The new age marketer knows that technology not only can build brands but bring about transformation of an entire organisation. It enables them to better target their audiences, personalize messaging, and manage complex multichannel marketing campaigns, with data and analytics as an integral part of them. It opens up new sources of revenue and makes organisations run more efficiently.
But how does one do that? How does one choose the right tools and systems (there are more than 7,000 of them), what functionalities does one really need, what are the right stages to introduce them, and what value do they create for the organisation?
Get all the answers and more at MarTech India 2019, an exchange4media about the future of marketing and preparing for it.