THE LEELA, GURUGRAM, DELHI NCR I OCTOBER 14, 2022

About e4m Martech India - Conference

Martech India 2022 Conference aims at providing the audiences an opportunity to evaluate new technologies and learn best practices for implementing and managing them. The daylong conference will be attended by marketing and technology leaders of Indian and multinational companies and other stakeholders in the Martech domain.

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Networking

Why Attend?

Corporate landscapes are being transformed by disruption like never before. Digital demands are not the only thing driving today's organizations to transform. Several firms are now competing with players outside their own industries as a result of the recent wave of disruption that left many in its wake. Leadership in the 21st century needs to take into account the implications of digital transformation for their organization right now and in the future. Businesses of all sizes are integrating new technology, from start-ups to large enterprises.

Technology is moving faster today than at any time in human history.Consumer expectations are higher than ever before, and MarTech is key tomeeting and exceeding those expectations.This one day conference will help decode the challenges in connecting customers and unearth new marketing technologies in India. This, in turn, allows businesses to remain ahead of their competitors, not to mention the increasing importance of customer data, marketing automation, and many other tools for easier management.This one-day summit will feature anecdotes, facts, and analyses from top minds not only in India but around the world.

Who is Attending?
  • CEO's, CMO's, CCO's, CIO's
  • Digital & Innovation Heads
  • Product & brand Heads
  • Chief Data Officers
  • Martech Influencer & specialists
  • Start-Up Ecosystems
  • Senior Level Marketers & Tech Innovators
  • Customer Experience Heads
  • Customer Delivery heads
  • Head of Analytics & Consumer Insights
  • Global CMO
  • Marketing & Technology Service Providers
  • Advertising & Marketing Agencies
Category Early Bird Offer (Per Delegate Fee) Standard Offer (Per Delegate Fee) Regular Price (Per Delegate Fee)
Timeline Till Sep 15 15 Sep - 30 Sep 1 Oct - 14 Oct
1-5 Delegates 5,000 7,000 9,000
6 and Above Delegates 4,000 5,500 7,500
Above mentioned Fee is in INR and exclusive of 18% GST

Agenda

THEME - DRIVING DIGITAL TRANSFORMATION THROUGH MARTECH
Digital transformation is all about change required from businesses to adapt to changing customer behaviour and expectations. In India, this change has been brought about by availability of inexpensive smartphones, data, apps and platforms in Indian languages that relevant to India’s socio-economic framework, and initiatives by the government and other sectors towards propelling digital consumption growth.
The common theme behind digital transformation is the need to adapt existing technology, structures, and ways of working to meet changing customer needs. And at the heart of an effective digital transformation strategy is the customer. Businesses succeed or fail based on whether they are relevant to consumers. This is where Martech comes in. It helps brands understand what customers want, tells them about the various touch points and creates structures for the customer data they need to create personalised and relevant experiences.
Time Session
9:30 am - 10:00 am REGISTRATION
10:00 am - 10:15 am OPENING REMARKS
Session 1
10:15 am - 10:45 am
KEYNOTE PANEL Key Global Marketing Technology Trends

The session examines the current and upcoming trends in the Martech ecosystem, the feasibility of full automation of marketing efforts with the emerging technology platforms, holistic transformation of marketing in a digital-first world and other related aspects.

Session 2
10:45 am - 11:15 am
KEYNOTE PRESENTATION Customer-Centric Digital Transformation

The session will cover how organisations should not get entangled in a mirage of technology and should keep customers at the centre to lead a digital transformation. It may include why and how the businesses should make an agile shift of strategy in transforming themselves into a seamless digital experience which eases the customer’s struggle and builds a competitive advantage.

Session 3
11:15 am - 12:15 pm
PRESENTATIONS Winning With Personalization: The Success Stories

It features presentations on ‘Winning with Personalization: The Success Stories'’, in which industry leaders will share insights on how successful implementation of personalisation strategies have helped their organizations to reconnect with the customers to achieve their goals.

Session 4
12:15 pm - 1:00 pm
EXPERT SESSION Using CDP To Make Most Of Your Customer Data

The session will cover such aspects as understanding the overall business, uncovering the implicit or explicit strategy driving business decisions, and relating that strategy to decisions about marketing programs and resources.

1:00 pm - 1:45 pm LUNCH
Session 5
1:45 pm - 2:30 pm
EXPERT SESSION Data Storytelling: It Starts With a Story

The session will uncover the significance of data in storytelling and how technologies are helping marketers tell impactful stories.

Session 6
2:30 pm - 3:15 pm
PANEL DISCUSSSION Strategies to Make Social Listening Work for Brands

The discussion in this session covers the difference between social listening, analytics, and intelligence; tools and technologies for social listening; what to measure and how to use social listening data, among other things.

Session 7
3:15 pm - 3:45 pm
PRESENTATIONS Transforming Customer Experiences Using AR/VR

Augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. The session features two Indian brands sharing how to create AR-based experiences and what they achieved from doing so.

Session 8
3:45 pm - 4:30 pm
PANEL DISCUSSION How Video and Social Entertainment are Transforming Marketing

The session examines the impact of video and social media entertainment as an essential driver for a brand's success and how in today's digital space it should be at the core of an effective marketing strategy.

Session 9
4:30 pm - 5:15 pm
LIVE DEMO Marketing in Metaverse

The session will be a live demonstration of the nuances of the emerging domain of Metaverse, the factors that influence customer's choices, the do's, the don'ts and dynamic matrix of analytics for measurement of marketing efforts performance.

Session 10
5:15 pm - 6:00 pm
CLOSING KEYNOTE Future-Proofing Your Martech Stack

The session examines the key components of a system which is future ready, core functions supported by a flexible marketing structure and key attributes of an agile organisation.

Keynote

David Raab
David Raab
Founder
CDP Institute

Speakers

Speakers

Deepak Bakshi
Deepak Bakshi
Managing Director
Accenture Strategy and Consulting, India
Kashyap Kompella
Kashyap Kompella
CEO
RPA2AI Research
Sarthak Sheth
Sarthak Sheth
SVP, Chief Sales & Marketing Officer
Tata Realty
Vidya Kailasam Hangal
Vidya Kailasam Hangal
Consumer Digital Lead
Mondelez International
Shuvadip Banerjee
Shuvadip Banerjee
Chief Digital Marketing Officer
ITC Limited
Francis Rodrigues
Francis Rodrigues
SVP E-commerce and Digital Marketing
HDFC Life
Ashish Tiwari
Ashish Tiwari
CMO
Home Credit India
Saurabh Agrawal
Saurabh Agrawal
SVP, Analytics and CRM
Home Credit India
Sachin Vashistha
Sachin Vashistha
Director and Head , Digital Marketing
Paisa Bazaar
Prasun Kumar
Prasun Kumar
CMO
Just Dial
Lokendra Saini
Lokendra Saini
Chief Operating Officer
Ease my Trip
Amit Midha
Amit Midha
Digital Head
OPPO India

Partners

partners