Martech

April 2019, Delhi NCR

The Gartner’s CMO Spend Survey for 2018-2019 revealed that, the average percentage of a CMO’s budget allocated for MarTech jumped from 22% to 29%. As per the report, “Up from 22% in 2017, MarTech now accounts for a whopping 29% of the total marketing expense budget, making MarTech the single largest area of investment when it comes to marketing resources and programs.” The Gartner’s CMO Spend Survey is yet another reiteration about the importance of MarTech – a combination of the two words, Marketing and Technology – for today’s marketer.

The exchange4media Group is building a new platform - MarTech India 2019, where we seek to demystify MarTech by bringing together all the concerned stakeholders to put forth their view and debate on the key issues surrounding MarTech and the way forward. The day-long event, to be held on February 15, 2019, will see prominent speakers, from the Media, Advertising and Marketing fraternity, speak on a wide range of topics. These include:

  • The tools that make for an optimized MarTech mix
  • Building MarTech culture in the company’s marketing organization
  • Building a business case for MarTech & sell it internally within the organisation
  • Challenges in deployment of MarTech
  • The new skillsets that a CMO should posses
  • The convergence of the disciplines of IT and marketing
  • Disruption through MarTech
  • The role of creative thought in the MarTech framework
  • Building an optimal tech stack
  • Successful case studies of MarTech deployment in India
  • Future of MarTech

The exchange4media group organises more than 25 large-format events annually. These are focused on adding to the effectiveness of brands, marketers and various media platforms by way of debate & discussion at our conferences; or, felicitating the best in their fields at our gala award evenings.