| Agenda - IPRCCC 2019 | |||
| December 20, 2019 (Friday) | |||
| TIME | SESSION | TOPIC | Speaker |
| 09.30 AM - 10.00 AM | Registration, Networking Coffee | ||
| 10:20 AM -10:35 AM | Opening Address | Dr. Annurag Batra, Chairman & Editor in Chief exchange4media & Bw Businessworld Media Pvt Ltd |
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| 10:40 AM - 11:00 AM | Key note Address | PR in the age of media 360 | Rajdeep Sardesai |
| 11:05 AM - 11:30 PM | Key note Address | Fundamental of communication . How technology and spectrum of digital media effects our communication strategy, especially when social media is the new medium of communication | Aditya Ghosh, CEO - India & South Asia, Oyo |
| 11:35 AM- 12:00 AM | Session | Communication and marketing are new bandwagon for a brand, how new age marketing and communication collectively defines the messaging, story telling and sentiments drives the brand |
Session Chair - Neeta Nair, Assistant Editor- Impact Rahul Mishra - Head of Marketing - Shemaroo Pawan Soni, Vice President & Head, Content & Communications - National Geographic India Jasrita Dhir - Head - Brand, Marketing & CSR at Fortis Healthcare |
| 12:05 PM- 12:20 PM | Stand alone | PR 2.0,2020 & beyond | Avinash Kaul, CEO Network18 and MD A+E Network, Network 18 |
| 12:25 PM- 12:55 PM | Session | How does Data and digital insights set the tone of any PR and Marketing campaign, how much of analytics is required in it. How digital media, Social Media and analytics evolved in these years, how Digital media can be more relevant in PR, real impact of digital media matrix | Session Chair - Ruhail Amin - Sr. Editor BW Businessworld & Executive Editor BW Applause Anuj Dayal,Head of Corporate Communications, DMRC RUCHITA MEHRA - Head - Communications, CSR & Digital, P&G Health - Confirmed Sujit Patil, Vice President and Head - Corporate Brand and Communications, Godrej Industries Aseem Sood, CEO, Impact Research and Measurement Pvt Ltd Tuhina Pandey - Head - Global Corporate Communications & Public, Tech Mahindra NITIN THAKUR - Director, Brand & Communication, Max |
| 01:00 PM- 01:25 PM | Session | Communication and Public Policy: how the new age communication strategy changes the course of policy making and public service. | Session Chair: - Aman Dhal, Head of Communications, Policy Bazaar Latika Taneja, Director, Public Policy, South Asia, Mastercard Rajiv Chhibber, Vice President - External Affairs, Sahajanand Medical Technology. Pvt. Ltd Rahul Sharma, Head of Public Affairs, Genesis Arun Arora, Director - Strategy and Communication, Mavyn Dilip Yadav - Founding Partner, First Partners |
| 01:20 PM - 02:30 PM | Lunch Break | ||
| 02:35 PM - 02:50 PM | Stand alone | Corporate Communications is Corporate Governance | DEBASIS RAY - Head Communication, Tata Trust |
| 02:55 PM - 03:20 PM | Session | Political Communication: How the internal and external communication is a critical function of parties, |
Session Chair - Dr. Annurag Batra - Chairman Editor in chief, exchange4media & Bw Businessworld Gaurav Bhatia, National Spokesperson, BJP Sharmistha Mukherjee - President Delhi Mahila, Congress Anand Narasimhan - Executive Editor, Network 18 Ghanshyam Tiwari - Samaj Wadi Party |
| 03:25 PM - 03:45 PM | Stand alone | The 3C's Comedy, Culture & Communication | SSUMIER S PASRICHA (Pammi Aunty) |
| 03:50 PM - 04:15 PM | Session | Role of communication: How to measure the impact especially when there are shits in communication strategy and objectives | H.E. ZIAUDDIN ADIL, Founder & CEO, Masthead PR Pranav Kumar , MD, Allision Partner Aman Abbas - Co-Founder, Commwiser |
| 04.20 PM – 04.30 PM | Report Launch | Screening - Report Launch | Nitin Mantri, Group CEO, AvianWE |
| 04.35 PM – 05.00 PM | Session | Visual Content: how visual content has changed the dynamics of communication, how PR agency shift focused. | Moderator - Vineet KKN 'Panchhi' Founder & Creative Director Word Of Mouth Media NAZEEB ARIF- Executive Vice President and Chief of Corporate Communications, ITC SUBRATO ROY - Vice President - Marketing & Corporate Social Responsibility, Hdfc Life Sonica Aron, Managing Partner, Marching sheep |
| 05:05 PM - 05:20 PM | Stand alone | How technology is reshaping the future of Communication? | Vivek Sharma - CMO, Pidilite |
| 05:25 PM - 05:45 PM | Key note Address | AI is future communication: How AI is helping communicators in identity based corporate communication through digital mapping, reaching the audience, manging the crisis and experience amplification | Ravinder Pal Singh - Chief Information & Innovation officer,Tata Singapore Airlines |
| 05:50 PM - 06:20 PM | Session | Social and digital insights: how generation next sets the tone of any PR and Marketing campaign, how social and digital approach sets the real impact on brands and its audience. How digital analytics and social insights influence the strategy | Session Chair - Akash Banerjee, Founder & Host, The DeshBhakt Shruti Khanna, Deputy Manager - Retail & Digital Marketing, Ford SURYASEN KUNDU, Digital Strategy and Planning lead, MSL RACHANA CHOWDHARY - Founder Director, MediaValueWorks |
| 06:20 PM - 06:30 PM | Panel Discussion | Vote of Thanks | |
| 06:30 PM - 07:00 PM | Registration for IPRCCA 2019 Awards | ||
| 07:00 PM Onwards | IPRCCA 2019 awards ceremony followed by Cocktail & Dinner | ||