The nominees will be judged on four broad parameters by the Jury. These are

• Influence: The ability to personally influence the development of Digital Marketing / Media in India, or to influence others in positions of authority
• Leadership: Skills and experience to be viewed as a leader in the development of Digital Marketing / Media
• Potential: To create a significant impact on Digital Marketing / Media over the next 12 months
• Achievements: Projects/Award-Winning Campaigns/Accomplishments that stand out