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Priyanka Sood
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Mansi Singh
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8th edition
Agenda
| Time | Session | Topic | Speakers |
| 4:00 pm- 5:00 pm | Registration | ||
| 5:00pm- 5:15 pm | Welcome Note | Dr. Annurag Batra, Editor-in-Chief- BW BusinessWorld & exchange4media | |
| 5:15 pm- 5:30 pm | Standalone Session | How Brands Make Emotional Connections | Shivam Puri, CEO- Cipla Health |
| 5:30 pm- 6:00 pm | CMO Panel | Marketing With A Purpose: The Keys To Building Loyalty And Creating Value | Ajay Kakar - Chief Marketing Officer- Aditya Birla Capital Deepali Naair, Director Digital Sales India and ASEANZK- IBM Siddhartha Butalia, Chief Marketing Officer- Air Asia Sagar Boke,Head - Customer & Shopper Marketing’- Tata Consumer Products Girish Hingorani - Senior GM & Head- Marketing, Ecommerce and Modern Trade, Bluestar Rubeena Singh, Country Manager- Josh (Session Chair) |
| 6:00pm - 6:15 pm | Fireside Chat | Why brands should be purposeful | Harsh Mariwala- Chairman, Marico & Dr. Annurag Batra, Editor-in-Chief- BW BusinessWorld & exchange4media |
| 6:15pm- 6:25 pm | Speaker Session | How Bournvita Leveraged Yellow.Ai’s automation capabilities to drive conversation around children mental health | Harsha Vardhan Desireddy, Client Partner- Wavemaker Amit Rathi, Vice President - Global Lead | Agency Sales & Strategy- Yellow.ai |
| 6:25pm onwards | IMA Awards Felicitation |