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shortlist 2019

The India PR & Corporate Communications Awards 2019
CAMPAIGN
101. Issues Management or Crisis Management
S. No Campaign name Agency name Brand name
1 Let there be light Adfactors PR AIAMA
2 Economic Development Board of Mauritius MSL Economic Development Board of Mauritius
3 PNB Back On Track Genesis BCW Punjab National Bank
4 STUDY UK ARCHETYPE AGENCY BRITISH COUNCIL INDIA
5 National Geographic : Story that Stays Isobar National Geographic
6 New Pricing Regime for DTH Genesis BCW Tata Sky
7 STAND AGAINST SCAMS Value360 Communications Shine.com
8 Adani Group Adani Enterprises Adani Group
9 PAVING INDIA’s WAY TO ELECTRIC VEHICLES VIA HIMALAYA with Okinawa Value 360 Communications Okinawa
10 Amid price capping discourse pitching for quality SPAG ASIA AdvaMed
11 “DIPLOMATIC STALWARTS DEEPEN BILATERAL TIES” - INDIA VISIT BY CROWN PRINCE OF SAUDI ARABIA Media Mantra CROWN PRINCE OF SAUDI ARABIA
       
102. Public Affairs
S. No. Campaign name Agency name Brand name
1 Influencing the Influencer: - Putting discussion on E-mobility at forefront Perfect Relations Society of Manufacturers of Electric Vehicles
2 Adding value of innovation to healthcare technology SPAG ASIA AdvaMed
3 100% Electrification for Bihar Advantage Services Bihar State Power Holding Company
4 Intellectual Property: “Inspiring Tomorrow”: IP Driven Innovations; Transforming Millions of Lives SPAG ASIA Global Innovation Policy Center
5 Man vs Wild with Bear Grylls and Prime Minister Modi- Public Affairs   Discovery Communications India
6 Shake it up the CATMi way Adfactors PR CATMi
7 Saving India's Cinematic Legacy Viacom18  
8 Campaign: Land of “DISCREET AFFAIRS” Media Mantra Gleeden
9 “DIPLOMATIC STALWARTS DEEPEN BILATERAL TIES” - INDIA VISIT BY CROWN PRINCE OF SAUDI ARABIA Media Mantra CROWN PRINCE OF SAUDI ARABIA
       
103. Most innovative use of Social Media
S. No. Campaign name Agency name Brand name
1 Of Pillions and votes Adfactors PR Honda Motorcycle and Scooter India (HMSI)
2 Sounds of comfort for our paw-some friends Viacom18 Media MTV India
3 Max Bupa Health Insurance Max Bupa Health Insurance Max Bupa Health Insurance
4 #CelebrateDifferently by Mahindra Group Mahindra & Mahindra Mahindra Hariyali by Mahindra Group
5 True Roots #FaceItSolveIt 2020 MSL True Roots
6 Parachute Advansed Coconut Creme Oil #RootedMyWay 2020 MSL Parachute Advansed Coconut Creme Oil
7 The Bucket List RepIndia Adani Group
8 HARLEY-DAVIDSON INDIA #FINDYOURFREEDOM INTERNSHIP PROGRAMME PR Pundit Harley-Davidson
9 Asian Paints   Asian Paints
       
104. Integrated Campaign
S. No. Campaign name Agency name Brand name
1 Sony - Rang De Tiranga MSL Sony Pictures Network
2 HUL -Pond's See What Happens by Six Degrees BCW Six Degrees BCW HUL Pond's
3 India’s First Platelet Donor Community by Godrej HIT Godrej Group Godrej HIT
4 Olay #FaceAnything 20:20 MSL Olay
5 Saifee Burhani Upliftment Trust #BehtarKal MSL Saifee Burhani Upliftment Trust
6 Navrangi Re! Viacom18  
7 Procter & Gamble/Ariel Sons #sharetheload KETCHUM SAMPARK ARIEL
8 Sitaare Zameen Par: Creating a Winning IP Perfect Relations Heartfulness Institute
9 Bio Oil #UnstretchedJourney 2020 MSL Bio-Oil
       
105. Most Innovative use of Digital Media
S. No. Campaign name Agency name Brand name
1 Sounds of comfort for our paw-some friends Viacom18 Media MTV India
2 #CelebrateDifferently by Mahindra Group Mahindra & Mahindra Mahindra Hariyali by Mahindra Group
3 Asian Paints   Asian Paints
4 India Needs to Sleep@10   Godrej Interio
5 Who's Got The Power? We Got The Power! WarnerMedia Entertainment Networks Cartoon Network
6 Wings for our girls Adfactors PR Mahindra Group
7 Dare To Disconnect Genesis BCW Sennheiser
8 SEMRUSH DIGITAL STRATEGY DRIVES DIGITAL MATURITY – “LANDSCAPE OF INDIAN BUSINESS” Media Mantra SEMrush
9 PlayShifu Media Mantra PlayShifu
10 Rare Gets Care SPAG Asia Sanofi Genzyme
       
106. Most Innovative story telling in PR in Digital Age
S. No. Campaign name Agency name Brand name
1 Barbershop Girls Shaving Stereotypes Genesis BCW Gillette India
2 United By Vote Campaign PR Pundit Public Relations Benetton India
3 Switching India’s gear towards car subscription with ZAP from Zoomcar Value 360 Communications ZAP Sunscribe by Zoomcar
4 Vicks 'One In A Million' TouchOfCare' 20:20 MSL P&G Vicks
5 Olay #FaceAnything 20:20 MSL Olay
6 Who's Got The Power? We Got The Power! WarnerMedia Entertainment Networks Cartoon Network
7 GULLY GULLY FINO Fino Payments Bank Fino Payments Bank
8 Bio Oil #UnstretchedJourney 2020 MSL Bio-Oil
9 Changing the way Mobile India expresses with Facemoji Value 360 Communications Facemoji
10 MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Value360 Communications Comic Con India
11 Telling the real Singapore story Adfactors PR Singapore Tourism Board
12 TMX - Khushiyon Ki Ghadi Genesis BCW Timex India
13 Rare Gets Care SPAG Asia Sanofi Genzyme
14 Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu Value 360 Communications Staqu
15 IIFL IIFL Finance IIFL
16 Campaign: Land of “DISCREET AFFAIRS” Media Mantra Gleeden
       
107. Influencer Impact: Social Media / PR Influencer
S. No. Campaign name Agency name Brand name
1 #MainHoonAafat   MX Player
2 Sounds of comfort for our paw-some friends Viacom18 Media MTV India
3 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
4 Bio Oil #UnstretchedJourney 2020 MSL Bio-Oil
5 Go Run with Skechers - GoRun 7   Skechers India
6 Melbourne On My Bucket List GolinOpinion, Lintas India Visit Melbourne
7 Goa Of the tourists for the tourists by the tourists Adfactors PR Goa Tourism Development Corporation
8 #CelebrateDifferently by Mahindra Group Mahindra & Mahindra Mahindra #CelebrateDifferently
9 Asian Paints   Asian Paints
10 adidas Originals Launch of Nite Jogger PR Pundit Public Relations adidas Originals
11 Yeh Diwali Honor Wali This Diwali with HONOR Genesis BCW HONOR
12 SonyLIV #VictoriaIsHere 20:20 MSL SonyLIV
13 OYO Hotels & Homes - Influencer Impact: Social Media   OYO Hotels & Homes
       
108.Launch & IPO (Initial Public Offering)
S. No. Campaign name Agency name Brand name
1 The Forever Bike: Re-Introduction of Jawa Motorcycles in India Perfect Relations Jawa Motors
2 Jumpin Heights - got guts to take the plunge? Media Mantra JUMPIN HEIGHTS
       
109. Most Innovative use of Content Marketing
S. No. Campaign name Agency name Brand name
1 Launch of the iconic IKEA in India Six Degrees BCW IKEA India
2 Khayal Toh Chatpata Hai Edelman India Kurkure
3 Shubh Loans- A silver lining for every Indian Media Mantra Shubh Loans
4 Vicks 'One In A Million' TouchOfCare' 20:20 MSL P&G Vicks
5 Prime Time News on Fire   TV Today Network
6 Bio Oil #UnstretchedJourney 2020 MSL Bio-Oil
7 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
8 Parachute Advansed Coconut Creme Oil #RootedMyWay 2020 MSL Parachute Advansed Coconut Creme Oil
9 How Advocacy Content Drove Sales for India's First AI Electric Motorcycle #ARM Worldwide Revolt Motors
10 MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Value360 Communications Comic Con India
11 Asian Paints   Asian Paints
12 Staqu: Finding India’s missing children using AI Value 360 Communications Staqu
13 Campaign: Land of “DISCREET AFFAIRS” Media Mantra Gleeden
       
110. F&B and Hospitality
S. No. Campaign name Agency name Brand name
1 Marie Gold MyStartup Genesis BCW Marie Gold
2 Emotional Nutrition Genesis BCW Horlicks
3 100 Years of Hilton Kaizzen Hilton
4 Driving Purpose The McDonalds Way AvianWE McDonald's India
5 Ode to the Last Maharaja of Bikaner PR Pundit Public Relations Narendra Bhawan Bikaner
6 Launch of Holiday Inn Express hotels PR PUNDIT HOLIDAY INN EXPRESS
       
111. Arts & Music
S. No. Campaign name Agency name Brand name
1 Saving India's Cinematic Legacy Viacom18  
2 Red Bull Presents Antariksha Sanchar Madison Public Relations Red Bull India
3 Whole new world of entertainment Genesis BCW BookMyShow
4 Bacardi House Party Sessions MSL Bacardi
5 Pritam Sharma Anup Jalota Anup Jalota
6 Vyrl Originals Wizspk Communication | PR Universal Music India
       
112 A. Continuous Campaign (Metro Only)
S. No. Campaign name Agency name Brand name
1 RB India Banega Swachh India AvianWE RB India – Banega Swachh India
2 Capping Innovation to Enabling it: How we changed the narrative SPAG ASIA AdvaMed
3 FYERS - EMPOWERING ‘DIY’ TRADING Media Mantra FYERS Securities
4 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
5 ERICSSON INDIA Archetype Agency ERICSSON
6 Intellectual Property: “Inspiring Tomorrow”: IP Driven Innovations; Transforming Millions of Lives SPAG ASIA Global Innovation Policy Center
7 Ride to safety Adfactors PR ICICI Lombard
       
       
113. Automotive & Transport Marketing Communications Campaign
S. No. Campaign name Agency name Brand name
1 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
2 PAVING INDIA’s WAY TO ELECTRIC VEHICLES VIA HIMALAYA with Okinawa Value 360 Communications Okinawa
3 Kia Seltos Launch Zeno Communications Kia Motors India
4 2019 Ford Endeavour Introduction Ford India Ford Endeavour
5 Reminding India the need to return to the Bicycle Era with Mobycy Value 360 Communications Mobycy
       
PRODUCT & PROMOTION
201. Entertainment and lifestyle sector
S. No. Campaign name Agency name Brand name
1 RED FM on Fleek Genesis BCW RED FM
2 Bacardi House Party Sessions MSL Bacardi
3 Navrangi Re! Viacom18  
4 Life Is Full of Stories - World TV Day Viacom18  
5 Saving India's Cinematic Legacy Viacom18  
6 MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Value360 Communications Comic Con India
7 United By Vote Campaign PR Pundit Public Relations Benetton India
8 Making India #ReadytoMove Value 360 Communications Prowl
9 SonyLIV #VictoriaIsHere 20:20 MSL SonyLIV
10 Viacommunity - #OneLessBozo Viacom18  
11 Wingslifestyle - #Feel_it_flaunt_it Media Mantra Wingslifestyle
       
202. Education, Sports & Science
S. No. Campaign name Agency name Brand name
1 adidas - “Changing lives through the power of sports" Kaizzen adidas
2 Garv Hai RepIndia Adani Group
3 Sony - Meri Doosri Country MSL Sony Pictures Network
4 Reminding India the need to return to the Bicycle Era with Mobycy Value 360 Communications Mobycy
5 PlayShifu Media Mantra PlayShifu
6 STUDYING IN THE UK ARCHETYPE AGENCY BRITISH COUNCIL INDIA
7 Preparing India for #JobsofTomorrow with Udacity Value 360 Communications Udacity
8 adidas - Changing the perception of Kashmir, through the lens of football Kaizzen adidas
9 Making India #ReadytoMove Value 360 Communications Prowl
10 FORE School of Management Media Mantra FORE School of Management
11 IIT Roorkee - Research on Breast & Ovarian Cancer   IIT Roorkee
12 Education in Ireland Kaizzen Education in Ireland
       
203. Event & Experiential Marketing
S. No. Campaign name Agency name Brand name
1 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
2 Vicks 'One In A Million' TouchOfCare' 20:20 MSL P&G Vicks
3 Wake Up To Freshness Godrej Consumer Products Cinthol Lime
4 Bhopa Bhopi in Barmer Campaign Weber Shandwick Cairn Oil and Gas
5 Ram Siya Ke Luv Kush - Reconstructing the glorious epic, Ramayan Viacom18 Media COLORS TV
6 Rising Star- The star show that made Mumbai sing along! Viacom18 Media COLORS TV
7 Go Run with Skechers - GoRun 7 20:20 MSL Skechers India
8 adidas Originals Launch of Nite Jogger PR Pundit Public Relations adidas Originals
9 MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Value360 Communications Comic Con India
10 Jewellery beyond gender Adfactors PR Senco Gold and Diamonds
       
       
205. Travel & Tourism Sector
S. No. Campaign name Agency name Brand name
1 Befikar Book Kar Book Without A Care Genesis BCW MakeMyTrip
2 Best PR in travel and Tourism by Six Degrees BCW Six Degrees BCW Booking.com
3 Telling the real Singapore story Adfactors PR Singapore Tourism Board
4 Goa Of the tourists for the tourists by the tourists Adfactors PR Goa Tourism Development Corporation
5 Jumpin Heights - got guts to take the plunge? Media Mantra JUMPIN HEIGHTS
6 Festival Macao Wizspk Communication | PR MGTO (Macao Government Tourism Office)
       
206. Healthcare/Healthcare Providers
S. No. Campaign name Agency name Brand name
1 InnAccel Making Every SAANS count Value360 Communications InnAccel Technologies
2 Cipla #BerokZindagi MSL Cipla
3 PepsiCo India's adoption of FSSAI's eat right movement Six Degrees BCW + PepsiCo India PepsiCo
4 Vicks 'One In A Million' #TouchOfCare 20:20 MSL P&G Vicks
5 United to end TB Adfactors PR Indian Medical Association (IMA)
6 FIGHT THE FUSE Mool Tatvam Consulting LLP FIGHT THE FUSE
7 The Infertility myth busters Adfactors PR Nova IVI Fertility
8 Building Iron Nation SPAG Asia Lupin
9 TATTVAN - AB AAROGYA SAHAYAK HAR SHAHAR MEIN Media Mantra TATTVAN E-CLINICS
10 Decoding Medical Technology To Raise Patient Awareness SPAG ASIA Stryker India
       
207. Financial Services Sector
S. No. Campaign name Agency name Brand name
1 PNB Back On Track Genesis BCW Punjab National Bank
2 Securing you uncertainties with Money on the tap Value 360 Communications MoneyTap
3 Economic Development Board of Mauritius MSL Economic Development Board of Mauritius
4 Outgrow Ordinary - Razorpay's Public Relations   Razorpay
5 The journey of Bharat to becoming Digital Bharat: ToneTag Bringing Digital Payment Disruption with #Soundwave technology Value 360 Communications ToneTag
6 FYERS - EMPOWERING ‘DIY’ TRADING Media Mantra FYERS Securities
7 Repositioning Happay as an ‘enterprise’ solutions provider Archetype Agency Happay
8 Shake it up the CATMi way Adfactors PR CATMi
9 Insta banking at ICICI Bank   ICICI Bank
10 Muthoot Pappachan Group Archetype Agency Muthoot Pappachan Group
11 PolicyBazaar.com - Building Safety Net Against 3Ds   PolicyBazaar.com
       
208. Technology
S. No. Campaign name Agency name Brand name
1 Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu Value 360 Communications Staqu
2 Campaign: Land of “DISCREET AFFAIRS” Media Mantra Gleeden
3 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
4 Qualcomm Powering your smartphone AvianWE Qualcomm Snapdragon
5 ERICSSON INDIA Archetype Agency ERICSSON
6 Haptik: A start-up’s pivot from Aladdin’s Genie to J.A.R.V.I.S for Indian Businesses Value 360 Communications Haptik
7 SEMRUSH DIGITAL STRATEGY DRIVES DIGITAL MATURITY – “LANDSCAPE OF INDIAN BUSINESS” Media Mantra SEMrush
8 Changing the way Mobile India expresses with Facemoji Value 360 Communications Facemoji
       
209 A. Best use of PR by a Brand ( Metro Only )
S. No. Campaign name Agency name Brand name
1 Vicks 'One In A Million' TouchOfCare' 20:20 MSL P&G Vicks
2 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
3 Launch of the iconic IKEA in India Six Degrees BCW IKEA India
4 Jewellery beyond gender Adfactors PR Senco Gold and Diamonds
5 Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu Value 360 Communications Staqu
6 Launch of Cinthol Male Grooming range Adfactors PR Cinthol
7 adidas Originals Gully Boy Campaign PR Pundit Public Relations adidas Originals
8 adidas - “Changing lives through the power of sports" Kaizzen adidas
9 India Today Conclave Mumbai 2019   TV Today Network
10 Elections   TV Today Network
       
209 B. Best use of PR by a Brand (Beyond Metro)
S. No, Campaign name Agency name Brand name
1 Decoding Medical Technology To Raise Patient Awareness SPAG ASIA Stryker India
2 Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu Value 360 Communications Staqu
3 The Forever Bike: Re-Introduction of Jawa Motorcycles in India Perfect Relations Jawa Motors
4 Clap well, live well Adfactors PR ICICI Lombard
5 PhonePe Regional Outreach Fuzion Public Relations PhonePe
6 Truckaasana Campaign Current Global Castrol India
7 MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Value360 Communications Comic Con India
8 Colgate's Keep India Smiling Mission Fuzion Public Relations Colgate Palmolive (India)
9 Google Maps Multi-city Roadshows Six Degrees BCW Google Maps
10 Fighting the battle against Plastic with IoT-enabled Water ATMs with Swajal Value 360 Communications Swajal
11 Aapka TV Banega Super TV Genesis BCW Tata Sky
12 Campaign: Land of “DISCREET AFFAIRS” Media Mantra Gleeden
       
CORPORATE & PUBLIC
301. Public Sector
S. No. Campaign name Agency name Brand name
1 Economic Development Board of Mauritius MSL Economic Development Board of Mauritius
2 Saifee Burhani Upliftment Trust #BehtarKal MSL Saifee Burhani Upliftment Trust
3 Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu Value 360 Communications Staqu
4 Fighting the battle against Plastic with IoT-enabled Water ATMs with Swajal Value 360 Communications Swajal
5 Future Proof Yourself Genesis BCW Education New Zealand
6 Reminding India the need to return to the Bicycle Era with Mobycy Value 360 Communications Mobycy
       
302 A. CSR & Not-for-profit (Metro Only)
S. No. Campaign name Agency name Brand name
1 #PampersForPreemies 2020 MSL Pampers
2 India’s First Platelet Donor Community by Godrej HIT Godrej Group Godrej HIT
3 #CelebrateDifferently by Mahindra Group Mahindra & Mahindra Mahindra #CelebrateDifferently
4 The Bucket List RepIndia Adani Group
5 Jewellery beyond gender Adfactors PR Senco Gold and Diamonds
6 My Superhero RepIndia Adani Group
7 Volvo's BreatheFree and Equal Vehicles for All campaigns Integral Advisory Services Volvo
8 Fighting the battle against Plastic with IoT-enabled Water ATMs with Swajal Value 360 Communications Swajal
9 Going Against the Tide - Ford Freestyle   Ford India
10 Lending India the subtle art of book-keeping Value 360 Communications Aye Finance
       
302 B. CSR & Not-for-profit ( Beyond Metro )
S. No. Campaign name Agency name Brand name
1 Saifee Burhani Upliftment Trust #BehtarKal MSL Saifee Burhani Upliftment Trust
2 Staqu: Finding India’s missing children using AI Value 360 Communications Staqu
3 Uniting India for Indians; Kerala Floods Value 360 Communications Paytm
4 Fighting the battle against Plastic with IoT-enabled Water ATMs with Swajal Value 360 Communications Swajal
5 Wings for our girls Adfactors PR Mahindra Group
6 Skilling the nation, the ICICI way   ICICI Bank
7 Reviving Dhokra Art   Vedanta - Aluminium & Power Business
8 Karnataka State Road Transport Corporation Karnataka State Road Transport Corporation It's My Bus Campagin
       
303. Internal Communications
S. No. Campaign name Agency name Brand name
1 OYO Hotels & Homes - Internal Communications   OYO Hotels & Homes
2 Cairn Oil & Gas Genesis BCW Cairn India
3 Heroes at Work RepIndia Adani Group
4 Viacommunity - #OneLessBozo Viacom18  
       
304. Best use of PR by a corporate
S. No. Campaign name Agency name Brand name
1 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
2 Launch of the iconic IKEA in India Six Degrees BCW IKEA India
3 Clap well, live well Adfactors PR ICICI Lombard
4 Transparency and Truth   ZEE
5 Celebrating 70 Years in India   Mondelez India Foods
6 Wings for our girls Adfactors PR Mahindra Group
7 Jewellery beyond gender Adfactors PR Senco Gold and Diamonds
8 Outgrow Ordinary - Razorpay's Public Relations   Razorpay
9 Corporate Communication, Cipla   Cipla
10 Pearson Goes Digital Genesis BCW Pearson
11 TATTVAN - AB AAROGYA SAHAYAK HAR SHAHAR MEIN Media Mantra TATTVAN E-CLINICS
12 The Forever Bike: Re-Introduction of Jawa Motorcycles in India Perfect Relations Jawa Motors
13 BEST USE OF PR BY A CORPORATE   Hero MotoCorp
       
CORPORATE COMMUNICATIONS
601. Best Crisis Management
S. No. Campaign name Agency name Brand name
1 “DIPLOMATIC STALWARTS DEEPEN BILATERAL TIES” - INDIA VISIT BY CROWN PRINCE OF SAUDI ARABIA Media Mantra CROWN PRINCE OF SAUDI ARABIA
       
603. Internal Communications
S. No. Campaign name Agency name Brand name
1 ZEE Internal Corp Communication Fulcro Consulting ZEE Entertainment Enterprises
2 HI FM' - Volume On, Stress Gone - Healthcare Industry’s First Internal Radio Station   Procter & Gamble
3 Cipla Internal Communications   Cipla
4 Isobar -Culture of Many Isobar  
5 Jindal Stainless (Corporate Communications Team)   Jindal Stainless
6 Celebrating 70 Years in India   Mondelez India Foods
7 MG Motor India: No Calm before the Storm! Value 360 Communications MG Motor India
8 Aditya Birla Fashion and Retail   Aditya Birla Fashion and Retail
9 PB Buzz: Lifeline of Policybazaar   PolicyBazaar.com
       
INTERNATIONAL AWARDS
703. Best PR agencies in SAARC nations
S. No. Campaign name Agency name Brand name
1 H.E. ZiauddinAdil , CEO Masthead PR Masthead PR Dettol