Categories Name : STAGES OF BRAND BUILDING

Sub-Category : Use of Consumer Insight

Entry Name (Campaign) : Consumer Insights - Padamati Sandhya Ragam

Results

Through our immersive consumer visits, we delved into the profound narratives shared by women, unraveling tales of generational conflicts and their selfless prioritization of their children's well-being, often resulting in their departure from joint family setups. With these learning we were able to design Janaki’s character, rest of family members and the show plotline. The difference in the cousins who were brought up in different places and localities, how they influence each other and the cultural exchange that happens over the course of time.