Categories Name : STAGES OF BRAND BUILDING

Sub-Category : Brand Extension

Entry Name (Campaign) : Kotak Meter - The World’s First Insurance With Cashback

Results

The Kotak Meter app saw 12 average logins to app per month with 7.9 Average bonus days per month, 36% users sharing their carbon footprint savings, and 37 mins average time being spent per month on the app. However, the greatest benefit to the brand was the ability to cross sell other policies to the Meter customer with 7% users buying other policies from the app.