johnnie Walker - Mission to Mars Ignite Mudra
4 Jeep - Jeep - Creating India’s largest Billboard Laqshya Media Ltd
B5 . Best Use of Experiential Marketing
S.No. Brand - Campaign Name Entrant Name
1 Colors Cineplex - Solar Theatre viacom18
2 Dainik Jagran - Jagran Film Festival : A Caravan of Films Jagran Prakashan Ltd.
3 Godrej Nest - Kuch Apna Sa Madison Media
4 Bajaj Allianz Life Insurance Company Limited - #36SecPlankChallenge Bajaj Allianz Life Insurance Company Limited
5 Viacom18 Media Limited - MTV Beats - Cricket Mein Hai Beat Viacom18 PVT LTD
6 Dabur Red Toothpaste - A Brush with Culture Starcom India
B6 . Best Use of Digital Marketing/ Social Media
S.No. Brand - Campaign Name Entrant Name
1 XUV300 - XUV300 - Launch Mahindra & Mahindra Ltd.
2 Sony Pictures Networks India Private Limited - #SingForFootball for SonyLIV Magnon eg+
3 LinkedIn India - LinkedIn-MTV Get A Job 5 Viacom18 Media Pvt Ltd
4 Ariel - Sons - Share the Load Mediacom Communications Pvt. Ltd.
5 Axis Bank - Axis Bank Multi-currency Forex Card Axis Bank
6 National Geographic - National Geographic - Story that Stays Isobar India
7 Too Yumm - Too Yumm!’s baked snacks take over India’s biggest cricket league Guiltfree Industries
B7 . Best Use of Omni Channel Marketing
S.No. Brand - Campaign Name Entrant Name
1 Castrol - Super Mechanic Contest Mindshare
2 LinkedIn India - LinkedIn-MTV Get A Job 5 Viacom18 Media Pvt Ltd
3 ALTBalaji - Apharan Sabka Katega White Rivers Media
4 Castrol CRB - Truck Aasana Mindshare
5 Visa India - Tap to pay with Visa. Just like that. Isobar India
6 Castrol Activ - Non Stop Democracy Mindshare
7 TIMES NOW - Swachh Neta BENNETT COLEMAN & CO.LTD.(TIMES NETWORK)
B8 . Best Use of Integrated Marketing Campaign
S.No. Brand - Campaign Name Entrant Name
1 Adidas - Real Kashmir Mediacom Communications Pvt. Ltd
2 SBI Life Insurance - Thanks A Dot WATConsult
3 Star Sports India - VIVO IPL 2019 Star India Pvt. Ltd.
4 Ariel - Sons - Share the Load Mediacom Communications Pvt. Ltd.
5 Kotak Mahindra Bank - Kotak 811 #IndiaInvited Kotak Mahindra Bank Ltd
6 TIMES NOW - India Ka Result BENNETT COLEMAN & CO.LTD.(TIMES NETWORK)
B9 . Branded Content
S.No. Brand - Campaign Name Entrant Name
1 Girliyapa - Meri Life Mere Rules Contagious Online Media Pvt Ltd
2 Land Rover - Land Of Land Rovers Spark44 Demand Creations Partner Private Limited
3 Coca-Cola - Be the 12th Man Interactive Avenues - A Reprise Network Company
4 Nickelodeon - April Fools Day Viacom 18 Media Pvt. Ltd.
5 Dineout - Fear No Bill Times Internet
6 The Viral Fever - Kota Factory Contagious Online Network Pvt. Ltd
B10 . Innovative Use of Technology
S.No. Brand - Campaign Name Entrant Name
1 Nestlé - Ask Nestle NINA Digitas India
2 Coca-Cola - Cric n Coke Interactive Avenues - A Reprise Network Company
3 Sprite - Sprite Summer Ka Best Idea Interactive Avenues - A Reprise Network Company
4 UNITED SPIRITS LIMITED (Diageo India) - Johnnie Walker - Mission to Mars Ignite Mudra
5 ParleG - ParleG Themed Tea Game Intap Labs Pvt Ltd.
6 Otrivin - Cold and Flu Predictor Mindshare India
7 Horlicks - Engagement In A Media Dark Market- 81% Delivered Mindshare India
8 Sensodyne - Hello Sensodyne Mindshare India
B11 . Marketing on a Small Budget
S.No. Brand - Campaign Name Entrant Name
1 Racold - Mind Your Language WATConsult
2 Dainik Jagran - Jaago Kanpur Jagran Prakashan Ltd.
3 Mahindra Finance - 2 Wheeler to 20 Wheeler Maha Loan Mela Mahindra & Mahindra Financial Services Ltd
4 red fm - Maa tujhe aaram red fm
5 RED FM - CIGARETTE SANTA RED FM
6 Dainik Jagran - Parali : Fields on Fire Jagran Prakashan Ltd.
B12 . Best Use of PR
S.No. Brand - Campaign Name Entrant Name
1 Osram Lighting Pvt Ltd - OSRAM - Save the Ocean Ignite Mudra
2 Godrej Protekt - Launch of India’s First Powder to Liquid Handwash - Protekt Mr. Magic Godrej Consumer Products Ltd
3 Exide Life Insurance - Helmet Saves Children Exide Life Insurance
4 Shemaroo Entertainment Ltd - ShemarooMe Launch Shemaroo Entertainment Ltd
5 Edelweiss Tokio Life Insurance - Launch of Health Shield+ Edelweiss Tokio Life
6 Colgate Palmolive India Limited - Keep India Smiling Mission Colgate Palmolive India Limited
C . DESIGN
C2 . Design - Physical Space / Store
S.No. Brand - Campaign Name Entrant Name
1 UNITED SPIRITS LIMITED (Diageo India) - Johnnie Walker - Mission to Mars Ignite Mudra
2 Hindustan Coca-Cola Beverages (corporate brand) - Inspired By India Hindustan Coca-Cola Beverages
D . MARKETING TO UNIQUE AUDIENCES/ REGULATED ENVIRONMENT
D1 . Not for Profit Sector/CSR
S.No. Brand - Campaign Name Entrant Name
1 Dainik Jagran - Ab Bas : Child Sex Abuse Jagran Prakashan Ltd.
2 Times of India - Equal Streets Laqshya Media Ltd
3 93.5 RED FM - Bachpan Bachao RED FM
4 Renault India Private Limited - Park The Bias Law & Kenneth | Saatchi & Saatchi
5 Suicide Prevention India Foundation - Give Subtitles To Suicide WATConsult
6 Duroflex Mattresses - Sleep To Perform Duroflex Pvt. Ltd
D2 . B2B Sector
S.No. Brand - Campaign Name Entrant Name
1 Infosys - 'Unmarketing' To Reinvent The Australian Open Experience Langoor Digital
2 Dainik Jagran - Casino Grande : GAME THEORY TO GENERATE AD REVENUES Jagran Prakashan Ltd.
3 Cvent - Bea Cvent Ninja Cvent
4 Tata Tele Business Services - Tata Tele’s ‘DO BIG!’ Digital Campaign garners 230% Increase in Enquiries for TTBS Merkle Sokrati
5 Capgemini Technology Services India Limited - Love Your Career, Ace Your Career – Capgemini India talent branding campaign Capgemini Technology Services India Limited
D3 . Healthcare & Pharmaceutical
S.No. Brand - Campaign Name Entrant Name
1 Philips Avent - Improving Consideration for Philips Avent breast pumps amongst new and expecting mothers WOOP
2 93.5 RED FM - No silence Please RED FM
3 Breathefree by Cipla - Berok Zindagi Schbang Digital Solutions Pvt Ltd
4 Apollo Proton Cancer Centre - Redefining cancer care in India Nikulsan