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11 TH EDITION IPRCCA AWARDS 2020

12th FEBRUARY, 2021

India Public Relations and Corporate Communications
Conference and Awards 2020

The IPRCCC and IPRCCA 2020 are one of the most revered and prestigious forum for bringing industrial leaders, thinkers, experts under one roof. The thought leaders brings fresh perspective on the knowhow of the communication industry. The IPRCCA is the most respected awards, which had been acknowledging and recognising the contribution, achievements and success of the industry. Since its inception in the year 2008, IPRCC platform has felicitated and glorified numerous leaders, communication heads, agencies, organisation, professionals., thought leaders on its platform.

IPRCCC and IPRCCA 2019 Highlights

Repeat telecast of the conference and awards

IPRCCC 2020

IPRCCA 2020

Event Highlights - 2019

Tweets

Categories

101. Issues Management or Crisis Management

To recognize for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.

102. Public Affairs

To recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics is including media and online relations.

103. Most innovative use of Social Media

To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on Twitter, facebook, MY Space, YouTube etc.

104. Integrated Campaign

To recognize campaigns in which Public Relations played a pivotal role and motivator alongside other disciplines such as advertising, promotions, digital, social media, consumer engagement etc. at least 3 of such disciplines or channels should have been used.

105. Most Innovative use of Digital Media

Entries in this category should focus on the overall digital communications efforts surrounding a product, service or event in the communications arena. Judges will look for PR strategies with a digital-first approach, leveraging online platforms and tools to elevate a message.

106. Most Innovative story telling in PR in Digital Age

At the age of best expression, brands are now more focused on putting up an emotional connect to the consumer through their story telling. We are looking for that story telling which has engaged and created a mass buzz in a short span. The story could be monetized on creativity, platform chosen, story line, concept & ROI.

107. Influencer Impact: Social Media / PR Influencer

Recognizes success at identifying influencers for a particular campaign or ongoing initiativeand mobilizing them to connect positively with a brand or organization.

108. Launch & IPO (Initial Public Offering)

Entries in this category involves the consistent communications of information about a product, using channels, sources and programmes that deliver effective and timely messages to consumers should focus on the PR efforts surrounding the launch of a new product or service, in the consumer arena.

109. Most Innovative use of Content Marketing:

This award will be given for the most effective use of content. The objectives, strategy and method deployed should be clearly set out. Entry should include methods of how content was distributed, used to attract and retain audience and how the content is enhancing audience behavior. Judges will also be looking for the creativeness and innovativeness of the distribution along with specific evaluation discussing engagement and customer retention.

110. F&B and Hospitality

PR campaign that stood out in the crowded F&B and Hospitality sector.

111. Arts & Music

This award recognizes a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the arts, Music or culture sectors, as well as those that promote an arts, Music or culture service, product or initiative in any sector.

112 A. Continuous Campaign (Metro Only)

A campaign which is running from last (3yrs).

112 B. Continuous Campaign (Beyond Metro)

A campaign which is running from last (3yrs).

113. Automotive & Transport Marketing Communications Campaign:

This award will recognise successful campaigns covering motor vehicles, services, in-car entertainment, fuel, tyres, dealers, distributors etc., as well as campaigns covering all forms of transportation.

114. Healthcare Marketing Campaign
115. Fintech Marketing Campaign
116. Best Advocacy Campaign
117. Best Public awareness campaign during a pandemic

201. Entertainment and lifestyle sector

This category is open to specialist campaigns including Education, fashion, sports, f&b, arts, music PR recognizing the huge growth in this area of PR

202. Education & Science

The greatest communications campaigns or projects from the Education, sport and Science industry will be recognised in this category.

203. Event & Experiential Marketing

Sophisticated technological tools mean that events and experiential marketing can be more immersive than ever before. Whether offline or online, events and experiences are becoming more sophisticated, and appeal to diverse array of brands and industries. The most memorable will be highlighted in this category.

204. Real State Sector

Judges will be looking at the role and contribution of PR / communications in the campaign strategies that contributed to the property and business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the property in the media, and show how ROI was measured and how the campaign and / or business goals were achieved or exceeded.

205. Travel & Tourism Sector

This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the travel, leisure or tourism sectors, as well as those that promote a travel, leisure or tourism service, product or initiative in any sector.

206. Healthcare/Healthcare Providers

To recognize the work or one-off projects undertaken by or on behalf of Healthcare\ Healthcare Providers such as pharmaceutical company, hospitals, insurance companies, health related providers

207. Financial Services Sector

To recognize the most effective ongoing business or consumer campaign or one-off project undertaken by or on behalf of company operating in the financial services.(banking, mortgages, insurance, life insurance etc).

208. Technology

To recognize the most effective ongoing business or consumer campaign or on-off project taken by or on behalf of a company operating specifically in technology sector (eg. Telecom, computers, dotcom)

209 A. Best use of PR by a Brand (Metro Only)

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

209 B. Best use of PR by a Brand (Beyond Metro)

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

210. Best Celebrity PR or PR used for individual image perception
211. Sports Domain
212. Consumer Product
213. CSR and Not for Profit

301. Public Sector

To recognize the most effective campaign or communications programme carried out by government departments, local authorities, and public sector agencies and bodies.

302 A. CSR & Not-for-profit (Metro Only)

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign

302 B. CSR & Not-for-profit (Beyond Metro)

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

303. Internal Communications

To recognize how an ongoing strategic communication or a significant project have engaged internal stakeholders such as managers, employees and trade unions

304. Best use of PR by a corporate

To recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization which can include both B2b and B2C

401.Young Consultancy of the Year

To recognize the work done by the PR Consultancy. The Consultancy should not be in existence for more than 24 months as on 31st August 2019.

402. In-House Team of the Year

Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.

403. A. Rising PR Consultancy of the year

An organization whose annual turnover is below INR 9 Cr.

403. B. Mid-Sized PR Consultancy of the year

An organization whose annual turnover is between INR 9 Cr to 24Cr.

403. C. Large PR Consultancy of the year

An organization whose annual turnover is between INR 25Cr. To 50 Cr.

403. D. Giant PR Consultancy of the year

An organization whose annual turnover is between INR 51 - 90 Cr.

403. E. Superior PR Consultancy of the year

An organization whose annual turnover is above INR 91 -149 Cr.

403. F. Supreme PR Consultancy of the year

An organization whose annual turnover is above INR 150 Cr.

404. Best regional PR Consultancy of the year

Any regional PR agency whose annual turnover is above 1 Cr.

501. IT & Technology

This category is for the agencies specialised in information and technology sector

502. Automobile

This category is for the agencies specialised in automobile sector

503. Startups

This category is for the agencies specialised in startup sector

504. Healthcare

This category is for the agencies specialised in healthcare sector

505. Law

This category is for the agencies specialised in law sector

506. Hospitality

This category is for the agencies specialised in hospitality sector

507. Retail

This category is for the agencies specialised in Retail sector

508. Real Estate

This category is for the agencies specialised in real estate sector

509. Entertainment

This category is for the agencies specialised in entertainment sector

510. Manufacturing

This category is for the agencies specialised in manufacturing sector

511. Sports

This category is for the agencies specialised in sports sector

512 Digital Integration

This category is for the agencies specialised in Digital integration

513 Finance

This category is for the agencies specialised in Banking and Digital integration

514 Fashion & Lifestyle

This category is for the agencies specialised in Fashion and Lifestyle

515 Regional

This category is for the agencies specialised in Regional market.

601. Young PR / Corporate Communications Professional of the Year

To recognize PR / Corporate Communications professional in a consultancy and in-house team who are under the age of 30 years. Nominations sent by self or employers, which showcase the outstanding performance and shown immense growth in last one year. (@ Rs 2000-/ per entry)

602. PR Professional of the Year

To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole(@ Rs 2000-/ per entry).

603.Corporate Communications Professional of the year:

To recognize the outstanding and performance made by Corp Comm professional towards the corporate and the industry as a whole(@ Rs 2000-/ per entry).

604. Life time Achievement Award (Nominations only)

This award is established to honor the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.

605. Marketing Communications Professional of the year

To recognize the outstanding and performance made by Mar Comm professional towards the corporate and the industry as a whole(@ Rs 2000-/ per entry).

To recognize the achievements, case studies, best practices of Corporate Communications team in handling internal and external communication.

701. Best Crisis Management:

The Intensity of crisis and the action taken by the corporate communication to protect the organization business and stakeholder sentiments. The route taken to communicate with all the stakeholders, keep their interest and sentiments high at the time of crisis.The over all time frame of controlling the crisis.

702. Stakeholder Mitigation

Creative approach to address the interest of the stakeholders of the organisation. Managing the expectation through internal and external communication. Making communication more conducive for the benefit and interest of the organisation, management and stakeholders.

703. Internal Communications

The best of use of internal communication, messaging, campaigns and discussion using various channels of communication. To ensure strict deadliness and effective communications for reaching out to the employees on a specific theme, impact and desired results

704: Marketing and Communication

Managing the marketing and communication objective in the most efficient way.

Jury

Jury Chair

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Mr. R S Sodhi

Managing Director

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Dr. Annurag Batra

Editor in Chief


Atul Raja

Executive Vice President, Global Marketing

Atul Raja
Executive Vice President, Global Marketing, Wadhwani Foundation


About Atul Raja, EVP Global Marketing, Wadhwani Foundation
Atul Raj heads the marketing activities of the Wadhwani Foundation and its Initiatives, globally. He is Instrumental in launching and managing leading FMCG brands like Airtel, Royal Challenge, Daewoo Matiz, Tata Indicom, Videocon, Sansui and Kenwood. He comes with 25+ years of cross-industrial marketing experience across leading organizations like Bharti Airtel, Tata Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon, and Daewoo Motors. He is an avid writer in leading publications

He was extensively awarded for marketing initiatives. Equipped with a Management degree, he has honed his marketing & branding skills at Marcus Evans, London, and Indian School of Business (ISB), Indian Institute of Management, Bangalore (IIMB) and Tata Management Training Centre (TMTC).

About Wadhwani Foundation
Wadhwani Foundation, founded by Dr. Romesh Wadhwani has always been at the forefront of working towards accelerating economic development in emerging economies by driving large-scale job creation through entrepreneurship, innovation and skills development. Founded in 2000 by Silicon Valley entrepreneur, Dr. Romesh Wadhwani, today the Foundation is scaling impact in 25 countries across Asia, Africa, and Latin America through the following Initiatives.

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Arpana Kumar Ahuja

India Lead Communications & Programmes

Shell
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Anand Narsimhan

Executive Editor

Ayushman Chiranwala
Ayushman Chiranwala

Head of Marketing

Ayushman Chiranwala
Anurag Chauhan

Founder

Ayushman Chiranwala
Bipasha Chakrabarti

Director, Communications

Bhaskar Majumdar
Bhaskar Majumdar

Head - Corporate Affairs, Communications and Digital

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Divya Bahri Chug

Head – External Communications

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Mr. Pankaj Pachauri

Founder and Editor in Chief

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Pooja Garg Khan

Head Corporate Communications

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Prasanna Kotian

Head - Corporate Communications
India & South Asia

Prasanna Kotian
Head - Corporate Communications India & South Asia. Visa


Prasanna Kotian leads Visa’s Corporate Communications team across India & South Asia. He joined Visa in early 2017 to help reinforce Visa as India’s leading digital payment network.

Prasanna joined Visa from Edelman, where he helped corporate clients including those the Tata group with their reputation management mandates. Prior to joining Edelman, Prasanna headed the Corporate Affairs function for South & South East Asia at Western Union® Money Transfer. His responsibilities at Western Union included regulatory affairs and CSR outreach for the organization across the region.

Prasanna began his career as a Journalist with the Indian Express Group of Newspapers before moving on to join his first PR agency - leading the IT practice with Sampark Ketchum. He subsequently moved on to head Marketing & Communication roles in the corporate world, which saw him lead the marketing team at Essar Steel, followed by a stint at D-Link Corporation to lead the Marketing, Corporate Communications & IR function.

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Purnima Sahni Mohanty

Director - Communications, India

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Rashmi Vasisht

Former Corporate Communications Lead

Apple India
Dr. Rajiv Chhibber

PHD, Vice President - External Affairs

Dr. Rajiv Chhibber
PHD, Vice President - External Affairs, Sahajanand Medical Technologies Pvt Ltd.


Dr Rajiv Chhibber is a Senior Corporate Affairs, Policy, Communications and Media Strategist with experience across Pharmaceuticals/Medical Devices Industry, Healthcare, Environment, Power and the Development Sector.

He is a member of various government committees / sub-committees in areas of Public Health advocacy, Pharma & Medical Devices, Nutrition, Tobacco Control, NCDs, and Climate Change in addition to being on various Industry lead committees of CII, FICCI, ASSOCHAM, AIMED, PHD Chambers of Commerce, USIBC and American Chambers of Commerce (AmCham). He is a Member of Asia-Pacific Association of Communication Directors (APACD), Hong Kong, the International Society for Disease Surveillance, CDC Atlanta, USA and the on the Advisory Board of the International Human Rights Council representing India on issues related to Environmental Health and Rehabilitation and Relocation due to Climate Change. He is a Founding Member of Public Relations Society of India, a national body of communications and PR experts. He is also on the Advisory Board of Climate Action Network, South Asia (CANSA), and Greenthusiast Foundation, leading civil society NGOs that advocate issues on sustainable development, climate change, energy, power and environmental healthcare matters.

Dr Chhibber holds a Master’s Degree in Journalism and Mass Communication and a Bachelor’s Degree in English Literature from Delhi University. He has a post-graduate diploma in Newspaper and Feature writing (Montgomery College, University of Maryland, USA) and pursued a Public Health Leadership in-professional course in NCDs from Emory University, Atlanta USA (2014-15) and a Communications Development Programme in Public Health Engagement by Wellcome Trust, UK at the London School of Hygiene and Topical Medicine (LSHTM), UK, (March 2016). He was awarded an Honorary Doctorate from Aztec’s University (UNESCO), Mexico in the year June 2019 the field of " Global Public Health Communication and Policy".

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Rakhee Lalvani

VP, Public Relations and Corporate Communications

Rakhee Lalvani
VP, Public Relations and Corporate Communications, IHCL


Rakhee heads PR and Corporate Communications for IHCL on a global scale. She has over twenty years of expertise within the hospitality industry and has held several roles in the realm of Sales & Marketing at IHCL. She currently looks after global PR and Corporate communications for over 200 hotels and is in charge of enhancing & protecting the global image of the company. In her free time, Rakhee enjoys reading and traveling to explore different cultures, history and cuisine.

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Ritwik Sharma

Product Communication Lead

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Rananjay Anand

Managing Director

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Subir Moitra

Lead – Strategic Communications & Alliances

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Vani Gupta Dandia

Founder

Vani Gupta Dandia
Founder, CherryPeachPlum Growth Partners


Vani started as an advertising girl, with accounts like: Coca-cola, Cosmopolitan and Adidas. She went on to chase different experiences in marketing across Global brands with Henkel, Reckitt Benckiser, Unilever and PepsiCo. She has worked with cross cultural teams across Asia and Europe, led innovation for several markets, and held full P&L responsibility. In her last stint at PepsiCo she was the category leader for Indian Snacks. She led the turnaround of a massive $250mn+ brand from double digit negative growth to a double digit positive growth in 2 years.

She won several accolades at PepsiCo including : The ‘India Region Above and Beyond 2014 Chairman’s Award’ from PepsiCo CEO Indra Nooyi for successfully building a new platform of growth for Pepsi Foods, the ‘Innovation Excellence Award’ and the ‘AMEA PwP Sustained Performance Award’ for Kurkure. Vani has also been listed as the 2015 'BT Hottest Young Executive under 40', in a nationwide survey.

After a long stint in the corporate world of more than 20 years, Vani has started her own venture called CherryPeachPlum Growth Partners. CherryPeachPlum Growth Partners is a marketing led business consultancy that works with corporates and start ups to deliver all marketing strategies for launch of new products, architecture, communication, design, brand identity, including execution via partners agencies.

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Vasundhara Mudgil

Head of Communications

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Varsha Chainani

Sr. Vice President Group Communications

Varsha Chainani
Sr. Vice President Group Communications, Mahindra Group


Varsha Chainani is Sr. Vice President Group Communications at the Mahindra Group and is responsible for building their reputation, globally.
She is a Communications and Marketing strategist with over 30 years of experience across various facets of Communications – Reputation Management, Public Affairs, Media Relations, Employee Communications and Content Management, Crisis Management, Brand Building, Marketing, and Corporate Social Responsibility.
She has helped industry-leading global organizations like Abbott, IBM and Indian Hotels Company Ltd work through change and achieve growth, enhance & protect reputation and build brand image.
Apart from being a speaker and jury at various national and international communications forums, Varsha is an active member of the prestigious Arthur W Page Society. She is a Life and Leadership Professional Coach who works with mid-career women supporting them to accelerate their leadership journey and excel in their careers.

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Vandana Shenoy

Director – Corporate Communications

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