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Economic revival post-Covid and the role of communication in amplifying and channelizing the positive business sentiments.
Time Session Speaker(s)
10:30 AM Inaugural address
10:40 AM - 10:55 AM Welcome Address Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media & BW
10:55 Partner AVs
10:55 AM – 11:15 AM opening address Madan Bahal, Co-founder and Managing Director of Adfactors PR
Topic- Economic revival post-Covid and the role of communication in amplifying and channelizing the positive business sentiments"
11:15 AM – 11:50 AM Session 1 - 3Ps of Communications –Pandemic Perseverance and PR. How communication plays a vital role in crisis 1. Dilip Yadav, Founding Partner, First Partners
2. Udit Pathak, Director, Media Mantra
3. Deepshika Dharmraj, Chief Executive Officer, Genesis BCW
4. Deepak Jolly, Founder & Director, Consocia Advisory
5. Aman Gupta, Managing Director, SPAG Asia
6. Dr. Rajiv Chibber, Vice President, External Affairs Sahajanand Medical Technologies
Session Chair: Tarunjeet Rattan, Founder, PRPOI
11:50 AM – 12: 10 PM Keynote 1 Shiv Shivakumar, Group Exec. President- Corporate Strategy & BD- Aditya Birla Group – "Role of leaders in building trust"
12:10 PM – 12: 45 PM Session 2: Integrated Marketing and Digital acceleration will change the future of communication and challenges it poses. 1. Vivek Sabharwal, Marketing Head,Woodland
2. Siddhartha Butalia, Chief Marketing Officer, Air Asia
3. Nitin Pai - Chief Marketing & Strategy Officer,  Tata Elxsi
4. Ramakant Khandelwal. Chief Marketing &  Digital Officer at PAYBACK India
5. Santosh Iyer, Head of Sales and Marketing – Mercedes Benz
6. Hitesh Singla, AGM Marketing, KAI India
Session Chair: Ahmed Naqvi, CEO & Co Founder, Gozoop Online
12:45 PM 1:05 PM Key note 2 Kishore Jayaraman, President, India & South Asia, Rolls-Royce
Topic- "Business resurgence and the future of sustainable alternatives"
1: 05 PM – 1:20 PM: Key note 3 Atul Sharma, Managing Director, Ruderfinn
Topic: The New World Order: Public Relations in the Tech Age
1:20 PM – 1:40 PM Session 3 : fireside chat  Dr. Anurag Batra fireside chat with Aman Gupta, Co-founder & CEO, boAt
1:40 PM – 2:05 PM Special Address  Shri, Manoj Kotak, Hob. Member of Parliament, Lok Sabha
2:00 PM - 2:20 PM Key note 4 Kartik Singhal, Founder, 02 Cure
Topic- "How marketing & communication channels have evolved during the covid times and what lies ahead."
2:20 PM – 3:10 PM Session 4: The importance and best practices of Brand Purpose Communication 1. Rashmi Soni - VP and Corporate Communications,  Vistra
2. Paresh Chaudhry- Group President, Corporate Communication. Adani Group
3. Abhay Dange- Director Press and Corporate Affairs at BMW India
4. Prasidha Menon. Vice President & Global Head of Communications, OYO
5. Ms. Minari Shah – Director, Public Relations- Amazon
6. Subhayu Mishra - MD & Head, Corporate Affairs, Standard Chartered Bank & GBS, India, Standard Chartered Bank India
7. Bhagyashree S Navare, Associate Director and Category Head,  Pepsico
8. Girish Balchandra, Founder, On Purpose
Session Chair: Ruhail Amin, Editor, Exchange4media
3:10 PM – 3:25 PM PRCAI Report Launch by Kunal Kishore Sinha, Vice President, PRCAI
3:25 PM – 4:00 PM Session – 5: Digital marketing and communication in the age of the social media influencer 1. Rachana Chowdhary, Founder Director, Media Value Works
2. Pranav Kumar, Managing Director, Allison + Partners
3. Shruti Khanna, Deputy Manager – Digital & Retail Marketing, FORD
4. Raj Shamani, Founder, Jadugar
Session Chair: Mamta Dhingra, Founder- Lateral Sutra
4:00 – 4:20 PM Key note 4 Dr. Rupinder Singh Sodhi,  Managing Director of Gujarat Cooperative Milk key note Marketing Federation, Ltd., (AMUL)
4:21 PM – 4: 50 PM Session: 6 Regional media a defining factor in future of communications, how it will become a game changer  1. Shailesh Goyal, Founder & Director of Simulations
2. Khurshid Ahmad, Managing Director, Advantage Group
3. Mukesh Kharbanda, Managing Director, Fuzion
4. Sheela K Panicker, Founder Enright PR
Session Chair: Anup Sharma, Independent Communication Consultant & Senior Director, PRCAI
4: 50 PM - 5:25 PM Session 7: communication for social change and transformation Anurag Chauhan, Founder, Humans for Humanity
Nanditta Chibber, Media & Communications Consultant
 Vansh Nathani, Director, Educis
Renuka Dudeja, Brand and Marcomm Specialist
Laxmi Agarwal, Activist, The Laxmi Foundation
Session Chair: Sherya Krishnan, Sr. VP & Head Marketing & Comms, Anviti
5:30PM - 5:50 PM Valedictory session Ms Catherine Devaney, Deputy MD and Head of Health, UK, WE
Topic- "critical factors and forces that will shape communications in 2021"
5:50 PM – 6:05 PM Closing remarks to IPRCCC and opening address of IPRCCA Nawal Ahuja,  Co Founder and Director,
6:05 PM - 6:30 PM Inaugural of the IPRCCA Awards 2020