The Ever-Changing Role of PR, Marketing for Brands
| Time | Session | Topic | Speaker(s) |
| 10:30 AM | Inaugural Address | ||
| 11:00 AM - 11:15 AM | Welcome Address | Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media | |
| 10:55 AM | Partner AVs | ||
| 11:20 AM – 11:35 AM | Opening keynote by Chief Guest | ||
| 11:35 AM – 12:10 PM | Session 1: | New era of AI in PR: How it is challenging conventional PR methods and reshaping modern ones | Suvir Paul, Executive Vice President, RF Thunder Bhavna Singh, Vice President- Corporate Communications, Bharat Serums and Vaccines Limited Ravpreet Ganesh, Chief Integration Officer, The Mavericks Pradeep Wadhwa, Founder & Principal, Kritical Edge Shailesh Goyal, Director, Simulations Public Affairs Management Services Pvt. Ltd. Moderator: Ruchika Jha, exchange4media |
| 12:10 PM – 12:25 PM | Keynote Session | The Changing role of PR and Marketing for Brand | Ashwani Singla, Founding Managing Partner, Astrum – Reputation Advisory |
| 12: 25 PM – 12:50 PM | Session 2: | Industry 4.0 and its effects on PR | Abhilasha Gupta, Head - Global Corporate Communications & Public Affairs, Tech Mahindra Bhanu Arora, Senior Vice President - Corporate Affairs and Communications, METRO Cash & Carry India Private Limited Lovina Gujral, COO, Candour Communications Pranav Kumar, Managing Director, Allison + Partners Sayantani M Roy, Chief Strategy Officer, PR Pundit Moderator: Shrabasti Mallik, exchange4media |
| 12:50 PM - 1:05 PM | Special Session | Marketing Hacks for the Small and Medium Businesses | Rachana Chowdhary, Founder & Director, MediaValueWorks – Digital Communications Agency |
| 1:00 PM – 2:00 PM | Lunch break | ||
| 2:00 PM– 2:35 PM | Session 3: | Public Relations: Why is it the perfect career choice? | Dr Pooja Arora, Independent Researcher and Educator Neha Singhvi, Director - Public Affairs, Communications & CSR, Games 24 X7 Dr Surbhi Dhaiya, Professor, IIMC Dr Samir Kapur, Director, Adfactors PR Anindita Sinha, Head of Corporate Communications, L&T Metro Rail (Hyderabad) Ltd. Moderator: Madhvi Chaudhary, PR Manager, Media Mic |
| 2:35 PM – 2:50 PM | Keynote Session | From ABC to AI: Why you can't skip the fundamentals | Aseem Sood, CEO, Impact Measurement Pvt. Ltd and Chairman, AMEC |
| 2:50 PM – 3:25 PM | Session 4: | Decoding ESG |
Arupendra Mullick, VP TERI Business Sustainability Council Rajiv Tikoo, Senior Journalist Sonal Singh, Head - Corporate Communications, Jindal Stainless Limited Smita Pandey Mishra, Founder, Fandoro Technologies Sunil Kumar Sinha, Senior Director and Principal Economist, India Ratings Moderator: Gayatri Ramanathan, Senior Director, ESG & Sustainability, Kaizzen |
| 3:25 PM - 3:40 PM | Keynote Session | The Role of Artificial Intelligence | Dr Mina Nazari, WCFA |
| 3:40 PM – 4:15 PM | Session 5: | The importance of influencer marketing and PR strategy for a brand | Gurpreet Singh Tikku , Blogger & Influencer Gagan Talwar, Managing Director, Businesswire India Itika Kamra, Blogger & Influencer Nitika Panjwani, Travel Influencer Moderator : Jagriti Motwani, Co Founder and Chief, Cha Chi |
| 4:15 PM – 4:30 PM | Fireside Chat | Marketing and Communication on the Job | Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masood with Vineet Handa Founder and CEO, Kaizzen |
| 4:30 PM – 4:50 PM | Session 6: | The changing role of marketers | Kamna Hazrati, Founder, KH Advisory Gaurav Verma, Chief Marketing Officer, Pharmaeasy Moderator Abhishek Gulyani, CEO, Hill and Knowlton Strategies |
| 4:50 PM - 5:05 PM | Tea Break | ||
| 5:10 PM - 5:45 PM | Session 7: | Journalism and its effective role in PR and communications. | Dr Navneet Anand, Founder and Director, Grey Matters Dr Sarvesh Tiwari, Founder and MD, PR Professionals Group Prof Sanjay Ahirwal, Dean, School of Journalism and Mass Communication, Apeejay Stya University Kamal Narayan, CEO IHW Council & Co-founder Teamwork Communication Group. Moderator: Shivani Sharma, COO, On Purpose |
| 5:45 PM - 6:00 PM | Keynote Session | The Evolution of Modern Day PR | Maxim Behar, CEO, M3 Communications Group, Inc |
| 6:00 PM - 6:10 PM | Valedictory Session | Nawal Ahuja, Co Founder, exchange4media | |
| 6:10 PM Onwards | IPRCCA Awards 2022 | ||
| 6:10 PM – 6:20 PM | Opening keynote by Jury Chair | Mr. Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra | |