Time Session Speaker Topic
10.00 am -11:00 am   Registration for IPRCC 2018  
11:00 am – 11.15 am   Welcome Note  
11:15 – 11:30 am   Welcome Address Dr. Annurag Batra – Chairman & Editor in Chief – Exchange4media & BW
11:30 am - 11:40 am 10 minutes   Welcome Speech by  Minister
11.40 am – 11.50 am 10 Minutes Keynote Address John Bailey – Managing Director & Partner – Ketchum Singapore
11:50 am - 12:25 pm  35 minutes Panel Discussion Topic  -Innovation a key to achieve PR success. How AI is redefining the marketing and Communication industry. How to device a perfect strategy for brand management and manage crisis communication.
How Brand communication has evolved from mainstream traditional PR tactics to comprehensive communication approach, encompassing the art of storytelling through digital, social, traditional communication and marketing techniques. Is Machine learning is as efficient as human interface or PR still needs human intelligence in brand management.
How corporate contain and manages the crisis, especially when social media channels spread information like fire, how do brand contain information sensitivity situations and enhance consumer sentiments. How to make brand communication most friendly for the media and consumers. How to tackle fake news, trolling shaming which dents the brand imageWhat should be communication strategy for stakeholders to dovetail their decision making power and market sentiments.
Speakers :
Session Chair : Aman Dhall, Head of Corporate Communication, Policy Bazaar
John Bailey, Partner, Managing Director- Ketchum Singapore
Dilip Cherian, Consulting Partner, Perfect Relations
Jitendra Vashistha, Head- Corporate Communications, JSW Steel
Nikhil Dey, President – Genesis BM
Ashwani Singla, Founder Managing Partner, Astrum
12:25 pm - 01:00 pm 35 minutes Panel Discussion Topic : Blurring lines between communication and marketing strategy. How to draw the distinction between the two
Every business or corporate wants to identify their communication channel as building blocks for their marketing and communication strategy.  Marketing and communication works in parallel, however the lines are blurring considering the shift towards digital media communication from traditional media communication. In certain case marketing take precedence, in certain case PR take precedence.  How to define the blurring lines especially when marketing companies offer PR as part and parcel of their strategy and PR companies marketing as part of their services. Finding the right channel is a key.
Session Chair :  Nandini Chatterjee, Executive Director and Chief Communications Officer at PWC India 
Anamika Sirohi, Vice President & Head of Marketing Hindware
Archana Jain, Founder, PR Pundit
Shobha Vasudevan, Head - Corporate Communications and PR at Dell
Ms. Neelima Burra, Country Marketing Director, HP
Aditya Tandon, Marketing Head, News 18
01:00 pm - 02:00 pm Networking Lunch
02:00 pm - 02:30 pm 30 minutes Panel Discussion Topic : Media Penetration and Disruption, How to ensure authenticity and credibility of information.
Fake news spreads like fire, to know the credible source and ensure real time information is shared, how does media ensure no loose ends in their process. How media manage information download coming from all communication channels, filter the right content. How to get the right talent, when technology is taking precedence than traditional experience. What tools should media use for credible source of information as its custodians
Speakers :
Session Chair  – Charles Thomson, Actor, Anchor & Youtuber
Sunetra Choudhury, Political Editor, NDTV 24*7
Bhupendra Chaubey, Executive Editor, CNN News18
Nilanjana Bhaduri Jha, Chief Content Officer HT Digital Streams
02:30 pm - 03:00 pm 30 minutes Panel discussion Topic : Corporate leaders the custodians  of Brand Reputation Management
CEO. CMO are most important element in organization chain of command, they are the face for organization external or internal functioning. How brand reputation management is imperative in critical business growth. How to ensure that too much of media penetration and communication does not affect the privacyand how they handle proliferation of digital, social media invasion in their professional and personal setting.
Session Chair  – Madhavan Narayanan, Senior Editor, Writer, Mentor, Consultant
Samir Vora,  Chief Marketing Officer, Daily Hunt
Kartikeya Sharma, Founder and Promoter ITV Network
Raj Suri, Indian Australian Influencer. Brand Consultant
Sanjeev Handa, Vice President and Head of Corporate Communications, Maruti Suzuki
03:00 pm - 03:30 pm 30 minutes Panel Discussion Topic - Politics and Public, How flow of communication shapes the nation’s sentiments and the economy.
How Political parties device their communication strategy for keeping general public motivated, tackle other political and social issues at large concerning the nation. How communication strategy helps in the nation’s economy and governance.
Session Chair  – Dr. Annurag Batra – Chairman & Editor in chief – BW & exchange4media
Shazia Ilmi, Spokesperson, BJP
Ghanshyam Tiwari, National Spokesperson, SP
Muhammad Ali Khan,  Spokesperson, Congress
03:30 pm - 03:50 pm 20 minutes Networking TEA BREAK
03:50 pm - 04:20 pm 30 minutes Panel Discussion Topic - Women leaders are redefining the future and breaking the stereotype
More and more women achievers are lauded across the universe in various fields. Women are leading nations, running boards of corporation. Some of the finest women achievers have shaped the Industry with their strong intellect & acumen and broken many stereotypes. What keeps them motivated and what is their winning mantra.
Session Chair  – Raj Suri , Indian Australian Influencer. Brand Consultant
Shweta Rajpal Kohli, Director - Public Policy &Govt Affairs, Salesforce 
Swati Maliwal, Chairperson Delhi Commission for Women
Indu Sharma, Head Corporate Communications, RB
Paroma Roy Chowdhury, Vice President, Corp Comm & Public Affairs Soft Bank
Neha Mehrotra, National Head – PR Avian WE
4.20 pm – 4.40 pm 20 minutes Fireside chat RJ Khuraffati Nitin & Charles Thomson
4.40 pm – 5.10 pm 30 minutes Panel Discussion Topic : Developing Effective PR & Communication Skills in times of Digital Media, Integrated Communication, and Fragmented Audience Attention
Session Chair : PROF UJJWAL K CHOWDHURY, Media Dean – Pearl Academy
Manoj Sharma: Founder of PRGuru, former Director, Goldmine PR
Jaya Prasad: MD, Serviceplan India (subsidiary of Serviceplan Germany)
Karan Rajpal: Chief Digital Marketing - Dalmia Group
5.10 pm – 5.25pm  15 Minutes   Rohit Bansal, Group Head of Communications, Reliance Industries
When Silence Isn't Golden: Responding to Crises in Communication
05:25 pm - 05:55 pm 30 minutes Panel Discussion Topic : Corporate Social Responsibility and Nation building, how communication supports in building blocks, bridging the gap between social responsibility and corporate governance.
Brands are sensitive towards society and its development. How CSR amplifies Government Initiative and Corporate governance. As custodians of the brand the role of communication person is to ensure CSR falls in line with brands business interest and the messaging impacts the society.Media on the other hand is crusader in sensitizing public about the issues and how corporate and nodal agencies are addressing those issues through their initiative.
Session Chair – Ruhail Amin, Sr. Editor, Exchange4media Group
Sameer Bajaj, Director - Corporate Communications and External Affairs, Discovery India,
Ranjana Kumari,Director, Centre for Social Research
Nidhi Malik, Vice President- Communications & CSR, Home Credit
Xavier Prabhu, Founder & MD, PR HUB
PK Khurana, Chairman & MD, Quick Relations
Deepa Balasubramanian, Head of Corporate Affairs, Malaxmi Group CEO, The Sedibus
05:55 pm - 6:05 pm 10 mniutes Valedictory Address by Global Speaker Alan Vandermolen - President, International and WE+, WE Communications
06:05 pm – 06:45 pm 40 minutes Registration for Awards  
06:45  pm onwards     IPRCCA Awards followed by cocktail & Dinner