Categories Name : COMMUNICATION

Sub-Category : Best Use of Experiential Marketing

Entry Name (Campaign) : Hyundai IONIQ 5 – Electrifying Gateway of India using V2L feature for booking open announcement event

Results

Execution: A first in the industry initiative where a 5 mins long light & projection mapping show , using the high intensity laser projectors was partially powered by the Hyundai IONIQ 5 through its Vehicle to load feature. Thus, the product was not only the showstopper but also the show runner, making an Iconic statement. With months of planning and technical checks, the Hyundai IONIQ 5 stood undeterred and surpassed the test of powering up high intensity laser projectors to project larger than life content for a live audience using its Vehicle to Load feature. This paved our way to creating a never seen before experiential event at the Gateway of India, wowing the National Media and mesmerizing the audience that flocked around the arena. We leveraged Hyundai’s India connect story to create a narrative that would leave a lasting impact and at the same time establish IONIQ5 as the most advanced EV in the country. For this purpose, the story covered the three pillars: Brand Philosophy, IONIQ5 features & the accolades won by IONIQ5. The narration ended with the announcement of the Hyundai IONIQ 5’s arrival and open for booking for the Indian audience. RESULTS: A Total show duration of 10 mins , projection content of 5 mins, 53 Media houses - and no eyes battered. The concept and the content intrigued the media leading to real time posts and response across social media- Potential Reach: 686 million Editorial mentions: 57 clips Social reach: 119 million Social volume: 127 posts