The Challenge/Concept (the context; impact on top line/ bottom line) - 25%
Clarity of Insights and Creativity/Innovation (reference through research, data analysis and using the same relevantly engaging creative means) - 25%
Alignment between Goals, Strategy & Execution - 20%
Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioral change, help in sales, achievement of stated goal etc.) - 30%
Body of work
PR Innovation
Shining Moments
Body of work in the specific sector of specialization
Growth in last one year (from 1st September 2017 - 31st August 2018)
Client acquisition (new clients onboard in the specialist sector 1st September 2017 - 31stAugust 2018)
Shining moments
Key Projects Handled (from 1st September 2017 - 31st August 2018)
Growth in last one year ( from 1st September 2017 - 31st August 2018)
Shining moments
Achievement & Accomplishment within last year
Talent acquisition/ Talent retention by the firm/ Management feedback
Shining moments
Peer evaluation
Client acquisition/ a minimum of twenty (20) Clients
Talent acquisition/ Talent retention by the firm/ Employees feedback
Multi- Locational activities
Shining moments
Peer evaluation
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