8th edition

Shortlist

A. Stages Of Brand Building
A.1 Category Creation
Campaign Title Brand Name Agency Name
Knock Knock, Hippo Stores Gaye Kya? Hippo Stores Apppl Combine
Make It Yours | Customise your Helmets, Jackets & T-shirts Royal Enfield  
The Lost Hunger The Laughing Cow Cheese Curry Nation Brand Conversations
Living Room Marketing Amazon Prime Video Schbang Digital Solutions
Thoughtful Is Beautiful Hindware MSL
icogz – Location Intelligence icogz
Chor Sipahi and Note Ke Pakadin _Gamification ZEE Entertainment Enterprises  
Kar Takatak Bann TakaTak MX TakaTak MX Media & Entertainment Pte
TIMES NETWORK India Revival Mission TIMES NETWORK  
A.2 New Product Launch
Campaign Title Brand Name Agency Name
Fighting for the equality of colours JSW Paints  
Volkswagen Taigun - Hustle Mode On Volkswagen India DDB Mudra
ITC MasterChef Ready To Eat Launch ITC MasterChef Wavemaker
boat Smartwatch boAt - Imagine Marketing India Flipkart Internet
Cipladine SkinKa1stAid campiagn Cipladine Cipla Health
Where Is Me? Amazon Prime Video SoCheers
Mom, one more please The Laughing Cow Cheese Curry Nation Brand Conversations
Find Your Shararti Avataar Alpenliebe JuiCyfills Grapes Digital
Ape' Electrik Launch Ape' Electrik Piaggio Vehicles
Renault Kiger Product Launch Renault India Law & Kenneth Saatchi & Saatchi
Airtel Safe Pay - Safest Way to Pay Airtel Payments Bank  
A3. Brand Extention
Campaign Title Brand Name Agency Name/Entrant
NIVEA Naturally Good Range Launch NIVEA NIVEA India
IshqPod 104.8 Ishq FM TV Today Network
Young Earth Champions By Sony BBC Earth Sony BBC Earth Sony Pictures Network
#ForgetMeterEnjoyEveryKilometer Rapido  
AU Bank Credit Card AU Small Finance Bank
A full funnel approach to increase market share ITC Foods Performics India
A4. Brand Rejuvenation
Campaign Title Brand Name Agency Name/ Entrant
Unlocking the confectionery potential in young adults in 2021 Chupa Chups Perfetti Van Melle India
TONGUE TO TONG MOOD TING TONG CENTERFRUIT Grapes Digital
Kanan Devan - Unique Taste Loved by Kerala Tata Tea Kanan Devan Mullen Lintas
Saridon – Making Resilient Indians Act on Headaches Bayer Consumer Health Bayer Consumer Health India
Happydent Your Post Meal Companion Happydent (Perfetti Van Melle India) Grapes Digital
Kellogg's Chocos Turnaround Kellogg's Chocos Kellogg India
Gemini - Never Settle. Never Compromise. Tata Tea Gemini Mullen Lintas
Yahan Search Khatam Karo Housing.com
Mia Presents Lyana Mia by Tanishq Titan Company
Reliance General Insurance Company Reliance General Insurance Company  
A5. Transformational Growth
Campaign Title Brand Name Agency Name
TONGUE TO TONG MOOD TING TONG CENTERFRUIT Grapes Digital
No. 8 to No. 3 - Rise of Rajasthan Royals social media Rajasthan Royals Interactive Avenues - A Reprise Network Company
The Livspace Growth Story Livspace  
Hindware MaxX Silence Campaign Hindware Appliances, Somany Home Innovation Somany Home Innovation
Dr.Reddy's OTC 2.0 Rebalanz. Dr.Reddy's Laboratories
JioFiber Jio Reliance Jio
Dabur 2.0 Dabur India Dabur India
Housing.com: Yahan Search Khatam Karo Housing.com  
boat Smartwatch boAt - Imagine Marketing India Flipkart Internet
Harman Experiences Per Mile Campaign Harman Automotive Zensciences
Chupa Chups - Unlocking Confectionery Potential in Young Adults Chupa Chups Perfetti Van Melle
A.6 Customer Relationship Marketing
Campaign Title Brand Name Agency Name
Welcome Back Johnnie Walker PHD
Leveraging near me! Asian Paints Madison Media
Customer Connect - Capturing the Voice of Customers Reliance Nippon Life Insurance Reliance Nippon Life Insurance
Viewer Engagement Drives ZEE Biskope ZEE Entertainment Enterprises
Number Magic 2.0 Bennett, Coleman and Company  
A.7 Customer Experience
Campaign Title Brand Name Agency Name
Candyman Fantastik Chocolaty Tornado ITC Limited - Foods Division IMAGERY
rZone- A unique tech-enabled initiative to facilitate easy boarding and travel for thousands of intercity bus travelers redBus Ibibo Group
Talent Camera Action Season 2 ZEE Biskope ZEE Entertainment Enterprises
The Premium Customer Experience Hub Mahindra & Mahindra - Auto Hansa Cequity
Say Hello - Mentos Perfetti Van Melle Creativeland Asia
Look Good, Do Good - Garment Exchange Programme Raymond Fabrics and Apparel Madison Media
ITC Yippee Pokkt Integration ITC Sunfeast Yippee Wavemaker
MCD – Holi McDowells No1 PHD
A.8 Use of Consumer Insight
Campaign Title Brand Name Agency Name
Brand Song Rap ZEE Biskope ZEE Entertainment Enterprises
The Perfect Tea For The Perfectionist Bengalis Tata Tea Gold Mullen Lintas
Strong Tea for Strong Odiyas Tata Tea Premium - Odisha Mullen Lintas
HUL- First Among Equals Hindustan Unilever Flipkart Internet
Night Sale Asian Paints Madison Media
Digital Transformation: ​ The Godrej Way​ Godrej Consumer Products InMobi
Sarvaguni Maharashtra Ke Liye Sarvaguni Chai Tata Tea Premium - Maharashtra Mullen Lintas
Bigg Boss 14 Boss Meter Voot Select, Viacom18 Digital Ventures Viacom18 Media
A.9 Use of Analytics/ Big Data/AI
Campaign Title Brand Name Agency Name/Entrant
HUL- First Among Equals Hindustan Unilever Flipkart Internet
TV Optimization using Response Attribution Modelling Norton Havas Media India
Digital Transformation: ​ The Godrej Way​ Godrej Consumer Products InMobi
Yippee Where The Mood Is ITC Sunfeast Yippee Wavemaker
ZEE Ganga _Har Pal Aviral filter ZEE Entertainment Enterprises  
Ad-Tech For OOH - Bohni Zoco Mediaworks LLP  
A.10 Long Term Marketing Strategy (3 Years or More)
Campaign Title Brand Name Agency Name
Make India Water Positive Bennett, Coleman and Company  
Jio Jio Reliance Jio
Chupa Chups - Unlocking Confectionery Potential in Young Adults Chupa Chups Perfetti Van Melle
Where the heart is Asian Paints Madison Media
Jump for Health Aditya Birla Health Insurance
Prince Udaan Loyalty Program - Digitization, Scaling, and Brand differentiation among micro channels Prince Pipes And Fittings CXWAI Tech India (FirstHive)
AirAsia x Kabali AirAsia India  
A.11 Best Pivot Initiative
Campaign Title Brand Name Agency Name
Leveraging near me! Asian Paints Madison Media
E-store - The one stop solution ITC Foods Performics India
Visa Cashless Confidence Campaign Visa India Isobar
ITC MasterChef Ready To Eat ITC MasterChef Wavemaker
ITC Store on Wheels ITC Store ITC Foods Limited
The Right Click - MX Player Hindustan Unilever and Mindshare MX Player
Re-engineering iManage & Innovative Customer Solutions Tata Tele Business Services  
HH Covid Actions Hindustan Hindustan Media Ventures
Mind Wars State Battle Mind Wars Zee Entertainment Enterprises
A.12 Brand Purpose
Campaign Title Brand Name Agency Name
Quaker #SalutingOurHeroes PepsiCo India Edelman India
Welcome Back Johnnie Walker PHD
ITC Basket of Care ITC Store ITC Sixth Sense
A co-created organization purpose and brand promise launch by Capgemini in India Capgemini India  
#Chabaatey Raho India Dabur Red Paste Ogilvy & Mather
50K Campaign MG Motor India  
Trailblazers Amazon Brut India
Pause The Bargain Axis Bank Autumn Advertising
A.13 Best Use of Segmentation
Campaign Title Brand Name Agency Name
Digital Transformation: ​ The Godrej Way​ Godrej Consumer Products InMobi
Aashirvaad Atta-Pyxis Vernacular Case Study Aashirvaad Atta Wavemaker
ITC E-stores – Best use of segmentation ITC Foods Performics India
Think Big Think Slabs NEOM tiles by Hindware And And Brand Partners
B. COMMUNICATION
B1 Best Use of TV
Campaign Title Brand Name Agency Name/ ENTRANT
MOJJ APP BIGG BOSS MOJ APP Alliance Advertising & Marketing
Sunny Cooking Oil – Andar Se Tough, Har Din Sunny Cooking Oil by Frigorifico Allana Schbang Digital Solutions
Sarvaguni Maharashtra Ke Liye Sarvaguni Chai Tata Tea Premium - Maharashtra Mullen Lintas
Dabur Amla Media Strategy Dabur Starcom India
Best Use of TV: MAUKA-E-VARDAAT &TV ZEE ENTERTAINMENT ENTERPRISES
Disney Imagine That Disney Channel Disney Broadcasting (India)
Best use of TV - Gold loan is good Muthoot Finance Mindshare, Group M
B2. Best Use of Print
Campaign Title Brand Name Agency Name /Entrant
101 of launching a car Citroen MEDIACOM COMMUNICATIONS
HT Codeathon Hindustan Times HT Media
HH Covid Actions Hindustan Hindustan Media Ventures
Spotlight of India Asian Paints Madison Media
Columbia Pacific Communities - Dear Appa Columbia Pacific Communities  
B3. Best Use of Radio
Campaign Title Brand Name Agency Name/Entrant
Dabur Amla Aloe Vera What women Want Dabur Amla Starcom India
B4. Best Use of OOH
Campaign Title Brand Name Agency Name/Entrant
Redpass for Armed Forces AirAsia India  
Best Use of OOH Square Yards Square Yards
IDHAYAM MANTRA STORE FRONT SIGNAGES IDHAYAM - MANTRA LEKHA PRODUCTIONS
13th Ki Tayyari Zee Entertainment Enterprise Laqshya Media
Dabangg 3 - Best use of OOH Zee Cinema ZEE CINEMA
B5. Best Use of Experiential Marketing
Campaign Title Brand Name Agency Name/Entrant
Say Hello - Mentos Perfetti Van Melle Creativeland Asia
Welcome Back Johnnie Walker PHD
Candyman Fantastik Chocolaty Tornado ITC Limited - Foods Division IMAGERY
Social Distancing Campaign Fevicol Schbang Digital Solutions
कुम्भ मे सुकून ( Kumbh Me Sukun ) Emami Mindwave Media
MCD – Holi McDowells No1 PHD
Vakeel Saab World Television Premiere Zee Telugu  
B6. Best Use of Digital Marketing/ Social Media
Campaign Title Brand Name Agency Name/Entrant
Happydent Your Post Meal Companion Happydent (Perfetti Van Melle India) Grapes Digital
Labhlitis Messiah ZEE Biskope ZEE Entertainment Enterprises
The Family Man - Job Hunt Campaign Amazon Prime Video Socheers
Making Juzt Jelly More Than Just A Jelly Alpenliebe Juzt Jelly (Perfetti Van Melle India) Grapes Digital
Digital Transformation: The Godrej Way Godrej Consumer Products InMobi
Art of Motorcycling - illustrate your love for motorcycling Royal Enfield  
India's Best Chase CarDekho.com OMD
Leveraging near me! Asian Paints Madison Media
Welcome Back Johnnie Walker PHD
B7. Best Use of Omni Channel Marketing
Campaign Title Brand Name Agency Name/Entrant
Unlocking the confectionery potential in young adults in 2021 Chupa Chups Perfetti Van Melle India
Look Good, Do Good - Garment Exchange Programme Raymond Fabrics and Apparel Madison Media
Shot of Hope Bennett, Coleman and Company  
Amore Campaign - digibank by DBS digibank by DBS DBS Bank India
My Kind of Tech Reliance Digital Reliance Retail
#DeshKaKulhad Tata Tea Premium Tata Consumer Products
Sunrise -Shadher Pujo Swader Pujo Sunrise Pure Mindshaft Media
Ye Glance Hai - Baar Baar Dekho Glance Digital Experience Glance Digital Experience
Pause The Bargain Axis Bank Autumn Advertising
Hindi Hain Hum Amar Ujala Limited  
B8. Best Use of Integrated Marketing Campaign
Campaign Title Brand Name Agency Name/Entrant
How pH 5.5 helped David beat Goliath Sebamed m/SIX
Volkswagen Taigun - Hustle Mode On Volkswagen India DDB Mudra
Look Good, Do Good - Garment Exchange Programme Raymond Fabrics and Apparel Madison Media
Fighting for the equality of colours JSW Paints  
Prajapati, The Sleeping Night-Watchman Cipla Health, Naselin The Womb Communications
Chase Your Dream Bridgestone India Bridgestone India WATConsult
Magical Diwali TVS Credit Services  
Festival of Democracy- TN Election campaign News18 Tamil Nadu TV18 Broadcast Ltd.,
B9 .Best Use of Content Marketing
Campaign Title Brand Name Agency Name/Entrant
Say Hello - Mentos Perfetti Van Melle Creativeland Asia
Asian Paints #BudgetBhiShaukBhi Asian Paints Verse Innovation/Josh
Fevicol's Ronaldo Post Fevicol Schbang Digital Solutions
#JobHunt Amazon Prime Video SoCheers
Cricket ka Tonic Pharmeasy Starcom India
Unlocking the confectionery potential in young adults in 2021 Chupa Chups Perfetti Van Melle India
Meet - Zee TV Zee TV  
What it takes to be an influencer? Myntra Brut India
B.10 Best Use of Technology
Campaign Title Brand Name Agency Name/Entrant
Leveraging near me! Asian Paints Madison Media
Find Your Shararti Avataar Alpenliebe JuiCyfills Grapes Digital
Contextual Messaging intergrated with Flight Information Display System AirAsia India  
Launch of Aashirvaad Svasti Select Milk ITC ITC Sixth Sense
The Tomorrow War - AR Campaign Amazon Prime Video Schbang Digital Solutions
Labhlitis Messiah ZEE Biskope ZEE Entertainment Enterprises
Captain Morgan Giphy Captain Morgan PHD
B.11 Best Use of Search Marketing
Campaign Title Brand Name Agency Name/Entrant
HDFC Life increases reach and conversions with Microsoft Advertising HDFC Life InMobi
Nissan Goes Hyperlocal Nissan Motor India SingleInterface
Data driven campaign strategy to increase ROI ITC Foods Performics India
Look Good, Do Good - Garment Exchange Programme Raymond Fabrics and Apparel Madison Media
Intel intercepts its buyer's consumer journey to build affinity for their laptops! Intel India Carat India
Tata Capital Home Loan Search Tata Capital  
B12. Best Use of PR
Campaign Title Brand Name Agency Name/Entrant
Dabangg 3 - Best Integrated Marketing Campaign ZEE CINEMA
Birthday Lahariya ZEE Biskope ZEE Entertainment Enterprises
BMW SKILLNEXT>>, A TECHNICAL SKILLING INITIATIVE BMW India
Champion for Champions Paree Sanitary Pads Soothe Healthcare
KFC Reinstates Burger Beliefs with Value Burgers starting @ INR 69 KFC India Edelman
NEC India : Brand Building Programme NEC Corporation India
Friendship Day McDowells No1 PHD
Regional Expansion Niva Bupa Niva Bupa Archetype
Exide Life Guaranteed Wealth Plus plan Exide Life Insurance  
B13. Best Use of Influencers
Campaign Title Brand Name Agency Name/Entrant
Where the heart is Asian Paints Madison Media
GIRF 2021 Dineout
Mirzapur - Purvanchal Ke Samachar Amazon Prime Video SoCheers
Kotak Silk Money Matters Kotak Mahindra Bank Tonic Worldwide
Raktanchal x PubG MX Player MX Media & Entertainment Pte
MakeMyTrip #MyIndia Eleve Media + The Glitch MakeMyTrip Eleve Media Pvt Ltd + The Glitch.
Welcome Back Johnnie Walker PHD
#EveryWomanIsAWonderWoman Campaign SUGAR Cosmetics  
B.14 Best Use of Sponsorship and Partnership
Campaign Title Brand Name Agency Name/Entrant
Spotlight of India Asian Paints Madison Media
Multiply Wellness Aditya Birla Wellness Aditya Birla Health Insurance
Hindustan Times Leadership Summit 2020 Hindustan Times
#JobHunt Amazon Prime Video SoCheers
Duroflex Sounds of Sleep Duroflex
Mirzapur S2 Launch Amazon Prime Video SoCheers
boat Smartwatch boAt - Imagine Marketing India Flipkart Internet
Visa Safe Click Visa Starcom India
Disney Imagine That & Byju's Learning App Disney Channel Disney Broadcasting (India)
B.15 Best Use of Sports or eSports Marketing
Campaign Title Brand Name Agency Name/Entrant
CRED - IPL Activation CRED ITW Consulting
Rise of the Royal Admin Rajasthan Royals Interactive Avenues - A Reprise Network Company
Mia Share the Shine Mia by Tanishq Titan Company
Raktanchal x PubG MX Player MX Media & Entertainment Pte
Tokyo Olympics 2020 - Hum Honge Kamyab Sony Sports Network Sony Pictures Networks India
Intel & StreamO's Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences Intel India Carat India
RC - COVID Heroes Royal Challenge PHD
B.16 Marketing on a Small Budget
Campaign Title Brand Name Agency Name/Entrant
#TheLOOveFilter Parryware Dentsu Impact
Hero on a Zero Budget -Champion for Champions Paree Sanitary Pads Soothe Healthcare
Columbia Pacific Communities - Positive Ageing with Ruskin Bond Columbia Pacific Communities  
Leveraging near me! Asian Paints Madison Media
ITC Farmland Holi Special Farmland ITC Sixth Sense
C. Design
C.1 Brand Identity/Packaging
Campaign Title Brand Name Agency Name/Entrant
Say Hello - Mentos Perfetti Van Melle Creativeland Asia
SMOOR's #TrueChocolatesTrueStories SMOOR
An All New Blue Officer's Choice Blue Allied Blenders And Distillers
Choco Fills Brand Refresh Kellogg's Chocos Fills Oddinary
The Unbank Website digibank by DBS DBS Bank India
Branding and Design for SuperGuard SuperGuard RDX Digital
PlayerzPot's 2021 makeover to become India Ka Naya Maidan Playerzpot Interactive Avenues - A Reprise Network Company
C.2 Physical Space
Campaign Title Brand Name Agency Name/Entrant
Candyman Fantastik Chocolaty Tornado ITC Limited - Foods Division IMAGERY
Welcome Back Johnnie Walker PHD
Banking the Unbanked Airtel Payments Bank  
D. Marketing To Unique Audiences Or On Unique Occasions Or In A Regulated Environment
D.1 Not for Profit Sector/CSR
Campaign Title Brand Name Agency Name/Entrant
Social Distancing Campaign Fevicol Schbang Digital Solutions
Phirse #Jeetkahalla IndusInd Bank Adfactors PR
#EndTheBurn nurture.farm Schbang Digital
ITC Basket of Care ITC ICE Media Lab & Analytics
KaamWapasi ZEE Entertainment Enterprises  
Seketary Sarabajit -ABP Ananda Durga Puja Campaign ABP Ananda ABP Network Pvt. Ltd.
D.2 B2B Sector
Campaign Title Brand Name Agency Name/Entrant
Data & Analytics in Insurance & Manufacturing SAS HT Brand Studio
HUL- First Among Equals Hindustan Unilever Flipkart Internet
boat Smartwatch boAt - Imagine Marketing India Flipkart Internet
Khatabook - MSME Day Khatabook Brut India
Seamless Retailer Connect Solution Love In Store Technologies Love In Store Technologies
D.3 Healthcare & Pharmaceutical
Campaign Title Brand Name Agency Name
Prajapati, The Sleeping Night-Watchman Cipla Health, Naselin The Womb Communications
Tracking Silent Sufferers Unleashing the Potential of Hyperlocal Targeting Dabur India Mediacom India
#AllergyFree Campaign Sanofi India HT Brand Studio
Intent based Social Media campaign in Pharma category Natural Remedies Natural Remedies
Asthma ke liye, #InhalershainSahi Cipla Schbang Digital Solutions
Healthcare & Pharmaceutical Category | Manipal Hospitals Manipal Health Enterprises Social Panga
Nicotex Quit Karona Campaign Cipla Health Madison Media
D.4 Age-Targeted Marketing
Campaign Title Brand Name Agency Name
Say Hello - Mentos Perfetti Van Melle Creativeland Asia
Welcome Back Johnnie Walker PHD
Sunfeast Yippee Pokkt Integration Sunfeast Yippee Mood Masala Wavemaker
Night Sale Asian Paints Madison Media
Master Class + GWP Signature PHD
Friendship Day McDowells No1 PHD
D.5 Local, Regional or Market Specific Marketing
Campaign Title Brand Name Agency Name
KaamWapasi ZEE Entertainment Enterprises ZEE Entertainment Enterprises
Winning in Localization for Kotak 811 Kotak 811 iQuanti Inc.
Unlocking North East! Livon Marico
Strong Tea for Strong Odiyas Tata Tea Premium - Odisha Mullen Lintas
ZEE BANGLA MOTHER'S DAY CAMPAIGN - CELEBRATING GENDERLESS MOTHERHOOD Zee Bangla Zee Entertainment Enterprises
Spotlight of India Asian Paints Madison Media
Vakeel Saab World Television Premiere Zee Telugu  
Seketary Sarabajit -ABP Ananda Durga Puja Campaign ABP Ananda ABP Network Pvt. Ltd.
D.6 Holiday, Seasonal or Festival Marketing
Campaign Title Brand Name Agency Name
Ramadan Kareem 2021 #CelebratingGoodness with Tata Motors #NekiHiDariya Tata Motors Ogilvy India
Kumbh -Ab ghar ghar mein Ganga Prince Pipes CXWAI Tech India (FirstHive)
Look Good, Do Good - Garment Exchange Programme Raymond Fabrics and Apparel Madison Media
Trell X Godrej Rich Creme Hair Colour Godrej Consumer Products Trell Experiences
The Divide Paytm One97 Communications
Candyman Fantastik Chocolaty Tornado ITC Limited - Foods Division IMAGERY
MCD - Holi McDowells No1 PHD
Save Tax 3.0 SBI General Insurance Company  
Mata Laxmi ko Safe Rakhna Axis Bank Autumn Advertising

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