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The India PR & Corporate Communications Awards 2019

  • The Challenge (the context; impact on top line/ bottom line) - 20%
  • Clarity of Insights and Creativity (reference through research, data analysis and using the same relevantly engaging creative means) - 20%
  • Alignment between Goals, Strategy & Execution - 30%
  • Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioural change, help in sales, achievement of stated goal etc.) - 30%

101. Issues Management or Crisis Management

To recognize for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.

102. Public Affairs

To recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics is including media and online relations.

103. Most innovative use of Social Media

To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on Twitter, facebook, MY Space, YouTube etc.

104. Integrated Campaign

To recognize campaigns in which Public Relations played a pivotal role and motivator alongside other disciplines such as advertising, promotions, digital, social media, consumer engagement etc. at least 3 of such disciplines or channels should have been used.

105. Most Innovative use of Digital Media

Entries in this category should focus on the overall digital communications efforts surrounding a product, service or event in the communications arena. Judges will look for PR strategies with a digital-first approach, leveraging online platforms and tools to elevate a message.

106. Most Innovative story telling in PR in Digital Age

At the age of best expression, brands are now more focused on putting up an emotional connect to the consumer through their story telling. We are looking for that story telling which has engaged and created a mass buzz in a short span. The story could be monetized on creativity, platform chosen, story line, concept & ROI.

107. Influencer Impact: Social Media / PR Influencer

Recognizes success at identifying influencers for a particular campaign or ongoing initiativeand mobilizing them to connect positively with a brand or organization.

108. Launch & IPO (Initial Public Offering)

Entries in this category involves the consistent communications of information about a product, using channels, sources and programmes that deliver effective and timely messages to consumers should focus on the PR efforts surrounding the launch of a new product or service, in the consumer arena.

109. Most Innovative use of Content Marketing:

This award will be given for the most effective use of content. The objectives, strategy and method deployed should be clearly set out. Entry should include methods of how content was distributed, used to attract and retain audience and how the content is enhancing audience behavior. Judges will also be looking for the creativeness and innovativeness of the distribution along with specific evaluation discussing engagement and customer retention.

110. F&B and Hospitality

PR campaign that stood out in the crowded F&B and Hospitality sector.

111. Arts & Music

This award recognizes a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the arts, Music or culture sectors, as well as those that promote an arts, Music or culture service, product or initiative in any sector.

112 A. Continuous Campaign Metro Only

A campaign which is running from last (3yrs).

112 B. Continuous Campaign (One Metal to be won) Beyond Metro

A campaign which is running from last (3yrs).

201. Entertainment and lifestyle sector

This category is open to specialist campaigns including Education, fashion, sports, f&b, arts, music PR recognizing the huge growth in this area of PR

202. Education, Sports & Science

The greatest communications campaigns or projects from the Education, sport and Science industry will be recognised in this category.

203. Event & Experiential Marketing

Sophisticated technological tools mean that events and experiential marketing can be more immersive than ever before. Whether offline or online, events and experiences are becoming more sophisticated, and appeal to diverse array of brands and industries. The most memorable will be highlighted in this category.

204. Real State Sector

Judges will be looking at the role and contribution of PR / communications in the campaign strategies that contributed to the property and business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the property in the media, and show how ROI was measured and how the campaign and / or business goals were achieved or exceeded.

205. Travel & Tourism Sector

This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the travel, leisure or tourism sectors, as well as those that promote a travel, leisure or tourism service, product or initiative in any sector.

206. Healthcare/Healthcare Providers

To recognize the work or one-off projects undertaken by or on behalf of Healthcare\ Healthcare Providers such as pharmaceutical company, hospitals, insurance companies, health related providers

207. Financial Services Sector

To recognize the most effective ongoing business or consumer campaign or one-off project undertaken by or on behalf of company operating in the financial services.(banking, mortgages, insurance, life insurance etc).

208. Technology

To recognize the most effective ongoing business or consumer campaign or on-off project taken by or on behalf of a company operating specifically in technology sector (eg. Telecom, computers, dotcom)

209 A. Best use of PR by a Brand Metro Only

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

209 B. Best use of PR by a Brand (One Metal to be won) Beyond Metro

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

210. Best Celebrity PR or PR used for individual image perception

301. Public Sector

To recognize the most effective campaign or communications programme carried out by government departments, local authorities, and public sector agencies and bodies.

302 A. CSR & Not-for-profitMetro Only

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

302 B. CSR & Not-for-profit (One Metal to be won) Beyond Metro

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

303. Internal Communications

To recognize how an ongoing strategic communication or a significant project have engaged internal stakeholders such as managers, employees and trade unions

304. Best use of PR by a corporate

To recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization which can include both B2b and B2C

401.Young Consultancy of the Year

To recognize the work done by the PR Consultancy. The Consultancy should not be in existence for more than 24 months as on 31st August 2019.

402. Specialist Consultancy of the Year

To recognize the work done by the PR Consultancy and the specialist division, whose business is concentrated on a specific sector whether an industry sector, a market segment or a PR discipline.

403. In-House Team of the Year

Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.


404. A. Rising PR Consultancy of the year

An organization whose annual turnover is below INR 8 Cr.

404. B. Mid-Sized PR Consultancy of the year

An organization whose annual turnover is between INR 8 Cr to 20 Cr.

404. C. Large PR Consultancy of the year

An organization whose annual turnover is above INR 20 Cr. To 50 Cr.

404. D. Giant PR Consultancy of the year

An organization whose annual turnover is above INR 50 Cr.

405. Best regional PR Consultancy of the year

A regional PR agency whose annual turnover is under 2 Cr..

501. Young PR Professional of the Year

To recognize PR professionals in a consultancy and in-house team who are under the age of 30 years. Nominations sent by self or employers, which showcase the outstanding performance and shown immense growth in last one year. (@ Rs 2000-/ per entry)

502. PR Professional of the Year

To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole.

503.Corporate Communications Professional of the year:

To recognize the outstanding and performance made by Corp Comm professional towards the corporate and the industry as a whole.

504. Life time Achievement Award (Nominations only)

This award is established to honor the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.

701. Best PR agencies in SAARC nations

702. Best Digital Marketing agencies in SAARC nations

703. Best PR Campaign in SAARC nations

704. Best PR agencies in MENA (Middle East and North Africa region)