Categories Name : MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT

Sub-Category : Holiday, Seasonal or Festival Marketing

Entry Name (Campaign) : Maa Ka Ehsaas

Results

Catch Food's #MaaKaEhsaas campaign, aligned with the brand's new emotional positioning, strategically leveraged Mother's Day as a poignant platform to connect with consumers. By tapping into the emotional significance of mom-made food, the campaign aimed to create a powerful bond with the audience. Executed through a combination of high-impact media activities and a robust social media presence, the initiative not only drove organic engagement but also facilitated e-commerce interactions. The results speak volumes: #MaaKaEhsaas garnered 4.27 Cr impressions, reaching 1.68 Cr target audience members. The accompanying 3.5-minute video amassed 2 Cr views and 2.9 Lakh clicks in just 5 days. Notably, 46% of the 1.2 Cr reached users viewed the video in its entirety. Google recognized the campaign as a top-performing long-format emotional content piece globally, further validating its success. Beyond metrics, #MaaKaEhsaas achieved a remarkable 92% audience recall and connection within 6 months, emphasizing the enduring impact of the emotional connection forged. This entry seeks recognition for Catch Food's exceptional ability to blend emotional resonance, strategic positioning, and innovative execution to create a lasting impact on consumers.