Time | Session | Speaker(s) |
10:30 AM | Inaugural address | |
10:40 AM - 10:55 AM | Welcome Address | Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media & BW |
10:55 | Partner AVs | |
10:55 AM – 11:15 AM | opening address | Madan Bahal, Co-founder and Managing Director of Adfactors PR Topic- Economic revival post-Covid and the role of communication in amplifying and channelizing the positive business sentiments" |
11:15 AM – 11:50 AM | Session 1 - 3Ps of Communications –Pandemic Perseverance and PR. How communication plays a vital role in crisis | 1. Dilip Yadav, Founding Partner, First Partners 2. Udit Pathak, Director, Media Mantra 3. Deepshika Dharmraj, Chief Executive Officer, Genesis BCW 4. Deepak Jolly, Founder & Director, Consocia Advisory 5. Aman Gupta, Managing Director, SPAG Asia 6. Dr. Rajiv Chibber, Vice President, External Affairs Sahajanand Medical Technologies Session Chair: Tarunjeet Rattan, Founder, PRPOI |
11:50 AM – 12: 10 PM | Keynote 1 | Shiv Shivakumar, Group Exec. President- Corporate Strategy & BD- Aditya Birla Group – "Role of leaders in building trust" |
12:10 PM – 12: 45 PM | Session 2: Integrated Marketing and Digital acceleration will change the future of communication and challenges it poses. | 1. Vivek Sabharwal, Marketing Head,Woodland 2. Siddhartha Butalia, Chief Marketing Officer, Air Asia 3. Nitin Pai - Chief Marketing & Strategy Officer, Tata Elxsi 4. Ramakant Khandelwal. Chief Marketing & Digital Officer at PAYBACK India 5. Santosh Iyer, Head of Sales and Marketing – Mercedes Benz 6. Hitesh Singla, AGM Marketing, KAI India Session Chair: Ahmed Naqvi, CEO & Co Founder, Gozoop Online |
12:45 PM 1:05 PM | Key note 2 | Kishore Jayaraman, President, India & South Asia, Rolls-Royce Topic- "Business resurgence and the future of sustainable alternatives" |
1: 05 PM – 1:20 PM: | Key note 3 | Atul Sharma, Managing Director, Ruderfinn Topic: The New World Order: Public Relations in the Tech Age |
1:20 PM – 1:40 PM | Session 3 : fireside chat | Dr. Anurag Batra fireside chat with Aman Gupta, Co-founder & CEO, boAt |
1:40 PM – 2:05 PM | Special Address | Shri, Manoj Kotak, Hob. Member of Parliament, Lok Sabha |
2:00 PM - 2:20 PM | Key note 4 | Kartik Singhal, Founder, 02 Cure Topic- "How marketing & communication channels have evolved during the covid times and what lies ahead." |
2:20 PM – 3:10 PM | Session 4: The importance and best practices of Brand Purpose Communication | 1. Rashmi Soni - VP and Corporate Communications, Vistra 2. Paresh Chaudhry- Group President, Corporate Communication. Adani Group 3. Abhay Dange- Director Press and Corporate Affairs at BMW India 4. Prasidha Menon. Vice President & Global Head of Communications, OYO 5. Ms. Minari Shah – Director, Public Relations- Amazon 6. Subhayu Mishra - MD & Head, Corporate Affairs, Standard Chartered Bank & GBS, India, Standard Chartered Bank India 7. Bhagyashree S Navare, Associate Director and Category Head, Pepsico 8. Girish Balchandra, Founder, On Purpose Session Chair: Ruhail Amin, Editor, Exchange4media |
3:10 PM – 3:25 PM | PRCAI Report Launch by Kunal Kishore Sinha, Vice President, PRCAI | |
3:25 PM – 4:00 PM | Session – 5: Digital marketing and communication in the age of the social media influencer | 1. Rachana Chowdhary, Founder Director, Media Value Works 2. Pranav Kumar, Managing Director, Allison + Partners 3. Shruti Khanna, Deputy Manager – Digital & Retail Marketing, FORD 4. Raj Shamani, Founder, Jadugar Session Chair: Mamta Dhingra, Founder- Lateral Sutra |
4:00 – 4:20 PM | Key note 4 | Dr. Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk key note Marketing Federation, Ltd., (AMUL) |
4:21 PM – 4: 50 PM | Session: 6 Regional media a defining factor in future of communications, how it will become a game changer | 1. Shailesh Goyal, Founder & Director of Simulations 2. Khurshid Ahmad, Managing Director, Advantage Group 3. Mukesh Kharbanda, Managing Director, Fuzion 4. Sheela K Panicker, Founder Enright PR Session Chair: Anup Sharma, Independent Communication Consultant & Senior Director, PRCAI |
4: 50 PM - 5:25 PM | Session 7: communication for social change and transformation | Anurag Chauhan, Founder, Humans for Humanity Nanditta Chibber, Media & Communications Consultant Vansh Nathani, Director, Educis Renuka Dudeja, Brand and Marcomm Specialist Laxmi Agarwal, Activist, The Laxmi Foundation Session Chair: Sherya Krishnan, Sr. VP & Head Marketing & Comms, Anviti |
5:30PM - 5:50 PM | Valedictory session | Ms Catherine Devaney, Deputy MD and Head of Health, UK, WE Topic- "critical factors and forces that will shape communications in 2021" |
5:50 PM – 6:05 PM | Closing remarks to IPRCCC and opening address of IPRCCA | Nawal Ahuja, Co Founder and Director, exchange4media.com |
6:05 PM - 6:30 PM | Inaugural of the IPRCCA Awards 2020 |