MarTech India 2019 Agenda

THEME: Transformative Technologies for Marketing in 2020 and Beyond

Friday, August 23, 2019
9:30 - 10:00 am

Coffee, Registration

10:00 - 10:05 am

Opening by MC

10:05 - 10:20 am
Welcome Address

Dr. Annurag Batra, Chairman & Editor-in-Chief,
BW Businessworld & exchange4media

10:20 - 10:40 am
Martech 101

Ankush Garg, Director Consulting, Deloitte Digital — Digital Marketing & Commerce Practice

Today’s ever-changing Digital marketing world requires Technology.  To keep up with this change, marketers deploy a combination of Marketing & Technology or Mar-tech stacks to manage everything – from email, social, ads, content to CRM, analytics, leads, pipeline and sales. In this session, Ankush introduces MarTech, the landscape, Stacks and how MarTech reduces the challenges of a CMO

10:40 - 11:20 am

Topic: The ABC (Amazing, Brave and Confusing) of Digital driven Innovation: Reimagine & Reinventing Marketing for the New World.

Atul Jayawant, Group Executive President, Group IT & Group CIO, Aditya Birla Group

Imagine a day when you left your Mobile phone at home…

Imagine a day when Internet is down…

Imagine a day when you have no access to Social Media…

Seems like a very important part of our life has been taken away – Right?

We have all heard of Roti, Kapda and Makan – Today Mobile comes ahead of even Roti!

So the Trillion Dollar question is Are Marketers included in this Party – The New Digital World?

Are we ready to Reimagine Needs and Reinvent Solutions for the Consumer 2.0?

What are the Existing and New Needs of this Consumer in the New Digital World?

And how does a Business drive sustainable Competitive Growth in fulfilling these Needs or Not?!

Welcome to the ABC of Digital driven Innovation: Amazing, Brave and alsoConfusing: this is just the beginning by the way!

Why Amazing?

What is Brave?

How is it Confusing?

We have no choice – so enjoy the journey – and say welcome to the Everyday New World!

So, what happens to History, to Geography and to Economic Theory &the laws of Physics & 5 Ps of Marketing? A lot will be Reinvented – so Unlearning and Adaptation is key…

Special Address
11:20-11:50 am

Topic: The 4Ps of marketing technology - Marketing technology made simple(r).

Carlos Doughty, CEO/Chief Marketing Technologist/Founder, Martech Alliance

Carlos Doughty, CEO/CMT of MarTech Alliance, will walk you through his guide to navigating the martech madness. His practical framework, the 4Ps of marketing technology, will help you develop an integrated martech strategy & roadmap.

11:50 - 12:30 pm

Using Consumer Insights for Great Business Decisions

Ankit Prasad, CEO & Founder, Bobble AI

Manik Nangia, Senior Director & Chief Operations Officer, MaxLife Insurance

Sumeet Singh, CMO, Info Edge India (Naukri, 99acres, Jeevansathi, Shiksha)

Zubin Dubash, COO, Digital, Shemaroo

Yaquta Mandviwala, (Moderator) Partner, Bain & Company

Consumer insights drive marcomm, but they can also drive business results. The participants will discuss:

  • How to leverage consumer insights for agile and effective decision-making
  • How to identify great insights
  • How to integrate consumer insights into strategy.
Masters of Martech
12:30 - 1:00 pm

2020s: A Decade of Individualization in Financial Services

Ravi Santhanam CMO, HDFC Bank

Financial Services are in a unique position to have the customer’s behavior constantly at their disposal on their transaction platforms. These platforms in turn generate tremendous amounts of data. Naturally, leveraging this data to provide individualized, Omni-channel customer journeys is the next frontier for financial services in the 2020s.

What would one need to get there?

  • Identify the individual customer and all their devices across owned and external channels
  • Make data and analytics your engine and be able to crunch data at tremendous scale
  • Tie above two together and provide a real-time individualized customer experience

While all this is ideal, let’s look at what it takes to arrive here technically as well as organizationally.

1:00 - 1:45 pm
Special Sessions
1:45 - 2:15 pm

A CX Roadmap that Puts Customers in the Driving Seat

Alan Pelz-Sharpe Founder, Deep Analysis

Business, technology, and marketing executives almost have too much of a good thing when it comes to launching customer experience (CX) initiatives. Why? They are inundated with more can possibly fund, staff, or manage at any given time. Not only do CX projects involve technology changes, but successful initiatives also require a deep shift in the firm’s culture – which is both challenging and time-consuming. Executives leading digital transformation efforts must make hard decisions about what to green light, what to postpone, and what to emphasize – culture change, new technology, or both?

2:15 - 3:00pm

Winning Strategies, Tactics and Tools for Personalization

Piyush Kumar Head, Data Platform Engineering, MakeMyTrip

Prashan Agarwal CEO, Gaana (Times Internet)

Varun Jha CMO & Head - Demand Business, Zoomcar

Personalization represents one of the biggest opportunities facing marketers, but it's not without pitfalls. Marketers strive to achieve relevance and avoid creepiness; scale personalization that yields results with customers; and place smart tech bets to enable execution and innovation. In this session panellists share how they tackle these challenges and:

  • How to use customer insight to build your personalization strategy
  • How to translate your personalization strategy into tactical execution
  • How to build a Martech stack to execute personalization at scale

Expert Talk
3:00 - 3:20 pm

Best Practices to Evaluate Technologies and Vendors for Your Omni channel Marketing Needs

Apoorv Durga Research Director & Analyst, Real Story Group

The session will cover:

  • - Learn how to distinguish among features, architectures, cost, and ecosystems to assess how to underpin your marketing strategy with the best-fitting tools for your needs
  • - Explore key technology pieces that can help you build an omnichannel marketing stack
  • - Find out how to strive an agile, test-based selection process that engages your peers as advocates for the right solution
  • - Know how to create a vendor shortlist and evaluate key Martech vendors
  • - Find out pros and cons of key vendors in Martech Marketplaces

3:20 - 4:00 pm

Building a Data-Driven Marketing Strategy

Deepali Naair CMO, IBM India/S Asia

Neeraj Singhal Country Manager, Zeotap

Santosh Gannavarapu Chief Growth Officer, Merkle Sokrati

Udaysimha Mysore Director Marketing, FirstHive Tech Corp

Chitra Iyer (Moderator) Editor-in-Chief, MarTech Advisor

Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before. The challenge is making sense of that data. How can we use it to tailor our marketing strategies? Better yet, how can we use it to bolster our marketing efforts? The alternative isn’t even a question because it’s unavoidable — we need data-driven marketing because people expect relevant, useful and personal experiences from the brands they interact with, and that’s exactly what data-driven marketing produces.

4:00 - 4:30 pm

Augment Your Brand: Integrating AR into your Marketing Strategy

Kashyap Vadapalli CMO, Pepperfry

Siddharth Garg Founder & CTO, Quytech

Both marketers and technology professionals need to prepare for the future of marketing. This session focuses on the intersection between Marketing and Augmented Reality (AR). It will guide attendees through how AR is disrupting today’s sales and marketing funnels, and how marketers can use this emerging technology in their strategies. It will challenge marketers to see the potential that AR brings to the industry while giving them practical takeaways.

Special Sessions
4:30 - 5:00 pm

Building the Right Technology Stack

Antonia Edmunds Head of Acoustic, Asia Pacific & Japan

Concluding Keynote
5:00 - 5:30 pm

I Have Martech, Now What?

Alexander Low, Digital Soothsayer, DLAignite

People, Process and hen technology, not the other way around. This will be a fast-paced keynote on how social is changing the way we communicate, buy, sell, find love and more.

Businesses who want to succeed in the rapid explosion of martech solutions need to understand that they have to start with Why? And what's in it for me?Before they can even consider the how, in deploying martech into their business.

Alex will take you through how you can enable your business to get the maximum value out yourmartech solution by answering these 3, seemingly simple, questions:

What's in it for me?
How do I implement?
It doesn't matter whether you are a small start-up or a global billion dollar business; the same rules apply to all.
The question is: what is your mindset?

5:30-6:00 pm

Expo Visit

6:00-7:00 pm

Networking Reception by Acoustic