Impact Influencer Marketing's 40 Under 40 Awards

This Award honors the rising stars of Influencer Marketing, recognizing those who are making substantial contributions and generating impactful change in the field.

Each recipient of this award embodies innovation, creativity, and leadership in influencer marketing. Whether they are strategists pioneering new approaches, content creators crafting compelling narratives, or analysts driving data-driven insights, these individuals are making substantial contributions that are reshaping the way brands connect with audiences, by recognizing and honoring these trailblazers, the Impact40 awards inspire and motivate others in the influencer marketing community to push boundaries, foster innovation, and drive positive change for brands, influencers, and consumers alike.

Judging Criteria:

  • Innovation: Evaluation of the nominee's innovative approaches to influencer marketing, including creative campaign strategies, use of emerging platforms or technologies, and novel engagement tactics.
  • Impact: Assessment of the nominee's tangible impact on the influencer marketing landscape, such as measurable results achieved for clients or brands, audience reach and engagement, and contributions to industry best practices.
  • Leadership: Recognition of the nominee's leadership qualities within the influencer marketing community, including mentorship of peers, thought leadership through publications or speaking engagements, and advocacy for industry advancement.
  • Creativity: Consideration of the nominee's creativity in content creation, storytelling, and influencer collaborations, as well as their ability to develop unique and memorable campaigns that resonate with target audiences.
  • Industry Impact: Analysis of the nominee's broader impact on the influencer marketing industry, such as contributions to industry research, participation in industry events or associations, and efforts to promote diversity and inclusion.
  • Measurable Results: Review of the nominee's ability to achieve measurable results and deliver ROI for clients or brands, including metrics such as engagement rates, conversion rates, brand lift, and return on investment.

These criteria aim to recognize individuals who are not only achieving outstanding results in influencer marketing but also driving positive change, fostering innovation, and exemplifying leadership within the industry.