Categories Name : STAGES OF BRAND BUILDING

Sub-Category : Brand Rejuvenation

Entry Name (Campaign) : Kotak Meter - The World’s First Insurance With Cashback

Results

Nuvama revenue grew by 19% and PAT by 26% despite the transition. A similar wealth management company undergoing transition only grew by 12 percent. An established wealth management company during the same period had degrown in revenue by 10 percent & PAT by 19 percent. Through the brand track we conducted, we found almost 80% of respondents were aware of the brand through the campaign and are now considering the brand. 70+ mil people reached through the marketing and communication efforts. VTR @ 54.43% above Industry Avg @ 25-30% (Planned 25-30% : Del. 54.43%) Nuvama’s campaign Let’s Do It Right was a brand rejuvenation campaign which leveraged all channels of communications i.e. TV, Print & Digital. It successfully established our new brand identity, and our brand promise to 70+ million people in a unique manner garnering an exceptionally positive response from the audience. Our approach and study of our audiences ensured that we not only met but often exceeded our goals, delivering a substantial ROI for our brand. We combined creativity with a deep understanding of our audience achieving outstanding results and created a lasting impact in the market.