Categories Name : COMMUNICATION

Sub-Category : Marketing on a Small Budget

Entry Name (Campaign) : #YouDontWantToMissTheBus

Results

The journey started from Gateway of India to all the way Bandra, onboarding multiple influencers and people across age group at various stops The campaign went viral with 2nd most used hashtag on Twitter for almost 2 consequent days and highest trending hashtag on Instagram Special coverage by Social Samosa and Mad over marketing. Press Coverage of worth 75 lacs; with minimal amount spent on the activity