A. WEB
A.1 Best Banners -Single/ Campaign, Rich Media with or without video
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	#KidsNotForSale	Snapdeal and Save the Children	WATConsult
2	Amazon Prime Video - Comicstaan	Amazon Prime Video- Comicstaan	Pivotroots
3	Colors - Jigar Pe Trigger	Colors	Madison Media
A.2 Best Benchmark Content / Branded Content
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Dewar’s Scotch - You Got Chef’d	Dewar's	OML Entertainment
2	Chupa Chups Fun Ki Shakti	Chupa Chups	PHD Media + Creativeland Asia
3	TVF's Yeh Meri Family	The Viral Fever	-
A.3 Best Website/ Microsite
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	#BenchOfUnity - How social media brought 2.5 Lacs Indian together!	Kotak Mahindra Bank	Tonic Worldwide
2	Asian Paints enters E-commerce Segment	Asian Paints	Interactive Avenues – A Reprise network company
A.4 Best Use of Web Based Games
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Jio Cricket Play Along	Reliance Jio Infocomm	Reliance Jio Infocomm
2	5 Star - Ek Alag Style Se Kho Jao	5 Star	Affle
3	VIVO KBD Housie	Star Sports India	Star India
A.5 Best Campaign- Online Advertising and Digital Direct Response
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	McDonald’s- Aap Ke Zamaane Mein, Baap Ke Zamaane Ke Daam	McDonald’s India	22feet Tribal Worldwide
2	Children See, Children Do	Kores India	Liqvd Asia
3	American Tourister Curio become a ‘status symbol’ that’s Hard To Let Go	American Tourister	Interactive Avenues – A Reprise network company
B. MOBILE & TABLETS
B.1 Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Shemaroo Ibaadat App	Shemaroo Ibadaat	Shemaroo Entertainment
2	Asian Paints Colour Scheme Pro	Asian Paints	Elephant Design
3	MTV India - When India Dared To Stare	MTV India	Madison Media
B.2 Best Innovation in Mobile Marketing
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Firangi On Google maps	Yash Raj Films	-
2	JioInteract - Indian innovation for the world	Reliance Jio Infocomm	Reliance Jio Infocomm
3	12 Weeks Not 12 Months	2baconil	Webmaffia
B.3 Best Campaign- Use of Mobile and Mobile Monetization
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	AI That Drives Experience For Millenial Consumers	Goibibo	Affle
2	Indiabulls - Dhani: Phone Se Loan	Indiabulls Finance	Madison Media
3	Engagement in a media dark market: 81% Delivered!	Horlicks	Mindshare India
C. SOCIAL MEDIA
C.1 Best Use of Social Networks/ Social Media
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Muskaan	Himalaya	WATConsult
3	LED Ramlila	Havells India	Havells India
2	Children See, Children Do	Kores India	Liqvd Asia
C.2 Community Engagement / Community Building and Most Effective Social Listening
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Building a community of Dengue Fighters	Hit	Mindshare India
2	#SingForFootball	SonyLiv	Magnon eg+
3	Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change	Castrol Activ	Interactive Avenues– A Reprise network company
4	Ladki Haath Se Nikal Jayegi	Mahindra Corporate	FCB Interface Communications
C.3 Leveraging Social Media to boost brand ROI and engagement
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	#EATSLIKEAFOODIE	Uber Eats India	Glitch Media
2	Amazon Prime Video - Comicstaan	Amazon Prime Video- Comicstaan	PivotRoots & SoCheers
3	Platelet Donation Campaign	Godrej Kala HIT	Ogilvy
D. SEARCH and PPC CAMPAIGNS
D.1 BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Kurkure Contains Plastic	Kurkure	Mindshare India
2	HDFC Bank Business Growth with SEO	HDFC Bank	Puretech Digital
3	Garnering Top Google Search Results for Zivame With a Unique SEO Strategy	Zivame	INFIDIGIT Consultants
D.2 BEST PPC
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?	ZEE5	PUBLICIS MEDIA-EQUINOX DIGITAL
2	Indiabulls - Dhani: Phone Se Loan	Indiabulls Finance	Madison Media
2	Mind Your Language	Racold Water Heaters	WATConsult
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign - Product/ Services
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	A.O. Smith: Innovation has a name, not a gender	A.O. Smith India	Digitas India
2	HDFC Bank - EasyEMI	HDFC Bank	Performics India
3	VIVO IPL 2018	Star Sports India	Star Sports India
E.2 Best Integrated Media Campaign - Corporate
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Reach For Better	Franklin Templeton	The Better India
E.3 Best Integrated Media Campaign - Social Cause
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Jump For Health	Aditya Birla Health Insurance	Dentsu Webchutney
2	Children See, Children Do	Kores India	Liqvd Asia
3	Platelet Donation Campaign	Godrej Kala HIT	Ogilvy
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	MTV India - Bas Phoonk Hi Toh Maarni Hai	MTV India	Madison Media
2	change her not	zee tv	zee entertainment enterprise limited
E.5 Most Effective Use of Digital Analytics
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Chuk Chuk to Chug chug	Pepsi	Mindshare India
2	HDFC Bank - EasyEMI	HDFC Bank	Performics India
E.6 Best Media Campaign - Gender Parity
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	#TheTalk	Niine Sanitary Napkins	Anomalous
2	#DriveLikeALady - Kotak General Insurance	Kotak General Insurance	Fulcro
3	Muskaan	Himalaya	WATConsult
4	PowerlessQueen	Project Nanhi Kali	WATConsult
E.7 Campaign with the Best ROI
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	The Adaptive Data Lighthouse	Lifebuoy	Mindshare India
2	Mind Your Language	Racold Water Heaters	WATConsult
E.8 Best Digital Innovation
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Tyohaar hain to hum tayaar hain	Havells India	Havells India
E.9 Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	AI That Drives Experience For Millenial Consumers	Goibibo	Affle
2	Grofers Housefull Sale	Grofers	Pivotroots
E.10 Best use of AR or VR
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Mahindra Racing at the New Delhi Auto Expo 2018	Mahindra Racing	Mahindra Racing
2	Kasautii Zindagii Kay - AR activity	StarPlus	Star India
3	Entertainment Wish Karo, DishTV Karo	DishTV	Affle India
E.11 Best Use of Experiential Tech for Digital & Physical Experiences
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Infosys Reinvents The Australian Open With Unmarketing	Infosys	Langoor Digital
2	Mahindra Powerpath	Mahindra Automotive	22Feet Tribal Worldwide
3	Entertainment Wish Karo, DishTV Karo	DishTV	Affle India
E.12 Breakthrough Technology as Part of a Campaign
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	The Adaptive Data Lighthouse	Lifebuoy	Mindshare
2	MTV India - Bas Phoonk Hi Toh Maarni Hai	MTV India	Madison Media
E.13 Location-based or Proximity Marketing Campaign of the Year
S.NO	Campaign Title	Brand Name	Agency Name	Remarks
1	Kurkure Twistkeen	Mindshare India	Mindshare India
2	Planning shift from target audience to consuming audience	Black Dog	Mindshare
IDMA PERSON OF THE YEAR 2019
BYJU RAVEENDRAN
Best Dgital & Social Media Agency of the year
Mindshare India
Best Mobile Media Agency of the year
Madison Media
Best Digital & Social Media Advertiser of the year
Viacom 18