I am a passionate Brand Builder with over 22 years of experience in Marketing
Leadership Roles, journeying a rich, diverse spectrum of Markets (Developed &
Emerging economies), Roles (national, regional and global), and Brands (Mature as
well as Nascent); in large complex as well as small nimble teams.
My marketing journey has been fuelled by Brands like Dove, Tanishq, Yardley London,
Hindustan Times, Lever Ayush, Santoor, Giffy, Tasty Tales, across diverse markets of
India, SEA, Japan, North America, EU, and Middle East.
I believe Marketing is a paradoxical juxtaposition of art and science. And as a
student of the art and a researcher of the science, I passionately pursue my dream of building real, human, authentic
brands that cherish a personal and an intimate relationship with their consumers.
CAREER JOURNEY
As the head of marketing at Tanishq (India’s leading Jewellery Brand) today, I pride myself of having created a winning
team, a team that has championed and forayed many a progressive narrative on the modern Indian woman, essaying
her journey of confidence, grace, spirit and strive. https://www.youtube.com/Tanishq .In a category that is rooted in
tradition while equally being global in lifestyle expressions, Tanishq has successfully created a differentiated point of
view on women, a perspective on their life and their relationship with jewellery.
My baptism into Marketing started in the most pristine institution – Hindustan Unilever Limited, where I saw myself
grow from a rookie to a successful business leader having led both sales and marketing teams. From an Areas Sales &
Customer manager to managing Lever’s first foray into Health service with Ayush Therapy Centers to the Regional Role
in SEA and the Global role on Dove in the United States, Levers allowed me to explore shores, people, ethnicities,
appreciating the homogeneity of mankind and the diversity of cultures.
From CPG at Levers to Media at Hindustan Times to managing a 250 year old brand like Yardley, my tryst with
marketing has been replete with rich and nuanced experiences of managing new and legacy brands. Prior to joining
Titan as Head of marketing, I had a short stint at being an independent marketing consultant working with a spectrum
of nimble start-ups.
AWARDS & RECOGNITION
IMPACT 50 Most Influential Women 2022
Navashakthi Awards by Sankara TV, one among nine women of excellence in Tamil Nadu
Pitch Awards 2022 – The CMO Social Responsibility Award
Experiential CMO Award - WOW Awards & Convention 2022
Titan Representative at the CII National Committee on Marketing Leadership
PANELS & PARTICIPATIONS
Jury Member : Mobile Marketing Awards, Maddies 2022
Jury Member : Kyoorius Creative Awards, 2022
Panellist at Adobe's Experience Makers Live Keynote Panel
Panellist at Digital Marketing Conference TechManch 2022 organised by Exchange4media
Speaker/ Presenter at AIMA’s 4th BusinessUnusual Series