The Awards categories reflect strategic marketing objectives that are common to all organisations. Your submissions will be judged against the marketing achievements of all types of business – rather than just those of direct competitors in your industry sector. Entrants should provide independent and robust data that support the claims made. The judges will give more weight to quantitative data and comparable trend data over time. Key measures which should ideally be included are sales, profit, market share and customer attitudes.

The Issue (challenge & objective) 25%
The Strategy 25%
The Execution 25%
The Result 25%
Total 100%

For more Information on award entries, please contact