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3rd February 2021 | 4pm Onwards
Shortlist
| A . STAGES OF BRAND BUILDING | ||
| A1 . Category Creation | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Veggie Clean Launch | Marico Limited |
| 2 | The Hipster - Scotch. Just Got Hip | Diageo |
| 3 | SBI General Insurance Company Limited Shagun - Gift An Insurance | SBI General Insurance Company Limited |
| 4 | Duroflex - LiveIn | Duroflex Pvt Ltd |
| 5 | Manyavar- #TaiyaarHokarAaiye | Shreyansh Innovations Private Limited |
| A2 . New Product Launch | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Cadbury- Mondelez helps Cadbury lovers unlock a sweet surprise | InMobi |
| 2 | Edelweiss General Insurance Company Limited- SWITCH - Driver Based Insurance - #DontUseDontPay | Edelweiss General Insurance Company Ltd |
| 3 | Johnson's Baby | DDB Mudra Group |
| 4 | Amul introduces immunity booster shots | Gujarat Cooperative Milk Marketing Federation Ltd |
| 5 | FURIO Launch | Mahindra Truck and Bus division |
| 6 | Carl Zeiss - Vision Care India - ZEISS SmartLife Lenses | Carl Zeiss - Vision Care India (Bangalore) |
| 7 | Center fresh 3 Layer Gum Launch | Creativeland Digital Technologies Pvt Ltd |
| 8 | Hindustan Times - School Edition Relaunch | HT Media Limited |
| A3 . Brand Extension | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Alpenliebe Juzt Jelly - Family Mein Masti Chali - New Shapes Launch | McCann Worldgroup |
| 2 | Cadbury-Mondelez helps Cadbury lovers unlock a sweet surprise | InMobi |
| 3 | Zee Marathi - Building Brand Beyond TV | ZEEL |
| 4 | Google - Flipkart X Google - OK Flipkart, Deliver exponential results | Flipkart |
| 5 | Asian Paints Viroprotek - Be your own Guardian | Madison Media |
| A4 . Brand Rejuvenation | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Alpenliebe Juzt Jelly- Family Mein Masti Chali | McCann Worldgroup |
| 2 | Johnson's Baby | DDB Mudra Group |
| 3 | ALPENLIEBE - Gold Thematic | Mccann Erickson Pvt Ltd |
| 4 | Tata Tea Premium - Desk ki chai | MullenLowe Lintas Group, India |
| 5 | Zee Marathi - Brand Rejuvenation | ZEEL |
| A5 . Transformational Growth | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Chupa Chups - Forever Fun (Unlocking the confectionery potential in young adults) | Perfetti Van Melle India |
| 2 | Meesho - Empowers Women to start their Business with Zero Investment | InMobi |
| 3 | Fullerton India Credit Co. Ltd.- Rishta Sammaan Ka | IdeateLabs |
| 4 | boAt Lifestyle - iamAboAthead | boAt Lifestyle |
| A6 . Customer Relationship Marketing | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Asian Paints Corporate - #DealersAddColors | Madison Media |
| 2 | d2h Lockdown Communication | Dish TV India Ltd |
| 3 | Edelweiss SME Lending- Edelweiss Empower | Edelweiss Retail Finance Ltd |
| 4 | Mahindra & Mahindra Financial Services Limited- Sutradhaar Samruddhi Program | Mahindra & Mahindra Financial Services Ltd |
| 5 | &Flix - Pick You Flix | Zee Entertainment Enterprises Ltd |
| 6 | ZEE Biskope - Viewer Engagement Drives | Zee Entertainment Enterprises Ltd |
| A7 . Customer Experience | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Carl Zeiss - Vision Care India - StrongerTomorrow | Carl Zeiss - Vision Care India (Bangalore) |
| 2 | Zee Bangla - Explore East with the Best Cable Tv show | Zee Entertainment Enterprises |
| 3 | IndiGo (InterGlobe Aviation Ltd.) - Lean, Clean Flying Machine | IndiGo (InterGlobe Aviation Ltd) |
| 4 | TATA PRAVESH - GRAND PRAVESH | Streettalk (a Signpost India Company) |
| 5 | ZEE Biskope - Talent Camera Action | Zee Entertainment Enterprises Ltd |
| A8 . Use of Consumer Insight | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Tata Tea Premium - Desk ki chai | MullenLowe Lintas Group, India |
| 2 | Fevikwik - Phenko Nahi Jodo | Ogilvy & Mather Pvt Ltd |
| 3 | LAY'S Gets India Smiling With Smile Deke Dekho | PepsiCo India |
| 4 | Roff - Madhouse | Ogilvy & Mather Pvt Ltd |
| 5 | Duroflex - Stay Home | Duroflex Pvt Ltd |
| A9 . Use of Analytics/ Big Data/AI | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Intel - Flipkart X Intel | Flipkart uses audience Intel to set new benchmarks! | Flipkart |
| B . COMMUNICATION | ||
| B1 . Best Use of TV | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Fevikwik - Phenko Nahi Jodo | Ogilvy & Mather Pvt Ltd |
| 2 | Fevicol - 60 Years of Fevicol | Ogilvy & Mather Pvt Ltd |
| 3 | Amul- Most effective Media Campaign during Covid-19 | Gujarat Cooperative Milk Marketing Federation Ltd |
| 4 | Saregama Carvaan - Kya Hai Isme | Saregama India Ltd |
| 5 | Haier- Silent performers | ITW Consulting |
| B2 . Best Use of Print | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Himalaya Ayurveda Soap | Motivator |
| 2 | Godrej Appliances - #IssRaavanKoMatJalaao - a social message woven in the threads of the age-old tradition | Godrej Appliances |
| 3 | MX Player - Queen | MXP Media India Ltd |
| 4 | Hindustan : Spearheading fight against COVID-19 | Hindustan Media Ventures Limited |
| 5 | UTI Swatantra | UTI Mutual Fund |
| B3 . Best Use of Radio | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Asian Paints Ace+Te - Shyne Waale Kisse | Madison Media |
| 2 | Colors - Ram Siya Ke Luv Kush | Viacom18 Media Pvt. Ltd. |
| 3 | Muthoot Finance Sunheri Soch | The Muthoot Group (Muthoot Finance) |
| 4 | Freudenberg Gala - #Whyjustcleanhome | Freudenberg Gala Household Product Private Limited |
| 5 | Himalaya Pure Hands - Global Hand Washing Day Campaign with Big FM | Motivator |
| B4 . Best Use of OOH | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Tata Salt - Walk in Gandhiji’s Footsteps on 2nd October | Madison Media |
| 2 | Asian Paints Royale Play - The Adventures Of PDOOH | Madison Media |
| 3 | Colors - Naati Pinky Ki Lambi Love Story | Viacom18 Media Pvt Ltd |
| 4 | SKECHERS Performance Mumbai Walkathon 2019 - Walk to Make Your Mark | Streettalk (a Signpost India Company) |
| 5 | Zee Corporate - 13thKiTayyari - Zee Network Comeback Campaign | Zee Entertainment Enterprises Ltd |
| 6 | CNBC-TV18 - Union Budget 2020 | CNBC-TV18 |
| B5 . Best Use of Experiential Marketing | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Mentos - CompliMentos | Perfetti Van Melle India Pvt Ltd |
| 2 | TATA Starbucks - Barista Call Out | WATConsult |
| 3 | ZEE Biskope Launch Stunt | Zee Entertainment Enterprises Ltd |
| 4 | Colors - Ram Siya Ke Luv Kush | Viacom18 Media Pvt Ltd |
| 5 | Tata Motors Passenger Vehicles - Safety First Ludo | WATConsult |
| 6 | Colors - Shubharambh | Viacom18 Media Pvt Ltd |
| B6 . Best Use of Digital Marketing/ Social Media | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Discovery Communications India - Man Vs Wild with Bear Grylls and PM Modi | Discovery Communications India |
| 2 | Discovery Communications India - Into The Wild with Bear Grylls and Rajinikanth | Discovery Communications India |
| 3 | IndiaFirst Life Insurance - Yeh Toh Certain Hai | IndiaFirst Life Insurance |
| 4 | Myntra - Moments Styled by Myntra | Myntra Designs Pvt Ltd |
| 5 | Asian Paints Viroprotek - Screen Ka Pehrehdar | Madison Media |
| 6 | Fevicol - Fevicol's Overall Social Media | Schbang Digital Solutions Pvt Ltd |
| 7 | Asian Paints - Live From Home | Kinnect |
| 8 | Voot Select, Viacom 18 Digital Ventures - Asur Social Media campaign | Viacom18 Digital Ventures |
| 9 | Perfetti Van Melle - Alpenliebe Juzt Jelly Recipes | Grapes Digital |
| B7 . Best Use of Omni Channel Marketing | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Aditya Birla Health Insurance - Rakho Poora Khayal | Aditya Birla Health Insurance |
| 2 | The Times of India - Want My Paper | BCCL |
| 3 | ZEE Biskope - Kamariya Kare Hip Hop | Zee Entertainment Enterprises Ltd |
| 4 | Cofsils - Cheer Non-Stop | Madison Media |
| 5 | MX Player - Queen | MXP Media India Ltd |
| B8 . Best Use of Integrated Marketing Campaign | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Tata Tea Premium #DeshKaKulhad | Tata Consumer Products Limited |
| 2 | Fevicol - 60 Years of Fevicol | Ogilvy & Mather Pvt Ltd |
| 3 | Myntra - Moments Styled by Myntra | Myntra Designs Pvt Ltd |
| 4 | Fastrack Reflex Beat - What you heart now | Titan |
| 5 | Tata Tea Premium - Desk ki chai | MullenLowe Lintas Group, India |
| B9 . Branded Content | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Asian Paints Corporate - Where The Heart Is | Madison Media |
| 2 | ZEE Biskope Launch Brand Films | Zee Entertainment Enterprises Ltd |
| 3 | Pepsi Celebrates the Challenger Spirit of Singles on Valentine’s Day - #PepsiSwagSeSolo | PepsiCo India |
| 4 | Mentos - CompliMentos | Perfetti Van Melle India Pvt Ltd |
| 5 | McDowell’s No1 Soda & Hungama - Yaara Rang Bhula De Rang | Hungama Digital Media Entertainment Pvt. Ltd. |
| B10 . Innovative Use of Technology | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Asian Paints Viroprotek - Screen Ka Pehrehdar | Madison Media |
| 2 | Google - Flipkart X Google - OK Flipkart, Deliver exponential results | Flipkart |
| 3 | Uttarakhand Tourism - Take the Uttarakhand Pause... | Streettalk (a Signpost India Company) |
| 4 | Intel - Flipkart X Intel | Flipkart uses audience Intel to set new benchmarks! | Flipkart |
| 5 | Kingfisher - Kingfisher #StayAtHome | InMobi |
| B11 . Marketing on a Small Budget | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Nikon India - InstaBadge | WATConsult |
| 2 | eBay - #LocalToGlobal | Clevertize |
| 3 | Bajaj Allianz General Insurance - Mental Health Care Kit | WATConsult |
| 4 | CNBC-TV18 - Dabbawala | CNBC-TV18 |
| 5 | &Flix - Pick You Flix | Zee Entertainment Enterprises Limited |
| 6 | TIMES NETWORK - India Fights Coronavirus | Bennett Coleman & Co. Ltd. (TIMES NETWORK) |
| B12 . Best Use of PR | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | LAY'S - From Packaging To Pop Culture - LAY'S Smile Story | PepsiCo India |
| 2 | Omnigel Rahat Ratna | Madison Media |
| 3 | IndiGo (InterGlobe Aviation Ltd.) - Flying High Despite Cockpit Battle | IndiGo (InterGlobe Aviation Ltd) |
| 4 | Godrej Expert Rich Creme - #ColourAtHome | Godrej Consumer Products |
| 5 | Pepsi - Nothing official about it: Pepsi Celebrating Cricket with Swag | PepsiCo India |
| C . DESIGN | ||
| C1 . Brand Identity/Packaging | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Kellogg’s Muesli Brand Refresh | Oddinary Marketing |
| 2 | Mentos - CompliMentos | Perfetti Van Melle India Pvt Ltd |
| 3 | Kellogg’s Granola Brand Launch | Oddinary Marketing |
| 4 | Zee Vajwa Channel Launch | Zee Entertainment Enterprises Limited |
| 5 | Fortune Foods & Edible Oils - Logo Relaunch | Adani Wilmar Ltd |
| D . MARKETING TO UNIQUE AUDIENCES/ REGULATED ENVIRONMENT | ||
| D1 . Not for Profit Sector/CSR | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Hindware - Saaf Raho Safe Raho | Brilloca Ltd |
| 2 | Bridgestone India salutes our Heroes of the road | Bridgestone India |
| 3 | The Times of India - Green Drive | BCCL |
| 4 | Awareness on Schizophrenia - Shadows | V-ROK Communications Network |
| 5 | Himalaya - Muskaan | Motivator |
| D3 . Healthcare & Pharmaceutical | ||
| S.No. | Brand - Campaign Name | Entrant Name |
| 1 | Cipla - Breathefree #InhalersHainSahi | Schbang |
| 2 | Awareness on Schizophrenia - Shadows | V-ROK Communications Network |