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Agenda

CONFERENCE Date 8th april 2022, TIMINGS - 10:30 AM ONWARDS

Theme of the conference:

The 5th Generation of Communication, will hybrid world and AI pave the way for next generation of communication

Time Session Speaker(s)
10:30 AM Inaugural Address
10:40 AM - 10:55 AM Welcome Address By Dr. Annurag Batra
10:55 AM Partner AVs
10:55 AM – 11:05 AM Opening keynote by Chief Guest Dr. Vinay Sahasrabuddhe, President, Indian Council for Cultural Relations (ICCR)
11:15 AM – 11:50 AM Session 1 : The association/ interdependence between marketing and communication Amit Nanchahal, Associate Director , Corporate Communication, Pepsico
Vandana Sandhir,     Chief Client Strategy Officer, BCW 
Beedisha Chakrabarti   Managing Consultant & VP Delhi, Archetype
Tuhina Pandey Communications Leader - IBM, India and South Asia · IBM
Moderator : Ruhail Amin, Editor exchange4media
11:50 AM – 12:05 PM keynote Session 1 Aman Mittal, Vice President, Lovely Professional University
12: 10 PM – 12:45 PM Session 2 : How should practitioners ensure that messages resonate in an era of fake news and post truth? Ajey Maharaj, Head - Corporate Communications & PR, Fortis
Pooja Chaudhri, Executive Director, Concept PR
Abhilasha Gupta   Head - Global Corporate Communications & Public Affairs, TechMahindra
Subramanian M,  Practice Lead – Technology, Hill + Knowlton
Moderator : Shrabasti Mallik, exchange4media
12:45 PM - 1:00 PM Special Session  Aseem Sood, CEO, Impact and Research Measurement 
1:00 PM – 1: 30 PM Lunch break
1:30 PM– 2:00 PM Session 3: How celebrities are brand custodian.  Nandita Puri, Author & Chair        Om Puri Foundation
Paula Mcglynn, CEO,  Bhartiya Digital Party
Dr. Rahul Sethi,   Practicing Doctor, Academician, Researcher and an Actor
Moderator : Ruhail Amin, Editor exchange4media
2:00 PM – 2:15 PM Keynote 3 Vikram Chandra, Founder, Editorji 
2:20 PM – 3:10 PM Session 4: Confluence of Media is shaping and changing the narrative Minari Shah Director Public Relations,     Amazon
Bibhu Ranjan Mishra  Director of Public Relations, Inmobi
Dr. Navneet Anand Founder,  Director  GreyMatters Communications
Nimisha Iyer,  Director - Marketing - Middle East, Africa and South Asia (MEASA),  Frost & Sullivan
Moderator:  Jyotsna Sharma, Editor, BWBusinessworld
3:10 PM - 3:25 PM Session on leadership Communication Rachana Chowdhary, Founder Director, Media Value Works
3:25 PM – 4:00 PM Session 5: Impact of influencer marketing and social media on the public relations Gagan Talwar,  National Head, BusinessWireIndia
Anshu Khanna, Owner, Goodword Media Services
Nikky Gupta, Director Media operation, Teamwork
Tarundeep Singh, Chief Growth Officer, 23 Watts
Moderator Ruchika Jha, Exchange4media
4:00 PM – 4:30 PM Session 6: The contribution/ function of communication in safeguarding public policies Suvir Paul, Executive Vice President, RF Thunder
Aman Gupta, Managing Partner, SPAG Asia
Nickil Baswan, VP Corporate Affairs and Policy, Cipla 
Moderator : Dr. Samir Kapur, Director, Adfactors
4:30 PM – 4:50  PM Keynote 4 Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital
5:00 - 5:20 PM Keynote 5 B. Thiagarajan, Managing Director, Bluestar
5:20 - 5:50 PM Session 7 : The Power of Communication in  Social Sector Girish Balachandran, Managing Partner, Onpurpose
Shivalika Chadha Malik,  Associate Director, Corporate Communication, Pepsico
Sonal Choithani  Chief Communication Officer, Aluminium and Power, Vedanta
Neeta Linz,  DGM- Corporate communications & CSR, LG
Moderator Ruchika Jha, Exchange4media
5:50 - 6:00 PM Valedictory Session Nawal Ahuja, Co Founder,  exchange4media