9th edition

WINNERS 2022

A. STAGES OF BRAND BUILDING
A.1 Category Creation
Campaign Title Brand Name Agency Name Metal
Leading Category Expansion by Hero Lectro Hero Lectro E-cycles  
Hey Alexa with Social Media Star with Janice Amazon India Interactive Avenues - A Reprise Network Company
Different Strokes for Different folks Philips India Omnicom Media Group
OH MY DOG - (FG DOG HEALTH COVER) Future Generali India Insurance Company  
A.2 New Product Launch
Campaign Title Brand Name Agency Name Metal
#NoTensionInsurance Campaign PhonePe  
Party with Varun and the Gang OPPO India OML Entertainment
Britannia Biscafe - #CoffeeKaBetterHalf Britannia Industries Schbang Digital Solutions
News18 Jammu, Kashmir, Ladakh, Himachal Launch TV18 Broadcast News18 Network
Launching a Sustainable Laptop (Green PC) and Creating a Market segment Acer India  
OH MY DOG - (FG DOG HEALTH COVER) Future Generali India Insurance Company  
A.3 Brand Extension
Campaign Title Brand Name Agency Name Metal
Saridon Advance Launch - Saridon extends to a superior headache formulation for relief from headaches that cannot be hidden Saridon Advance CONSUMER HEALTH AT BAYER
Bharosa Kar Ke Dekho CarDekho  
OH MY DOG - (FG DOG HEALTH COVER) Future Generali India Insurance Company  
A.4 Brand Rejuvenation
Campaign Title Brand Name Agency Name Metal
5 Million Indians Enjoy the Zyada Life TVS Jupiter Dentsu Creative
Milk Bikis Atta Britannia Industries  
Britannia Good Day - Kayi Smiles Nayi Smiles Britannia Industries  
FUEL EFFICIENCY CAMPAIGN MARUTI SUZUKI Hakuhodo Sync & AdGlobal 360
A.5 Transformational Growth
Campaign Title Brand Name Agency Name Metal
Gift Smart Gift Mia Mia by Tanishq Titan Company
Housing.com: Parr...se Perfect Housing.com  
JioFiber Reliance Jio
#FabulousEveryday Enamor Modenik Lifestyle
Relaunching Canesten Antifungal Dusting Powder in India Canesten Bayer Consumer Health
A.6 Customer Relationship Marketing
Campaign Title Brand Name Agency Name Metal
Super Customer Week Max Life Insurance Company  
Chhath Puja – Sanitization Drive Zee Anmol, Zee Entertainment Enterprises  
A.7 Customer Experience
Campaign Title Brand Name Agency Name Metal
Aashirvaad - Puri Rath Yatra Campaign ITC VMS Events
Best Virtual Sales Avatar for Enterprises Maruti Suzuki India DaveAI
#BreakfastWithApple Croma SoCheers
Aashirvaad Atta-"Eta Amar Maa" ITC Aashirvaad Atta Mindshaft Media
Premium Experience Hub Mahindra & Mahindra Hansa Cequity
A.8 Use of Consumer Insight
Campaign Title Brand Name Agency Name Metal
Britannia Treat Croissant Launch Britannia Industries  
THIS PUJO, YOU ARE THE CELEBRATION Pantaloons - Aditya Birla Fashion Retail Ogilvy
Bridgestone Sturdo launch campaign. Bridgestone India Leo Burnett
MECHANIC TO SUPER MECHANIC Castrol Mindshare
Different Strokes for Different folks Philips India Omnicom Media Group
Gift Smart Gift Mia Mia by Tanishq Titan Company
A.9 Use of Analytics/ Big Data/AI
Campaign Title Brand Name Agency Name Metal
Nudge AI DBS Bank Omnicom Media Group
The Greatest Hack Burger King FoxyMoron
Bigg Boss OTT Boss Meter Voot Select, Viacom18 Digital Ventures
A.10 Long Term Marketing Strategy (3 Years or More)
Campaign Title Brand Name Agency Name Metal
Discovery School Super League (DSSL) Discovery Communications India  
Horlicks Swasthya Abhiyan Hindustan Unilever Impact Communications
Where The Heart Is Season 5 Asian Paints Madison Media
Britannia Marie Gold My StartUp Contest Season 3 Britannia Industries
A.11 Best Pivot Initiative
Campaign Title Brand Name Agency Name Metal
THE JUDGMENTAL CAT Pantaloons - Aditya Birla Fashion Retail Ogilvy
#MoveUpWhenYouMoveOn HSBC Contract Advertising
Hindustan Refresh Hindustan  
Pay As You Go Policybazaar.com  
Shreshtha Pradhan Asian Paints Madison Media
A. 12 Brand Purpose
Campaign Title Brand Name Agency Name Metal
HSBC Go Green Cyclothon HSBC India Dialogue Factory GroupM
Happydent - Make a Dent   Schbang
#NotJustAHomemaker Fortune Online Adani Digital Labs
Flipkart Ads x Sirona Sirona Hygiene Flipkart
A.13 Best Use of Segmentation
Campaign Title Brand Name Agency Name Metal
TANISHQ DATA-DRIVEN MARKETING Titan Company Interactive Avenues - A Reprise Network Company
Ichcha Kalash ABP Majha Mindwave Media
Puzzle Of The Missing Customer Westside Hansa Cequity
Gift Smart Gift Mia Mia by Tanishq Titan Company
B. COMMUNICATION
B1 Best Use of TV
Campaign Title Brand Name Agency Name Metal
Lenskart Brand Integration   Starcom India
Life Ka U-Turn Policybazaar.com  
Hyundai X MTV - What's Your Venue   Havas Media - Content
Alpenliebe Juzt Jelly Bakers' Studio Season 1 Perfetti Van Melle India - Alpenliebe Juzt Jelly Schbang Digital Solutions
#BoldlyBeautiful Campaign   Titan Company
B2. Best Use of Print
Campaign Title Brand Name Agency Name Metal
UGC that turned brand dismissers into brand advocates Tanishq (Titan) Madison Media
Count on Print Bennett, Coleman and Co.  
Swaran Ghar Masthead Integration Colors Viacom 18 Media
India Economic Conclave 2022 Times Network  
Desh Ka Kulhad TATA Tea Premium  
HT Codeathon   HT Media
B3. Best Use of Radio
Campaign Title Brand Name Agency Name Metal
Dance Deewane Juniors Radio Activity Colors Viacom 18 Media
Radio Pe Kabza TV18 Broadcast News18 Uttar Pradesh / Uttarakhand
B4. Best Use of OOH
Campaign Title Brand Name Agency Name Metal
Modern Love Story Amazon Prime Video India SoCheers
Chhath Puja – Sanitization Drive Zee Anmol, Zee Entertainment Enterprises  
Harphoul Mohini OOH Campaign Colors Viacom 18 Media
The Laughing Cow Cheese makes a big splash on OOH   Havas Worldwide
B5. Best Use of Experiential Marketing
Campaign Title Brand Name Agency Name Metal
TVS Sport - Mileage Utsav TVS Motor Company  
Aashirvaad - Puri Rath Yatra Campaign ITC VMS Events
Syngenta Drone Yatra Syngenta India  
Manifesting a stylish India Marico Madison Media
Decode Chris Pratt's Terminal List - 360 Experience Amazon Prime Video Interactive Avenues - A Reprise Network Company
B6. Best Use of Digital Marketing/ Social Media
Campaign Title Brand Name Agency Name Metal
#DadMySuperstar Kotak Mahindra Bank TONIC MEDIA DIGITAL
Jump for Health campaign Aditya Birla Health Insurance  
Humble Politician Nograj Social Media Marketing Campaign Voot Select, Viacom18 Digital Ventures
Mood Ting Tong Move Challenge Center Fruit India Schbang Digital Solutions
OH MY DOG - (FG DOG HEALTH COVER) Future Generali India Insurance Company  
Amazing Kreations Kellogg's India Foxymoron Digital Marketing Agency
B7. Best Use of Omni Channel Marketing
Campaign Title Brand Name Agency Name Metal
Desh Ka Kulhad TATA Tea Premium
Diageo-McDowell’s Yeh No1 Yaari Hai   Omnicom Media Group
Humble Politician Nograj Integrated Marketing Campaign Voot Select, Viacom18 Digital Ventures
Hyundai X MTV - What's Your Venue   Havas Media - Content
Tanishq leverages omnichannel marketing to improve ROAS Titan Company  Interactive Avenues - A Reprise Network Company
B8. Best Use of Integrated Marketing Campaign
Campaign Title Brand Name Agency Name Metal
Jeetega Bhai Jeetega, Swadeshi Hi Jeetega! National Payments Corporation Of India EssenceMediacom
Yeh Mera Idea Tha Cashfree Payments Cog Culture
Bigg Boss OTT Integrated Marketing Campaign Voot, Viacom18 Digital Ventures
5 Years of Life - Sony BBC Earth Sony Pictures Network
Tata Tea Jaago Re Tata Consumer Products  
B9 .Best Use of Content Marketing
Campaign Title Brand Name Agency Name Metal
Bajaj Allianz Life Superstar After Retirement Bajaj Allianz Life Insurance  
Lenskart: Koffee With Karan   Starcom
KamaSutra x Bobble Sticker + NFT   Raymond Consumer Care
Asian Paints-Josh #BudgetBhiShaukBhi   Verse Innovation
Mortein #KhoonMatChoosLouie Campaign   Reckitt
Sugarfree home-maker community campaign   Group M, Wavemaker
B.10 Best Use of Technology
Campaign Title Brand Name Agency Name Metal
Flipkart Ads x Happilo Happilo Flipkart
The Learning Room CustomTechnologies Design Lab  
Virtual Makeup at Consumer's Fingertips with Augmented Reality Maybelline India (L'Oreal India) Wavemaker
#MyGanpatiMoment Dabur Meswak Tonic Worldwide
Rivaahverse Tanishq, Titan Company Adfactors PR
Building relevance with Personalized Communication Nestle Zenith Media
B.11 Best Use of Search Marketing
Campaign Title Brand Name Agency Name Metal
Infidigit x Spinny SEO with Infidigit helped Spinny Increase the Daily Avg. Non-Brand Clicks By 506% Spinny Infidigit
Titan Smart Watches: New Product & Category Launch  Titan Company Interactive Avenues - A Reprise Network Company
Fuelling Nissan's business at dealership level Nissan Motor Corporation SingleInterface
Growth Marketing for Bank of Baroda’s Car Loan Bank of Baroda Puretech Digital
Flipkart Ads x adidas adidas Flipkart
Search Performance for Vivanta by Creativeland Asia Vivanta Creativeland Asia
Best Use of Native Advertising
Acer
B12. Best Use of PR
Campaign Title Brand Name Agency Name Metal
Diageo -McDowell’s Yeh No1 Yaari Hai   Omnicom Media Group
Baal Shiv &TV- Zee Entertainment ZEE ENTERTAINMENT ENTERPRISES
Rocket Boys Sony LIV x Avian WE  
PEPSI SAYS, BELLA CIAO" TO MONEY HEIST Pepsi PepsiCo India & Edelman India
Diageo - Johnnie Walker's #RevibeTheNight   Omnicom Media Group
B13. Best Use of Influencers
Campaign Title Brand Name Agency Name Metal
More Than Pretty Mango India Myntra - Mango
PB Paap vs Ghor Paap Policybazaar Insurance Brokers  
Dabur RED Pongal   Greenroom
S Cross Influencer Campaign Refined living NEXA (Maruti Suzuki) Hakuhodo Sync & AdGlobal 360
#SearchForChange Google India Toaster India
B.14 Best Use of Sponsorship and Partnership
Campaign Title Brand Name Agency Name Metal
Lotus & Big Boss: Incredible Synergy   Alliance Advertising & Marketing
Lenskart: Koffee With Karan   Starcom
Prime On Your Plate Amazon Prime Video Interactive Avenues - A Reprise Network Company
Flipkart Ads x Puma (Fitness Theme) PUMA Sports India Flipkart
B.15 Best Use of Sports or eSports Marketing
Campaign Title Brand Name Agency Name Metal
Taigun - Impact with IPL Partnership Volkswagen Omnicom media group
Rajasthan Royals – RReels with a twist Rajasthan Royals Interactive Avenues - A Reprise Network Company
#MakePlayWithFlavors Delhi Capitals Sportz Interactive
Happilo X Rajasthan Royals   ITW Catalyst
UNITED IN SPORTS Fest   Myntra Brand Solutions
B.16 Marketing on a Small Budget
Campaign Title Brand Name Agency Name Metal
Bingo Mad Angle Holi AR Filter ITC Bingo! Mad Angles x ITC Sixth Sense
Welspun Group's Independence Day Video Welspun Group  
A DEEPFAKE VIDEO TO UNCOVER FAKE NEWS WION Grapes
Rajasthan Royals - RReels with a twist  Rajasthan Royals Interactive Avenues - A Reprise Network Company
#NotJustAHomemaker Fortune Online Adani Digital Labs
C. DESIGN
C.1 Brand Identity/Packaging
Campaign Title Brand Name Agency Name Metal
Zydus Lifesciences Ltd Corporate Identity   Conran Design Group
Menstrual care for all Lemme Be Miraigirls
Britannia Treat Croissant Launch Britannia Industries
Center Fruit Launches Tennis Ball Shape Gum   Schbang Digital Solutions
C.2 Physical Space
Campaign Title Brand Name Agency Name Metal
Tanishq ‘Chozha’ - First-of-its-kind highly immersive and personalized 3D experience Zone.   Laqshya Media
Radheshyam World Television Premiere Zee Telugu  
Jio-bp Mobility Station (New Design)   Reliance BP Mobility
Tanishq Celebrates Pudhumai Penn - UGC that turned brand dismissers into brand advocates. Titan Company Tanishq
D MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT
D.1 Not for Profit Sector/CSR
Campaign Title Brand Name Agency Name Metal
#IndiaRahegaFit Adani Foundation Adani Digital Labs
Roof To Dream JSW Steel  
Making of Ice Stupa - Ladakh Astral Foundation  
Nestlé a+ Cartons to Classroom Nestlé India  
D.2 B2B Sector
Campaign Title Brand Name Agency Name Metal
Moglix - A Brand with a Purpose Moglix  
Uplift DBS Bank India  
JSW Steel - Always Around JSW Steel  
MECHANIC TO SUPER MECHANIC Castrol Mindshare
MEESHO SELLER EXPRESS MEESHO Zeeco Brand Experiences
ReadyForNext Vi Business  
D.3 Healthcare & Pharmaceutical
Campaign Title Brand Name Agency Name Metal
Cofsils use of Temperature API Cipla Health Madison Media
Bye Bye Dark Patches Campaign Fixderma India  
The wish of a (K)nightingale – way thro’ Digital Media Apollo Proton Cancer Centre  
Dekho Magar Pyar Se Bausch + Lomb Kinnect
BE THE CHANGE FOR TB JOHNSON & JOHNSON  
D.4 Age-Targeted Marketing
Campaign Title Brand Name Agency Name Metal
Perfetti Van Melle India - Alpenliebe Juzt Jelly Bakers' Studio Season 1   Schbang Digital Solutions
Amazon - The Pride Tape Amazon India Interactive Avenues - A Reprise Network Company
Jeevansathi Influencer Campaign   Disney+ Hotstar
Flavours of Love KamaSutra Condoms Bobble AI
Dabur Red Se Ready   DentsuX
D.5 Local, Regional or Market Specific Marketing
Campaign Title Brand Name Agency Name Metal
MECHANIC TO SUPER MECHANIC Castrol Mindshare
Baal Shiv &TV- Zee Entertainment ZEE ENTERTAINMENT ENTERPRISES
Ludo Empire Region & Market Specific Targeting   Neil Patel digital India
Tata Tea Premium - Kadak Odisha Tata Consumer Products  
D.6 Holiday, Seasonal or Festival Marketing
Campaign Title Brand Name Agency Name Metal
Swiggy Bhog Elo Ghorey Swiggy Havas Media - Content
Flipkart Ads x Peter England Peter England Flipkart
Magical Diwali Season 5 Campaign by TVS Credit TVS Credit Services  
ZEE Talkies chi Wari Pandharichya Dari ZEEL ZEE Talkies
Aashirvaad - Puri Rath Yatra Campaign ITC VMS Events
EXCELLENCE AWARDS
Marketing Team of the Year
Titan Company
Lifetime Achievement Award
Bharat Puri, Managing Director, Pidilite Industries