SHORTLIST
9th edition
9th edition
| A. STAGES OF BRAND BUILDING | ||
| A.1 Category Creation | ||
| Campaign Title | Brand Name | Agency Name |
| Creating a Market Segment for Sustainable Laptop (Green PC) | Acer India | |
| OH MY DOG - (FG DOG HEALTH COVER) | Future Generali India Insurance Company | |
| Hey Alexa with Social Media Star with Janice | Amazon India | Interactive Avenues - A Reprise Network Company |
| Different Strokes for Different folks | Philips India | Omnicom Media Group |
| Leading Category Expansion by Hero Lectro | Hero Lectro E-cycles | Hero Cycles |
| Britannia Treat Croissant Launch | Britannia Treat Croissant | Britannia Industries |
| A.2 New Product Launch | ||
| Campaign Title | Brand Name | Agency Name |
| XC40 Recharge: Creating Real Value from the virtual world | Volvo Car India | Integral Advisory Services |
| KFC Biryani - The ‘Dumdaar Jodi’ | KFC India | Edelman India |
| OH MY DOG - (FG DOG HEALTH COVER) | Future Generali India Insurance Company | |
| Titan Smart Watches: New Product & Category Launch | Titan Company | Interactive Avenues - A Reprise Network Company |
| Britannia Biscafe - #CoffeeKaBetterHalf | Britannia Industries | Schbang Digital Solutions |
| ROH Kamaya Kya ? (Health Super Saver Insurance) | Future Generali India Insurance Company | |
| Britannia Treat Croissant Launch | Britannia Treat Croissant | Britannia Industries |
| Launching a Sustainable Laptop (Green PC) and Creating a Market segment | Acer India | |
| #NoTensionInsurance Campaign | PhonePe | |
| Lay's Spreads Magic with Lay's Wafer Style | Lay's | PepsiCo India & Edelman India |
| PRESS LAUNCH - BMW 3 SERIES GRAN LIMOUSINE | BMW Group India | |
| News18 Jammu, Kashmir, Ladakh, Himachal Launch | TV18 Broadcast | News18 Network |
| Party with Varun and the Gang | OPPO India | OML Entertainment |
| A.3 Brand Extension | ||
| Campaign Title | Brand Name | Agency Name |
| OH MY DOG - (FG DOG HEALTH COVER) | Future Generali India Insurance Company | |
| Perfetti Samriddhi | Perfetti van Melle India | Impact Communications |
| Saridon Advance Launch - Saridon extends to a superior headache formulation for relief from headaches that cannot be hidden | Saridon Advance | CONSUMER HEALTH AT BAYER |
| PB Offline Launch | Policybazaar Insurance Brokers | |
| Bharosa Kar Ke Dekho | CarDekho | |
| A.4 Brand Rejuvenation | ||
| Campaign Title | Brand Name | Agency Name |
| Say Yes to Study in India | Study in India | SoCheers |
| Flipkart Ads x adidas | adidas | Flipkart |
| Mia Presents Wavemakers | Mia by Tanishq | Titan Company |
| MY KIND OF TECH | RELIANCE DIGITAL | Reliance Retail |
| Milk Bikis Atta | Milk Bikis | Britannia Industries |
| MIlk BIkis Classic - Adhe Magizchi Adhe Milk Bikis | MIlk Bikis Classic | Britannia Industries |
| Hindustan Refresh | Hindustan | |
| FUEL EFFICIENCY CAMPAIGN | MARUTI SUZUKI | Hakuhodo Sync & AdGlobal 360 |
| Britannia Good Day - Kayi Smiles Nayi Smiles | Britannia Good Day | Britannia Industries |
| 5 Million Indians Enjoy the Zyada Life | TVS Jupiter | Dentsu Creative |
| A.5 Transformational Growth | ||
| Campaign Title | Brand Name | Agency Name |
| How Sensodyne leveraged multi digital platform to accelerate Penetration | Haleon | Publicis Media |
| #FabulousEveryday | Enamor | Modenik Lifestyle |
| Rajasthan Royals – RReels with a twist | Rajasthan Royals | Interactive Avenues - A Reprise Network Company |
| JioFiber | Jio | Reliance Jio |
| Mia Presents Wavemakers | Mia by Tanishq | Titan Company |
| Gift Smart Gift Mia | Mia by Tanishq | Titan Company |
| Nippon India Mutual Fund - Investor App | Nippon Life India Asset Management | |
| Relaunching Canesten Antifungal Dusting Powder in India | Canesten | Bayer Consumer Health |
| Housing.com: Parr...se Perfect | Housing.com | |
| A.6 Customer Relationship Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| Customer Connect - Capturing the Voice of our Customers | Reliance Nippon Life Insurance | |
| Horlicks Swasthya Abhiyan | Hindustan Unilever | Impact Communications |
| Super Customer Week | Max Life Insurance Company | |
| Chhath Puja – Sanitization Drive | Zee Anmol, Zee Entertainment Enterprises | |
| A.7 Customer Experience | ||
| Campaign Title | Brand Name | Agency Name |
| Premium Experience Hub | Mahindra & Mahindra | Hansa Cequity |
| Aashirvaad - Puri Rath Yatra Campaign | ITC | VMS Events |
| #BreakfastWithApple | Croma | SoCheers |
| Nautica Surfing Activity | Nautica India | Myntra - Nautica |
| Nippon India Mutual Fund - Investor App | Nippon Life India Asset Management | |
| How CALIPER helped Helios increase store footfalls | Helios - The Watch Store | Interactive Avenues – A Reprise Network Company |
| Best Virtual Sales Avatar for Enterprises | Maruti Suzuki India | DaveAI |
| Aashirvaad Atta-"Eta Amar Maa" | ITC Aashirvaad Atta | Mindshaft Media |
| A.8 Use of Consumer Insight | ||
| Campaign Title | Brand Name | Agency Name |
| Tata Tea Jaago Re | Tata Consumer Products | |
| TANISHQ DATA-DRIVEN MARKETING | Titan Company | Interactive Avenues - A Reprise Network Company |
| Britannia Treat Croissant Launch | Britannia Treat Croissant | Britannia Industries |
| Say yes to the dress India | Warner Bros. Discovery | Discovery Communications India |
| Different Strokes for Different folks | Philips India | Omnicom Media Group |
| Bridgestone Sturdo launch campaign. | Bridgestone India | Leo Burnett |
| Times Wishlist | Bennett, Coleman and Co. | |
| Sunshine | Luminous Power Technologies | |
| Black Boards for Brighter Dreams - A Zee Telugu Intiative | Zee Telugu | |
| THIS PUJO, YOU ARE THE CELEBRATION | Pantaloons - Aditya Birla Fashion Retail | Ogilvy |
| Gift Smart Gift Mia | Mia by Tanishq | Titan Company |
| MECHANIC TO SUPER MECHANIC | Castrol | Mindshare |
| A.9 Use of Analytics/ Big Data/AI | ||
| Campaign Title | Brand Name | Agency Name |
| The Greatest Hack | Burger King | FoxyMoron |
| Paytm | One97 Communications | |
| Bigg Boss OTT Boss Meter | Voot Select, Viacom18 Digital Ventures | Viacom18 Media |
| TANISHQ DATA-DRIVEN MARKETING | Titan Company | Interactive Avenues - A Reprise Network Company |
| Nudge AI | DBS Bank | Omnicom Media Group |
| A.10 Long Term Marketing Strategy (3 Years or More) | ||
| Campaign Title | Brand Name | Agency Name |
| Britannia Marie Gold My StartUp Contest Season 3 | Britannia Marie Gold | Britannia Industries |
| Where The Heart Is Season 5 | Asian Paints | Madison Media |
| Jio | Jio | Reliance Jio |
| ACT Fibernet - Always on Performance Campaign | Atria Convergence Technologies India | Interactive Avenues - A Reprise Network Company |
| TV Time With Dabur Parivaar | Dabur | Starcom India |
| Discovery School Super League (DSSL) | Discovery Communications India | |
| Make India Water Positive | The Times of India | Bennett, Coleman & Company |
| Horlicks Swasthya Abhiyan | Hindustan Unilever | Impact Communications |
| A.11 Best Pivot Initiative | ||
| Campaign Title | Brand Name | Agency Name |
| #MoveUpWhenYouMoveOn | HSBC | Contract Advertising |
| Shreshtha Pradhan | Asian Paints | Madison Media |
| BMW Digital Brochures | BMW | IPG- Teamdynamic |
| The Big Daddy Challenge | Mahindra & Mahindra | Hansa Cequity |
| Insurance Dekho & TV9: The War Coverage | Insurance Dekho | Alliance Advertising & Marketing |
| Pay As You Go | Policybazaar.com | |
| THE JUDGMENTAL CAT | Pantaloons - Aditya Birla Fashion Retail | Ogilvy |
| Hindustan Refresh | Hindustan | |
| A.12 Brand Purpose | ||
| Campaign Title | Brand Name | Agency Name |
| Britannia Marie Gold My StartUp Contest Season 3 | Britannia Marie Gold | Britannia Industries |
| Sugarbox Ganesh Chaturthi - फर्राटेदार इंग्रजीचा श्रीगणेशा - Campaign for Margo Network | Margo Network | 4Phase Media |
| MIlk BIkis Classic - Adhe Magizchi Adhe Milk Bikis | MIlk Bikis Classic | Britannia Industries |
| HSBC Dabbawala Initiative | HSBC India | Dialogue Factory GroupM |
| Saridon Brave Face campaign | Saridon | CONSUMER HEALTH AT BAYER |
| #NotJustAHomemaker | Fortune Online | Adani Digital Labs |
| HSBC Go Green Cyclothon | HSBC India | Dialogue Factory GroupM |
| Hyundai Motor India “ Beyond Mobility | Hyundai Motor India | |
| More Than Pretty | Mango India | Myntra - Mango |
| Fitness is Not an Option | cult.fit | Curefit Healthcare |
| Happydent - Make a Dent | Happydent | Schbang |
| Flipkart Ads x Sirona | Sirona Hygiene | Flipkart |
| A.13 Best Use of Segmentation | ||
| Campaign Title | Brand Name | Agency Name |
| Gift Smart Gift Mia | Mia by Tanishq | Titan Company |
| Future Generali India Life Insurance Bharosa Papa Jaisa | Future Generali India Life Insurance | |
| TANISHQ DATA-DRIVEN MARKETING | Titan Company | Interactive Avenues - A Reprise Network Company |
| Puzzle Of The Missing Customer | Westside | Hansa Cequity |
| Flipkart Ads x Sirona | Sirona Hygiene | Flipkart |
| Flipkart Ads x Puma (Fitness Theme) | PUMA Sports India | Flipkart |
| Ichcha Kalash | ABP Majha | Mindwave Media |
| B. COMMUNICATION | ||
| B.1 Best Use of TV | ||
| Campaign Title | Brand Name | Agency Name |
| Dabur Red Paste - Winning in Orissa | Dabur Red Paste | Starcom, India |
| Yeh Mera Idea Tha | Cashfree Payments | Cog Culture |
| Dabur Lal Tel : Best Use Of TV | Dabur Lal Tel | Starcom, India |
| Zee Anmol Vijeta | Zee Anmol, Zee Entertainment Enterprises | |
| Hyundai X MTV - What's Your Venue | Hyundai Motor India | Havas Media - Content |
| It Happens Only On Shopsy | Shopsy | Flipkart Internet |
| Alpenliebe Juzt Jelly Bakers' Studio Season 1 | Perfetti Van Melle India - Alpenliebe Juzt Jelly | Schbang Digital Solutions |
| #BoldlyBeautiful campaign | Titan Company | |
| LOTUS & BIG BOSS: INTEGRATING INSPIRATION | Lotus Herbals | Alliance Advertising & Marketing |
| Life Ka U-Turn | Policybazaar.com | |
| Lenskart brand integration | Lenskart | Starcom India |
| B.2 Best Use of Print | ||
| Campaign Title | Brand Name | Agency Name |
| Desh Ka Kulhad | TATA Tea Premium | |
| HT Codeathon | Hindustan Times | HT Media |
| Swaran Ghar Masthead Integration | Colors | Viacom 18 Media |
| India Economic Conclave 2022 | Times Network | |
| Fragrance Innovation Print campaign | Colors Kannada | |
| Mother's Day Campaign | Hindustan Times | HT Media |
| Count on Print | Bennett, Coleman and Co. | |
| UGC that turned brand dismissers into brand advocates | Tanishq (Titan) | Madison Media |
| B.3 Best Use of Radio | ||
| Campaign Title | Brand Name | Agency Name |
| Dance Deewane Juniors Radio Activity | Colors | Viacom 18 Media |
| Radio Pe Kabza | TV18 Broadcast | News18 Uttar Pradesh / Uttarakhand |
| B.4 Best USE OF OOH | ||
| Campaign Title | Brand Name | Agency Name |
| Modern Love Story | Amazon Prime Video India | SoCheers |
| Chhath Puja – Sanitization Drive | Zee Anmol, Zee Entertainment Enterprises | |
| Milk Bikis Atta | Milk Bikis | Britannia Industries |
| Harphoul Mohini OOH Campaign | Colors | Viacom 18 Media |
| The Laughing Cow Cheese makes a big splash on OOH | The Laughing Cow Cheese | Havas Worldwide |
| NASA Innovation - Aakash | Aakash Education Services | Outdoor Advertising Professional |
| B.5 Best Use of Experiential Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| PhonePe Nazar Battu | PhonePe | |
| Syngenta Drone Yatra | Syngenta India | |
| Mia Presents Wavemakers | Mia by Tanishq | Titan Company |
| Aashirvaad - Puri Rath Yatra Campaign | ITC | VMS Events |
| ŠKODA KUSHAQ: 3D Mapping on Rohtang La | Škoda Auto India | Omnicom Media Group |
| Alexa Originals - Kuch Acha Suno | Amazon Alexa | Kinnect & Chtrbox |
| Building relevance with Personalized Communication | Nestle | Zenith Media |
| Hello BIGG BOSS Multiplex and Theater ( 2 Senses Innovation) | Colors Kannada | |
| India's First The Laughing Cow Cheese Factory For Kids | The laughing Cow | KidZania |
| Manifesting a stylish India | Marico | Madison Media |
| Decode Chris Pratt's Terminal List - 360 Experience | Amazon Prime Video | Interactive Avenues - A Reprise Network Company |
| TVS Sport - Mileage Utsav | TVS Motor Company | |
| B.6 Best Use of Digital Marketing/Social Media | ||
| Campaign Title | Brand Name | Agency Name |
| Humble Politician Nograj Social Media Marketing Campaign | Voot Select, Viacom18 Digital Ventures | Viacom18 Media |
| #RunBhoomi by Adani Ahmedabad Marathon | Adani Sportsline | |
| #SaluteHerShakti by Bank of Baroda and Puretech Digital | Bank of Baroda | Puretech Digital |
| OH MY DOG - (FG DOG HEALTH COVER) | Future Generali India Insurance Company | |
| Rocketry Social Media Marketing Campaign | Voot Select, Viacom18 Digital Ventures | Viacom18 Media |
| #DadMySuperstar | Kotak Mahindra Bank | TONIC MEDIA DIGITAL |
| Earth In Focus | Sony BBC Earth | Sony Pictures Network |
| Hey Alexa with Social Media Star with Janice | Amazon India | Interactive Avenues - A Reprise Network Company |
| Mood Ting Tong Move Challenge | Center Fruit India | Schbang Digital Solutions |
| Jump for Health campaign | Aditya Birla Health Insurance | |
| Amazing Kreations | Kellogg's India | Foxymoron Digital Marketing Agency |
| B.7 Best Use of Omni Channel Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| #SearchForChange | Google India | Toaster India |
| #IndiaRahegaFit | Adani Foundation | Adani Digital Labs |
| Tanishq leverages omnichannel marketing to improve ROAS | Tanishq | Interactive Avenues - A Reprise Network Company |
| Humble Politician Nograj Integrated Marketing Campaign | Voot Select, Viacom18 Digital Ventures | Viacom18 Media |
| Voot Select Film Festival Integrated Marketing Campaign | Voot Select, Viacom18 Digital Ventures | Viacom18 Media |
| Desh Ka Kulhad | TATA Tea Premium | |
| Different Strokes for Different folks | Philips India | Omnicom Media Group |
| Ghar Baithe jackpot Jeeto | Pharmeasy | Starcom Worldwide |
| McDowell’s Yeh No1 Yaari Hai | Diageo - McDowell's No.1 | Omnicom Media Group |
| Hyundai X MTV - What's Your Venue | Hyundai Motor India | Havas Media - Content |
| B.8 Best Integrated Marketing Campaign | ||
| Campaign Title | Brand Name | Agency Name |
| Perform Big, Silently | Haier Appliances India | MSL |
| #IndiaRukegaNahi (Garv Hai Initiative) by Adani Sportsline | Adani Sportsline | |
| First Ever Holi in Metaverse | TATA Tea Premium | |
| Jio IPL Campaign 2022 | Jio | Reliance Jio |
| Tata Tea Jaago Re | Tata Consumer Products | |
| #IndiaRahegaFit | Adani Foundation | Adani Digital Labs |
| Bigg Boss OTT Integrated Marketing Campaign | Voot, Viacom18 Digital Ventures | Viacom18 Media |
| Flipkart Ads x Puma (Fitness Theme) | PUMA Sports India | Flipkart |
| 5 Years of Life - Sony BBC Earth | Sony BBC Earth | Sony Pictures Network |
| JSW Steel - Always Around | JSW Steel | |
| Creating a Market Segment for Sustainable Laptop (Green PC) | Acer | |
| Jeetega Bhai Jeetega, Swadeshi Hi Jeetega! | National Payments Corporation Of India | EssenceMediacom |
| Yeh Mera Idea Tha | Cashfree Payments | Cog Culture |
| B.9 Best Use of Content Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| Mortein #KhoonMatChoosLouie Campaign | Mortein India | Reckitt |
| Say yes to the dress India | Warner Bros. Discovery | Discovery Communications India |
| Cadbury Bournvita drives awareness on mental health with the #GetTheMessage Campaign | Cadbury Bournvita | Paytm Ads |
| Unveil Project 8 | OPPO India | OML Entertainment |
| KamaSutra x Bobble Sticker + NFT | KamaSutra Condoms | Raymond Consumer Care |
| Flipkart Ads x Puma (Fitness Theme) | PUMA Sports India | Flipkart |
| Bajaj Allianz Life Superstar After Retirement | Bajaj Allianz Life Insurance | |
| Lenskart: Koffee With Karan | Lenskart | Starcom |
| Hey Alexa with Social Media Star with Janice | Amazon India | Interactive Avenues - A Reprise Network Company |
| Sounds of Sleep Season 2 | Duroflex | |
| #IndiaRahegaFit | Adani Foundation | Adani Digital Labs |
| Sugarfree home-maker community campaign | Sugar Free Green | Group M, Wavemaker |
| #SaluteHerShakti by Bank of Baroda and Puretech Digital | Bank of Baroda | Puretech Digital |
| The Kashmir Files | White Rivers Media x Zee Studios | |
| Asian Paints-Josh #BudgetBhiShaukBhi | Asian Paints | Verse Innovation |
| B.10 Best Use of Technology | ||
| Campaign Title | Brand Name | Agency Name |
| Every Ending Has a Beginning by Netflix | Inshorts | |
| Virtual Makeup at Consumer's Fingertips with Augmented Reality | Maybelline India (L'Oreal India) | Wavemaker |
| #MyGanpatiMoment | Dabur Meswak | Tonic Worldwide |
| ŠKODA KUSHAQ: 3D Mapping on Rohtang La | Škoda Auto India | Omnicom Media Group |
| The Learning Room | CustomTechnologies Design Lab | |
| Rivaahverse | Tanishq, Titan Company | Adfactors PR |
| How dynamic audio ads on Audio Streaming App helped Xiaomi 12 Pro launched with a big bang | Xiaomi India Media | Interactive Avenues - A Reprise Network Company |
| Baleno AR - Build Your Own Baleno | Maruti Suzuki | Hakuhodo Sync & AdGlobal 360 |
| Flipkart Ads x Happilo | Happilo | Flipkart |
| Building relevance with Personalized Communication | Nestle | Zenith Media |
| B.11 Best Use of Search Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| 9-Step Plan that helped Infidigit develop an SEO Growth story for Libas | Libas | Infidigit |
| Fuelling Nissan's business at dealership level | Nissan Motor Corporation | SingleInterface |
| Best use of search engine marketing | Tata Capital | Ethinos Digital Marketing |
| Tanishq leverages omnichannel marketing to improve ROAS | Tanishq | Interactive Avenues - A Reprise Network Company |
| Growth Marketing for Bank of Baroda Car Loan by Puretech Digital | Bank of Baroda | Puretech Digital |
| Bilkul safe hai | Godrej Security Solutions | |
| Infidigit x Spinny – SEO with Infidigit helped Spinny Increase the Daily Avg. Non-Brand Clicks By 506% | Spinny | Infidigit |
| Search Performance for Vivanta by Creativeland Asia | Vivanta | Creativeland Asia |
| Flipkart Ads x Puma (Product Finder) | PUMA Sports India | Flipkart |
| Titan Smart Watches: New Product & Category Launch | Titan Company | Interactive Avenues - A Reprise Network Company |
| Flipkart Ads x adidas | adidas | Flipkart |
| B.12 Best Use of PR | ||
| Campaign Title | Brand Name | Agency Name |
| Fabelle Finesse Launch - The Finest Chocolates in the World | Fabelle Chocolates by ITC | Avian Media |
| WOMEN FOOTBALL TEAM - KICKSTART FC | Haier Appliances India | 2020 MSL |
| PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST | Pepsi | PepsiCo India & Edelman India |
| Safari India PR Campaign | Zee Zest ( ZEE ENTERTAINMENT ENTERPRISES ) | El Sol Strategic Consultants |
| Johnnie Walker's #RevibeTheNight | Diageo - Johnnie Walker | Omnicom Media Group |
| Crompton - Mood Jaisa Lighting Waisa | Crompton Greaves Consumer Electricals | Madison PR |
| Baal Shiv | &TV- Zee Entertainment | ZEE ENTERTAINMENT ENTERPRISES |
| Rivaahverse | Tanishq, Titan Company | Adfactors PR |
| Rocket Boys | Sony LIV x Avian WE | |
| McDowell’s Yeh No1 Yaari Hai | Diageo - McDowell’s No.1 | PHD Media |
| B.13 Best Use of Influencers | ||
| Campaign Title | Brand Name | Agency Name |
| Hey Alexa with Social Media Star with Janice | Amazon India | Interactive Avenues - A Reprise Network Company |
| #SearchForChange | Google India | Toaster India |
| Where The Heart Is Season 5 | Asian Paints | Madison Media |
| Johnnie Walker's #RevibeTheNight | Diageo - Johnnie Walker | Omnicom Media Group |
| Lay's Spreads Magic with Lay's Wafer Style | Lay's | PepsiCo India & Edelman India |
| Dabur RED Pongal | Dabur | Greenroom |
| S Cross “ Influencer Campaign “ Refined living | NEXA (Maruti Suzuki) | Hakuhodo Sync & AdGlobal 360 |
| Moms Time To Fly | Adani Digital Labs | |
| #BreakfastWithApple | Croma | SoCheers |
| #IndiaRahegaFit | Adani Foundation | Adani Digital Labs |
| More Than Pretty | Mango India | Myntra - Mango |
| Hyundai TUCSON X Man's World -Cover & feature story with Rohit Shetty | Hyundai Motor India | Havas Media - Content |
| PB Paap vs Ghor Paap | Policybazaar Insurance Brokers | |
| B.14 Best Use of Sponsorship and Partnership | ||
| Campaign Title | Brand Name | Agency Name |
| Hindustan Times Leadership Summit 2021 | Hindustan Times | HT Media |
| Lenskart: Koffee With Karan | Lenskart | Starcom |
| Prime On Your Plate | Amazon Prime Video | Interactive Avenues - A Reprise Network Company |
| Be Unapologetically you | Livon Serum | Madison Media |
| Britannia Marie Gold My StartUp Contest Season 3 | Britannia Marie Gold | Britannia Industries |
| Flipkart Ads x Puma (Fitness Theme) | PUMA Sports India | Flipkart |
| Lotus & Big Boss: Incredible Synergy | Lotus Herbals | Alliance Advertising & Marketing |
| INDIA GEARED FOR GOLD: HSBC X ATHLETICS FEDERATION OF INDIA | HSBC India | Wunderman Thompson |
| B.15 Best Use of Sports or eSports Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| Skyesports Champions Series - One of India’s biggest esports events | Skyesports | |
| Fevicol's Ronaldo Post | Fevicol | Schbang |
| HDFC Life’s BounceBackBatch campaign on Disney+ Hotstar | HDFC Life | Disney+ Hotstar |
| Flipkart Ads x Happilo | Happilo | Flipkart |
| Rajasthan Royals “ RReels with a twist | Rajasthan Royals | Interactive Avenues - A Reprise Network Company |
| Happilo X Rajasthan Royals | Happilo | ITW Catalyst |
| #KhelengeDilKholKe | Mumbai Indians | Bobble AI |
| #MakePlayWithFlavors | Delhi Capitals | Sportz Interactive |
| Taigun - Impact with IPL Partnership | Volkswagen | Omnicom Media Group |
| UNITED IN SPORTS Fest | Myntra | Myntra Brand Solutions |
| B.16 Marketing on a Small Budget | ||
| Campaign Title | Brand Name | Agency Name |
| #UnGenderHair | Dabur Vatika (Dabur India ) | Schbang |
| WHO IS YOUR CHEF ? THE GHOST CHEF | THE GHOST CHEF | 4Phase Media |
| Increased ROAS by a whopping 100% & the Brand Visibility by 23% for Diamondrensu | Diamondrensu | Neil Patel digital India |
| Rajasthan Royals – RReels with a twist | Rajasthan Royals | Interactive Avenues - A Reprise Network Company |
| Relaunching Canesten Antifungal Dusting Powder in India | Canesten | Bayer Consumer Health |
| #NotJustAHomemaker | Fortune Online | Adani Digital Labs |
| Infidigit X ProAlley - 90x Improvement in 6 Months via SEO | ProAlley | Infidigit |
| Bingo Mad Angle Holi AR Filter | ITC Bingo! Mad Angles x ITC Sixth Sense | |
| Welspun Group's Independence Day Video | Welspun Group | |
| Dabur Amla Father's Day | Dabur Amla | Pollen Digital Solutions |
| A DEEPFAKE VIDEO TO UNCOVER FAKE NEWS | WION | Grapes |
| C. DESIGN | ||
| C.1 Brand Identity/Packaging | ||
| Campaign Title | Brand Name | Agency Name |
| Menstrual care for all | Lemme Be | Miraigirls |
| You Hold The Cards: PokerBaazi | PokerBaazi | Baazi Games |
| Hindustan Refresh | Hindustan | |
| DeHaat Honest Farms- building an honest food brand | Honest Farms | Oddinary |
| Center Fruit Launches Tennis Ball Shape Gum | Center Fruit India | Schbang Digital Solutions |
| Impactful Saridon packaging revite to win with young consumers | Saridon | CONSUMER HEALTH AT BAYER |
| Britannia Treat Croissant Launch | Britannia Treat Croissant | Britannia Industries |
| Zydus Lifesciences Corporate Identity | Zydus Lifesciences | Conran Design Group |
| C.2 Physical Space | ||
| Campaign Title | Brand Name | Agency Name |
| Organic Uttarakhand Retail Shop Design | Organic Uttarakhand’ by Uttarakhand Organic Commodity Board | Design Mechanics India |
| Launch of AU 0101 | AU Small Finance Bank | |
| The new EQS 580 Car Launch | Mercedes Benz India | BBDO ( TeamX India ) |
| Hirkan Kaksh | Dabur | Mindwave Media |
| Jio-bp Mobility Station (New Design) | Jio-bp | Reliance BP Mobility |
| Tanishq Celebrates Pudhumai Penn - UGC that turned brand dismissers into brand advocates. | Titan Company | Tanishq |
| Tanishq ‘Chozha’ - First-of-its-kind highly immersive and personalized 3D experience Zone. | Laqshya Media | Tanishq |
| Radheshyam World Television Premiere | Zee Telugu | |
| D MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT | ||
| D.1 Not for Profit Sector/CSR | ||
| Campaign Title | Brand Name | Agency Name |
| #NotJustAHomemaker | Fortune Online | Adani Digital Labs |
| Mask Media | Future Generali India Insurance Company | |
| #IndiaRahegaFit | Adani Foundation | Adani Digital Labs |
| Tata Tea Jaago Re | Tata Consumer Products | |
| ADD A SEAT: MAKE SPACE FOR PRIDE | HSBC | Contract Advertising |
| Amazon - The Pride Tape | Amazon India | Interactive Avenues - A Reprise Network Company |
| Nestlé a+ Cartons to Classroom | Nestlé a+ | Nestlé India |
| Roof To Dream | JSW Steel | |
| Chhath Puja “ Sanitization Drive | Zee Anmol, Zee Entertainment Enterprises | |
| Making of Ice Stupa - Ladakh | Astral Foundation | |
| Feel it Before you Reel it | Social Beat | |
| D.2 B2B Sector | ||
| Campaign Title | Brand Name | Agency Name |
| Finding the Perfect Match with HT One Audience | HT One from HT Media | |
| What’s Your Brand’s Mood? | Spotify | Publicis Business |
| MEESHO SELLER EXPRESS | MEESHO | Zeeco Brand Experiences |
| Count on Print | Bennett, Coleman and Co. | |
| ReadyForNext | Vi Business | |
| #MyFavAdInTOI | Bennett, Coleman and Co. | |
| Uplift | DBS Bank India | |
| JSW Steel - Always Around | JSW Steel | |
| NEC Powering Billion Dreams | NEC Corporation India | |
| Moglix - A Brand with a Purpose | Moglix | |
| MECHANIC TO SUPER MECHANIC | Castrol | Mindshare |
| D.3 Healthcare & Pharmaceutical | ||
| Campaign Title | Brand Name | Agency Name |
| Wallace Pharmaceuticals-Doctor Out Reach Program CME | Wallace Pharmaceuticals | 4Phase Media |
| Dekho Magar Pyar Se | Bausch + Lomb | Kinnect |
| Naselin Khulke So Le Campaign | Cipla Health - Naselin | Madison Media |
| BE THE CHANGE FOR TB | JOHNSON & JOHNSON | |
| The “Responsible” Moment Marketing: How Dabur Chywanprash leveraged the rising AQI & Pollution levels, to remind consumers about the need of good respiratory health | Dabur India | Havas Worldwide |
| Bye Bye Dark Patches Campaign | Fixderma India | |
| Cofsils use of Temperature API | Cipla Health | Madison Media |
| Sugarfree home-maker community campaign | Sugar Free Green | Group M, Wavemaker |
| The wish of a (K)nightingale – way thro’ Digital Media | Apollo Proton Cancer Centre | |
| D.4 Age-Targeted Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| #Givenobucks for all aged under 30 | Kotak Securities | |
| LEVI'S X DEEPIKA PADUKONE on Myntra | LEVI'S | Myntra Brand Solutions |
| Hyundai X MTV - What's Your Venue | Hyundai Motor India | Havas Media - Content |
| Badhte Kadam | Mindwave Media & Dabur | |
| Alpenliebe Juzt Jelly Bakers' Studio Season 1 | Perfetti Van Melle India - Alpenliebe Juzt Jelly | Schbang Digital Solutions |
| Jeevansathi’s Influencer Campaign on Disney+ Hotstar | Jeevansathi | Disney+ Hotstar |
| Flavours of Love | KamaSutra Condoms | Bobble AI |
| Amazon - The Pride Tape | Amazon India | Interactive Avenues - A Reprise Network Company |
| Fitness is Not an Option | cult.fit | Curefit Healthcare |
| INSPIRING REAL DOERS of India | Nescafé Cold Coffee Ready-to-Drink | Nestle India |
| Swiggy Bhog Elo Ghorey | Swiggy | Havas Media - Content |
| Dabur Red Se Ready | Dabur | DentsuX |
| D.5 Local, Regional or Market Specific Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| Honda wins India’s regional markets using the power of mind space | Honda Cars India | Interactive Avenues - A Reprise Network Company |
| Parippu Vada Campaign PhonePe | PhonePe | |
| Kam Se Kaam Banega - regional targeting | Maruti Suzuki India | Hakuhodo Sync & AdGlobal 360 |
| Aashirvaad Atta-"Eta Amar Maa" | ITC Aashirvaad Atta | Mindshaft Media |
| Baal Shiv | &TV- Zee Entertainment | ZEE ENTERTAINMENT ENTERPRISES |
| COLORS TAMILIN MANGYAR THIRUVIZHA | COLORS TAMIL | Viacom18 Media |
| #IndiaRahegaFit | Adani Foundation | Adani Digital Labs |
| Making The Laughing Cow Cheese a part of every household | The Laughing Cow Cheese | Havas Worldwide |
| The Meswak Song | Dabur | Greenroom |
| Tata Tea Premium - Kadak Odisha | Tata Consumer Products | |
| JOYALUKKAS – JOSH #BridesOfJoyalukkas | JOYALUKKAS | Verse Innovation |
| MECHANIC TO SUPER MECHANIC | Castrol | Mindshare |
| Ludo Empire Region & Market Specific Targeting | Ludo Empire | Neil Patel digital India |
| D.6 Holiday, Seasonal or Festival Marketing | ||
| Campaign Title | Brand Name | Agency Name |
| One Nation Billion Celebrations | Adani Digital Labs | |
| Sugarbox Ganesh Chaturthi - | Margo Network | 4Phase Media |
| Sober Whopper | Burger King | FoxyMoron |
| Aashirvaad - Puri Rath Yatra Campaign | ITC | VMS Events |
| Future Generali India Life Insurance Diwali Campaign | Future Generali India Life Insurance | |
| Fem - Boss Bride | Dabur Fem | FoxyMoron |
| Swiggy Bhog Elo Ghorey | Swiggy | Havas Media - Content |
| Flipkart Ads x Peter England | Peter England | Flipkart |
| Magical Diwali Season 5 Campaign by TVS Credit | TVS Credit Services | |
| ZEE Talkies chi Wari Pandharichya Dari | ZEEL | ZEE Talkies |
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