To recognize for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.
To recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics is including media and online relations.
To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on Twitter, facebook, MY Space, YouTube etc.
To recognize campaigns in which Public Relations played a pivotal role and motivator alongside other disciplines such as advertising, promotions, digital, social media, consumer engagement etc. at least 3 of such disciplines or channels should have been used.
Entries in this category should focus on the overall digital communications efforts surrounding a product, service or event in the communications arena. Judges will look for PR strategies with a digital-first approach, leveraging online platforms and tools to elevate a message.
At the age of best expression, brands are now more focused on putting up an emotional connect to the consumer through their story telling. We are looking for that story telling which has engaged and created a mass buzz in a short span. The story could be monetized on creativity, platform chosen, story line, concept & ROI.
Recognizes success at identifying influencers for a particular campaign or ongoing initiativeand mobilizing them to connect positively with a brand or organization.
Entries in this category involves the consistent communications of information about a product, using channels, sources and programmes that deliver effective and timely messages to consumers should focus on the PR efforts surrounding the launch of a new product or service, in the consumer arena.
This award will be given for the most effective use of content. The objectives, strategy and method deployed should be clearly set out. Entry should include methods of how content was distributed, used to attract and retain audience and how the content is enhancing audience behavior. Judges will also be looking for the creativeness and innovativeness of the distribution along with specific evaluation discussing engagement and customer retention.
PR campaign that stood out in the crowded F&B and Hospitality sector.
This award recognizes a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the arts, Music or culture sectors, as well as those that promote an arts, Music or culture service, product or initiative in any sector.
A campaign which is running from last (3yrs).
A campaign which is running from last (3yrs).
This award will recognise successful campaigns covering motor vehicles, services, in-car entertainment, fuel, tyres, dealers, distributors etc., as well as campaigns covering all forms of transportation.
This category is open to specialist campaigns including Education, fashion, sports, f&b, arts, music PR recognizing the huge growth in this area of PR
The greatest communications campaigns or projects from the Education, sport and Science industry will be recognised in this category.
Sophisticated technological tools mean that events and experiential marketing can be more immersive than ever before. Whether offline or online, events and experiences are becoming more sophisticated, and appeal to diverse array of brands and industries. The most memorable will be highlighted in this category.
Judges will be looking at the role and contribution of PR / communications in the campaign strategies that contributed to the property and business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the property in the media, and show how ROI was measured and how the campaign and / or business goals were achieved or exceeded.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the travel, leisure or tourism sectors, as well as those that promote a travel, leisure or tourism service, product or initiative in any sector.
To recognize the work or one-off projects undertaken by or on behalf of Healthcare\ Healthcare Providers such as pharmaceutical company, hospitals, insurance companies, health related providers
To recognize the most effective ongoing business or consumer campaign or one-off project undertaken by or on behalf of company operating in the financial services.(banking, mortgages, insurance, life insurance etc).
To recognize the most effective ongoing business or consumer campaign or on-off project taken by or on behalf of a company operating specifically in technology sector (eg. Telecom, computers, dotcom)
To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.
To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.
To recognize the most effective campaign or communications programme carried out by government departments, local authorities, and public sector agencies and bodies.
To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.
To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.
To recognize how an ongoing strategic communication or a significant project have engaged internal stakeholders such as managers, employees and trade unions
To recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization which can include both B2b and B2C
To recognize the work done by the PR Consultancy. The Consultancy should not be in existence for more than 24 months as on 31st August 2019.
To recognize the work done by the PR Consultancy and the specialist division, whose business is concentrated on a specific sector whether an industry sector, a market segment or a PR discipline.
Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.
An organization whose annual turnover is below INR 8 Cr.
An organization whose annual turnover is between INR 8 Cr to 20 Cr.
An organization whose annual turnover is above INR 20 Cr. To 50 Cr.
An organization whose annual turnover is above INR 50 Cr.
A regional PR agency whose annual turnover is under 2 Cr..
This award seeks to uncover innovation in the arena of legal sector/Firms. The entry should either focus on a clearly defined project or initiative or provide details of a case study that exemplifies the team's innovative approach of PR and communications into legal Sector.
To recognize PR / Corporate Communications professional in a consultancy and in-house team who are under the age of 30 years. Nominations sent by self or employers, which showcase the outstanding performance and shown immense growth in last one year. (@ Rs 2000-/ per entry)
To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole(@ Rs 2000-/ per entry).
To recognize the outstanding and performance made by Corp Comm professional towards the corporate and the industry as a whole(@ Rs 2000-/ per entry).
This award is established to honor the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.
To recognize the achievements, case studies, best practices of Corporate Communications team in handling internal and external communication.
The Intensity of crisis and the action taken by the corporate communication to protect the organization business and stakeholder sentiments. The route taken to communicate with all the stakeholders, keep their interest and sentiments high at the time of crisis.The over all time frame of controlling the crisis.
Creative approach to address specific stakeholders of the Company. Total packaging of the event, target met and overall impact.
The best of use of internal communication, messaging, campaigns and discussion using various channels of communication. To ensure strict deadliness and effective communications for reaching out to the employees on a specific theme, impact and desired results