Case studies 2023

D.2 B2B Sector

Categories Name : MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT

Sub-Category : B2B Sector

Entry Name (Campaign) : Rise to SERPremacy - Increased Leads by 22X through Strategic SEO


Results

Our strategic execution hinged on key pillars, designed to leverage SEO for optimal outcomes: Wireframe Creation: To navigate challenges and streamline strategies, we crafted a visual website wireframe that acted as a blueprint. Focusing on prioritizing user experience, this step established a foundation for a seamless user journey.
Technical & Backlink Audit: We conducted an exhaustive website audit, spotlighting the significance of technical soundness and quality backlinks. By underscoring how these factors yield a search-engine-friendly user experience and a stronger foundation, we fortified the site's core. Keyword Research & Content Gap Analysis: Our efforts pivoted on insightful industry research, targeting a laser focus on our desired audience. We masterfully curated an arsenal of relevant keywords, mapping them to URLs.
SEO tags underwent a transformation, with updated meta tags catering to user intent, and SEO-friendly header tags. AI Integration: We harnessed the power of AI to augment our SEO workflow. In a fiercely competitive landscape, AI became our ally, ensuring time efficiency and a proactive stance in staying ahead. These in-depth executions resulted in a suite of remarkable accomplishments: An astounding 91.67% reduction in Cost Per Lead, reflecting unparalleled efficiency. An exponential surge of 2200% in Business Leads through CLP, a testament to our strategy's resonance.
A staggering growth of 1250.00% in non-brand keywords achieving top 2 positions, magnifying our visibility. A remarkable 909.09% growth in non-brand keywords securing top 5 positions, bolstering our presence.
A substantial 491.30% rise in non-brand keywords positioning within the top 10, consolidating our impact. The results highlighted the campaign's positive upward trajectory. Our strategic coordination of wireframes, audits, keyword optimization, and AI integration solidified a robust SEO presence, advancing Flipkart Seller Hub to enhanced levels of engagement and effectiveness. This achievement serves as a reflection of the harmonious integration of thoughtful strategy and precise execution.