CATEGORIES

  • The Challenge (the context;impact on top line/ bottom line) - 20%
  • Clarity of Insights and Creativity (reference through research, data analysis and using the same relevantly engaging creative means) - 20%
  • Alignment between Goals, Strategy & Execution - 30%
  • Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioral change, help in sales, achievement of stated goal etc.) - 30%
    •
101. Issues Management or Crisis Management

To recognize for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.

102. Public Affairs

To recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics including media and online relations.

103. Most innovative use of Social & Digital Media

To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on Twitter, facebook, MY Space, Youtube etc.

104. Integrated Campaign

To recognize campaigns in which Public Relations played a pivotal role and motivator alongside other disciplines such as advertising, promotions, digital, social media, consumer engagement etc. atleast 3 of such disciplines or channels should have been used.

105 A. Continuous Campaign Metro Only

A campaign which is running from last (3yrs).

105 B. Continuous Campaign (One Metal to be won) Beyond Metro

A campaign which is running from last (3yrs).

  • The Challenge (the context;impact on top line/ bottom line) - 20%
  • Clarity of Insights and Creativity (reference through research, data analysis and using the same relevantly engaging creative means) - 20%
  • Alignment between Goals, Strategy & Execution - 30%
  • Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioral change, help in sales, achievement of stated goal etc.) - 30%
    •
201. Entertainment, education, sports and lifestyle sector

This category is open to specialist campaigns including Education, fashion, sports, f&b, arts, music PR recognizing the huge growth in this area of PR

202. Healthcare \ Healthcare Providers

To recognize the work or one-off projects undertaken by or on behalf of Healthcare\ Healthcare Providers such as pharmaceutical company, hospitals, insurance companies, health related providers

203. Financial Services Sector

To recognize the most effective ongoing business or consumer campaign or one-off project undertaken by or on behalf of company operating in the financial services.(banking, mortgages, insurance, life insurance etc).

204. Technology

To recognize the most effective ongoing business or consumer campaign or on-off project taken by or on behalf of a company operating specifically in technology sector (eg. Telecom, computers, dotcom)

205 A. Best use of PR by a Brand Metro Only

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

205 B. Best use of PR by a Brand (One Metal to be won) Beyond Metro

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

206. Best Celebrity PR or PR used for individual image perception
  • The Challenge (the context;impact on top line/ bottom line) - 20%
  • Clarity of Insights and Creativity (reference through research, data analysis and using the same relevantly engaging creative means) - 20%
  • Alignment between Goals, Strategy & Execution - 30%
  • Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioral change, help in sales, achievement of stated goal etc.) - 30%
    •
301. Public Sector

To recognize the most effective campaign or communications programme carried out by government departments, local authorities, and public sector agencies and bodies.

302 A. CSR & Not-for-profit Metro Only

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

302 B. CSR & Not-for-profit (One Metal to be won) Beyond Metro

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

303. Internal Communications

To recognize how an ongoing strategic communication or a significant project have engaged internal stakeholders such as managers, employees and trade unions

304. Best use of PR by a corporate

To recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization which can include both B2b and B2C

401.Young Consultancy of the Year

To recognize the work done by the PR Consultancy. The Consultancy should not be in existence for more than 24 months as on 31st August 2018.

  • Body of work
  • PR Innovation
  • Shining Moments
    •
402. Specialist Consultancy of the Year

To recognize the work done by the PR Consultancy and the specialist division, whose business is concentrated on a specific sector whether an industry sector, a market segment or a PR discipline.

  • Key Projects Handled (from 1st September 2017 - 31st August 2018)
  • Growth in last one year ( from 1st September 2017 - 31st August 2018)
  • Shining moments
    •
403. In-House Team of the Year

Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.

  • Body of work
  • Growth in last one year (from 1st September 2017 - 31st August 2018)
  • Client acquisition
  • Talent acquisition/ Talent retention by the firm/ Employees feedback
  • Shining moments
    •
404. A. Rising PR Consultancy of the year

An organization whose annual turnover is below INR 8 Cr.

404. B. Mid-Sized PR Consultancy of the year

An organization whose annual turnover is between INR 8 Cr to 25 Cr.

404. C. Large PR Consultancy of the year

An organization whose annual turnover is above INR 25 Cr.

  • Body of work in the specific sector of specialization
  • Growth in last one year (from 1st September 2017 - 31st August 2018)
  • Client acquisition (new clients onboard in the specialist sector 1st September 2017 - 31st August 2018)
  • Shining moments
    •
501. Young PR Professional of the Year

To recognize PR professionals in a consultancy and in-house team who are under the age of 30 years. Nominations sent by self or employers, which showcase the outstanding performance and shown immense growth in last one year.

  • Achievement & Accomplishment within last year
  • Talent acquisition/ Talent retention by the firm/ Management feedback
  • Shining moments
  • Peer evaluation
    •
502. PR Professional of the Year

To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole.

  • Client acquisition/ a minimum of twenty (20) Clients
  • Talent acquisition/ Talent retention by the firm/ Employees feedback
  • Multi- Locational activities
  • Shining moments
  • Peer evaluation
    •
503. Life time Achievement Award (Nominations only)

This award is established to honor the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.

For more information, please feel free to contact:

Ravneet Kaur : +91 8860316328 | ravneet.kaur@exchange4media.com
Aditya Muvvala : +91 88008 21584 | aditya.muvvala@exchange4media.com
Priyanka Bhadouria : +91 9312634276 | priyanka.bhadouria@exchange4media.com

ts
402. Specialist Consultancy of the Year

To recognize the work done by the PR Consultancy and the specialist division, whose business is concentrated on a specific sector whether an industry sector, a market segment or a PR discipline.

403. In-House Team of the Year

Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.

404. A. PR Consultancy of the Year- Emerging (INR 10 Cr and below)
404. B. PR Consultancy of the Year - Mid Size (INR 10 Cr - 20 Cr)
404. C. PR Consultancy of the Year – Large (INR 20 – 50 Cr)
404. D PR Consultancy of the year – Giant (INR 50 Cr and above)
  • Body of work in the specific sector of specialization
  • Growth in last one year (from 1st September 2017 - 31st August 2018)
  • Client acquisition (new clients onboard in the specialist sector 1st September 2017 - 31st August 2018)
  • Shining moments
    •
501. Young PR Professional of the Year

To recognize PR professionals in a consultancy and in-house team who are under the age of 30 years. Nominations sent by self or employers, which showcase the outstanding performance and shown immense growth in last one year.

  • Achievement & Accomplishment within last year
  • Talent acquisition/ Talent retention by the firm/ Management feedback
  • Shining moments
  • Peer evaluation
    •
502. PR Professional of the Year

To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole.

  • Client acquisition/ a minimum of twenty (20) Clients
  • Talent acquisition/ Talent retention by the firm/ Employees feedback
  • Multi- Locational activities
  • Shining moments
  • Peer evaluation
    •
503. Life time Achievement Award (Nominations only)

This award is established to honor the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.

For more information, please feel free to contact:

Ravneet Kaur : +91 8860316328 | ravneet.kaur@exchange4media.com
Aditya Muvvala : +91 88008 21584 | aditya.muvvala@exchange4media.com
Priyanka Bhadouria : +91 9312634276 | priyanka.bhadouria@exchange4media.com