Baba Ramdev’sPatanjaliAyurveddisrupted the domination of established players in the Indian FMCG industry to script its phenomenal success story. It positioned itself as a brand which values the national interest at the top of its marketing pitch. Patanjali had a turnover of Rs 10,561 crore in financial year 2017, and it was the third largest TV advertiser in 2016. Towards becoming a global brand, Patanjali started a manufacturing unit in Nepal and also exported its products to China, the US, UK and Canada. Baba Ramdev is the face of Brand Patanjali and also its famous brand ambassador.
“The IMPACT Person of the Year Award brings me immense joy because it is like a vote of confidence from the biggest names in the Media, Marketing and Advertising industry.”