Categories Name : COMMUNICATION

Sub-Category : Best Use of PR

Entry Name (Campaign) : Bisleri Greener Promise

Results

• Leveraged PR to safeguard corporate reputation amid plastic scrutiny, maintaining our brand image and fostering positive sentiment by educating consumers about PET plastic's sustainability compared to single-use plastics, while also promoting our sustainability initiatives and reshaping conversations on responsible plastic usage and water conservation.
• PR significantly amplified Bisleri's initiatives by actively engaging in communication and advocacy. This consistent dissemination of engaging content and thought leadership on sustainability resulted in an impressive 95% positive sentiment across 1000+ media stories.
• By strategically crafting narratives and collaborating with diverse media platforms, Bisleri, was portrayed as an industry leader that went beyond compliance. Moreover, we effectively introduced our first FY 2021-22 sustainability report in collaboration with TERI, inaugurated in the presence of the Prime Minister at the ET Global Business Summit, with strategically placed QR codes that resulted in over 500 report downloads.
• Forged public-private partnerships with NGOs and engaged in industry events, inviting CEO Angelo George to deliver keynote speeches at prestigious events like Raisina Dialogue 2023, ET Global Business Summit, ET ESG, and many others.
• Additionally, through the campaign we educated consumers and stakeholders about PET's recyclability, altering the narrative and promoting the use of recyclable plastics. This shift in perception was crucial in promoting responsible plastic waste management.
• Furthermore, PR amplified the results and impact of Bisleri's initiatives. The 8 million views garnered by the "Bisleri Greener Promise" digital video within five days of launch, showcasing the effectiveness of disseminating impactful messages.
• Highlighted the success stories of "Bottles for Change," engaging over 600,000 people across 7 cities through workshops and collection drives conducted at more than 3500 housing societies, 680 educational institutions, 790 corporates, and 600 hotels and restaurants across 13 Municipal corporations.
• Project Nayi Umeed, initiated in 2001, restored over 200 check