Categories Name : MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT

Sub-Category : Not for Profit Sector/CSR

Entry Name (Campaign) :Have Ramo Garba Bedhadak

Results

The execution of the "Have Ramo garba Bedhadak" initiative was meticulously planned and flawlessly executed. Divya Bhaskar announced to donate 1100 Chaniya Cholis from its side and asked people to donate more. The collection centres for donations were set up across Divya Bhaskar's offices, attracting support from diverse sectors, including corporate entities, NGOs, and compassionate individuals.

This widespread participation underscored the community's enthusiasm for the cause. With the assistance of the Bhramha Samaj Seva Trust in stitching them and the coordination efforts of Yuva Unstoppable and Samvedna Trust, the distribution of 50,000 Chaniya Cholis was efficiently managed. The Chief Minister of Gujarat, Mr. Bhupendra Bhai Patel, inaugurated the program, lending his support to the noble cause. The impact of the initiative was profound. The smiles and joy on the faces of underprivileged girls, as they received their Chaniya Cholis, made the Navratri festival truly meaningful.

It not only empowered these girls but also reinforced the importance of giving back to the community during celebrations. To amplify the festive spirit, two powerful anthems, with lyrics by Sairam Dave, were sung by renowned Gujarati artists Aditya Gadhvi and Devang Patel. These anthems resonated with the community, adding an extra layer of excitement to Gujarat's vibrant Navratri celebrations. In summary, the "Have Ramo garba Bedhadak" initiative successfully achieved its objective of infusing Navratri with a sense of social responsibility.

It brought together diverse stakeholders, empowered underprivileged girls, and enriched the cultural fabric of Gujarat's Navratri celebrations. Divya Bhaskar's integration of its brand campaign with this initiative exemplified its commitment to driving positive socio-economic change in the region.