Categories Name : STAGES OF BRAND BUILDING

Sub-Category : Customer Relationship Marketing

Entry Name (Campaign) : Cloud Champions 11 - Season 3

Results

Cloud Champions 11 Season 3 executed a meticulously planned campaign that unfolded through various stages. The exclusive digital launch of the campaign via, email, LinkedIn, a microsite and messaging app garnered an overwhelming response, attracting over 800 registrations from partner organizations, across the country establishing it as one of the largest programs in the cloud partner space. B2B marketing in a channel where partners are multi crore businesses demands carefully constructed campaigns, with CC11, Partner online engagements and events served as pivotal moments for learning, enablement, and growth. They featured addresses by Microsoft leadership, comprehensive program briefings, and sessions led by a renowned business coach.
Regular online masterclasses focused on product knowledge and sales techniques, enhancing the capabilities of partner sales teams. Pipeline surge days, a full-day virtual engagement, combined sales pipeline improvements with interactive sessions, boosting partner morale and productivity. Extensive advertising via WOM, LinkedIn media, messaging apps and the microsite amplified partner participation and monthly leader boards fuelled competitive spirit. The campaign's impact was substantial. The success of the program is obvious in the fact that it achieved powerful YOY growth in business across participating partners.
Other highlights of success were Five successful partner events, thirty celebrated teams won the championship, and accelerated year-over-year growth for all participating partner businesses marked the program's success. Extensive advertising via media, press releases, radio jingles, and LinkedIn amplified partner recognition and credibility for the 30 winners. Partners are now equipped with better-trained sales teams and a lasting connection with Microsoft, experienced exponential growth.
The program gained significant recognition within Microsoft and internationally, setting new benchmarks for partner engagement and enablement. Partners at the highest level in their Orgs gave glowing feedback for the program which is a strong testament to the goals of engagement and relationship building.