CRITERIA

  • The Challenge/Concept (the context; impact on top line/ bottom line) - 25%
  • Clarity of Insights and Creativity/Innovation (reference through research, data analysis and using the same relevantly engaging creative means) - 25%
  • Alignment between Goals, Strategy & Execution - 20%
  • Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioral change, help in sales, achievement of stated goal etc.) - 30%
  • Body of work
  • PR Innovation
  • Shining Moments
  • Body of work in the specific sector of specialization
  • Growth in last one year (from 1st September 2017 - 31st August 2018)
  • Client acquisition (new clients onboard in the specialist sector 1st September 2017 - 31stAugust 2018)
  • Shining moments
  • Key Projects Handled (from 1st September 2017 - 31st August 2018)
  • Growth in last one year ( from 1st September 2017 - 31st August 2018)
  • Shining moments
  • Achievement & Accomplishment within last year
  • Talent acquisition/ Talent retention by the firm/ Management feedback
  • Shining moments
  • Peer evaluation
  • Client acquisition/ a minimum of twenty (20) Clients
  • Talent acquisition/ Talent retention by the firm/ Employees feedback
  • Multi- Locational activities
  • Shining moments
  • Peer evaluation
For more information, please feel free to contact:

Ravneet Kaur : +91 8860316328 | ravneet.kaur@exchange4media.com
Aditya Muvvala : +91 88008 21584 | aditya.muvvala@exchange4media.com
Priyanka Bhadouria : +91 9312634276 | priyanka.bhadouria@exchange4media.com