Winners 2020

A . STAGES OF BRAND BUILDING
A1 . Category Creation
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	SBI General Insurance Company Limited Shagun - Gift An Insurance	SBI General Insurance Company Limited	Bronze
2	Duroflex LiveIn Bed-in-a-Box	Duroflex	Silver
3	Manyavar- #TaiyaarHokarAaiye	Shreyansh Innovations Private Limited	Gold
A2 . New Product Launch
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Edelweiss General Insurance Company Limited- SWITCH - Driver Based Insurance - #DontUseDontPay	Edelweiss General Insurance Company Ltd	Bronze
2	Amul introduces immunity booster shots	Gujarat Cooperative Milk Marketing Federation Ltd	Silver
3	Center fresh 3 Layer Gum Launch	Creativeland Digital Technologies Pvt Ltd	Silver
A3 . Brand Extension
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Alpenliebe Juzt Jelly - Family Mein Masti Chali - New Shapes Launch	McCann Worldgroup	Bronze
2	Google - Flipkart X Google - OK Flipkart, Deliver exponential results	Flipkart	Silver
3	Cadbury-Mondelez helps Cadbury lovers unlock a sweet surprise	InMobi	Gold
A4 . Brand Rejuvenation
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Zee Marathi - Brand Rejuvenation	ZEEL	Bronze
2	Alpenliebe Juzt Jelly- Family Mein Masti Chali	McCann Worldgroup	Silver
3	TATA TEA Premium – Desh ki Chai	Tata Consumer Products Limited	Gold
A5 . Transformational Growth
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	boAt Lifestyle - iamAboAthead	boAt Lifestyle	Silver
2	Chupa Chups - Forever Fun (Unlocking the confectionery potential in young adults)	Perfetti Van Melle India	Gold
A6 . Customer Relationship Marketing
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	ZEE Biskope - Viewer Engagement Drives	Zee Entertainment Enterprises Ltd	Bronze
2	Asian Paints Corporate - #DealersAddColors	Madison Media	Silver
A7 . Customer Experience
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	IndiGo (InterGlobe Aviation Ltd.) - Lean, Clean Flying Machine	IndiGo (InterGlobe Aviation Ltd)	Silver
2	TATA PRAVESH - GRAND PRAVESH	Streettalk (a Signpost India Company)	Gold
A8 . Use of Consumer Insight
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Roff - Madhouse	Ogilvy & Mather Pvt Ltd	Bronze
2	TATA TEA Premium – Desh ki Chai	Tata Consumer Products Limited	Gold
3	Fevikwik - Phenko Nahi Jodo	Ogilvy & Mather Pvt Ltd	Gold
A9 . Use of Analytics/ Big Data/AI
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Intel - Flipkart X Intel | Flipkart uses audience Intel to set new benchmarks!	Flipkart	Bronze
B . COMMUNICATION
B1 . Best Use of TV
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Saregama Carvaan - Kya Hai Isme	Saregama India Ltd	Bronze
2	Fevikwik - Phenko Nahi Jodo	Ogilvy & Mather Pvt Ltd	Gold
3	Fevicol - 60 Years of Fevicol	Ogilvy & Mather Pvt Ltd	Gold
B2 . Best Use of Print
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Himalaya Ayurveda Soap	Motivator	Bronze
2	UTI Swatantra	UTI Mutual Fund	Bronze
3	MX Player - Queen	MXP Media India Ltd	Silver
B3 . Best Use of Radio
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Freudenberg Gala - #Whyjustcleanhome	Freudenberg Gala Household Product Private Limited	Silver
B4 . Best Use of OOH
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Tata Salt - Walk in Gandhiji’s Footsteps on 2nd October	Madison Media	Silver
2	Colors - Naati Pinky Ki Lambi Love Story	Viacom18 Media Pvt Ltd	Gold
B5 . Best Use of Experiential Marketing
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Mentos - CompliMentos	Perfetti Van Melle India Pvt Ltd	Silver
2	Colors - Shubharambh	Viacom18 Media Pvt Ltd	Silver
B6 . Best Use of Digital Marketing/ Social Media
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Asian Paints Viroprotek - Screen Ka Pehrehdar	Madison Media	Bronze
2	Voot Select, Viacom 18 Digital Ventures - Asur Social Media campaign	Viacom18 Digital Ventures	Bronze
3	Discovery Communications India - Into The Wild with Bear Grylls and Superstar Rajinikanth	Discovery Communications India	Silver
4	Myntra - Moments Styled by Myntra	Myntra Designs Pvt Ltd	Gold
B7 . Best Use of Omni Channel Marketing
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Aditya Birla Health Insurance - Rakho Poora Khayal	Aditya Birla Health Insurance	Silver
B8 . Best Use of Integrated Marketing Campaign
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Fastrack Reflex Beat - What you heart now	Titan	Silver
2	Myntra - Moments Styled by Myntra	Myntra Designs Pvt Ltd	Gold
B9 . Branded Content
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Diageo India & Hungama - Yaara Rang Bhula De Rang	Hungama Digital Media Entertainment Pvt Ltd	Silver
2	Pepsi Celebrates the Challenger Spirit of Singles on Valentine’s Day - #PepsiSwagSeSolo	PepsiCo India	Gold
B10 . Innovative Use of Technology
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Uttarakhand Tourism - Take the Uttarakhand Pause...	Streettalk (a Signpost India Company)	Bronze
2	Google - Flipkart X Google - OK Flipkart, Deliver exponential results	Flipkart	Silver
B11 . Marketing on a Small Budget
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Bajaj Allianz General Insurance - Mental Health Care Kit	WATConsult	Silver
2	Nikon India - InstaBadge	WATConsult	Gold
B12 . Best Use of PR
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	IndiGo (InterGlobe Aviation Ltd.) - Flying High Despite Cockpit Battle	IndiGo (InterGlobe Aviation Ltd)	Gold
C . DESIGN
C1 . Brand Identity/Packaging
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Kellogg’s Granola Brand Launch	Oddinary Brand Strategy & Design	Bronze
2	Mentos - CompliMentos	Perfetti Van Melle India Pvt Ltd	Silver
D . MARKETING TO UNIQUE AUDIENCES/ REGULATED ENVIRONMENT
D1 . Not for Profit Sector/CSR
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Hindware - Saaf Raho Safe Raho	Brilloca Ltd	Silver
2	Himalaya - Muskaan	Motivator	Silver
3	Bridgestone India salutes our Heroes of the road	Bridgestone India	Gold
D3 . Healthcare & Pharmaceutical
S.No.	Brand - Campaign Name	Entrant Name	Metal
1	Awareness on Schizophrenia - Shadows	V-ROK Communications Network	Silver
2	Cipla - Breathefree #InhalersHainSahi	Schbang	Gold
Marketing Team of the Year			Metal
Perfetti Van Melle India Pvt Ltd			Gold
Lifetime Achievement Award			Metal
Adi Godrej, Chairman, Godrej Group			Gold