About e4m Martech India - Conference

Martech India 2022 Conference aims at providing the audiences an opportunity to evaluate new technologies and learn best practices for implementing and managing them. The daylong conference will be attended by marketing and technology leaders of Indian and multinational companies and other stakeholders in the Martech domain.


Why Attend?

Corporate landscapes are being transformed by disruption like never before. Digital demands are not the only thing driving today's organizations to transform. Several firms are now competing with players outside their own industries as a result of the recent wave of disruption that left many in its wake. Leadership in the 21st century needs to take into account the implications of digital transformation for their organization right now and in the future. Businesses of all sizes are integrating new technology, from start-ups to large enterprises.

Technology is moving faster today than at any time in human history.Consumer expectations are higher than ever before, and MarTech is key tomeeting and exceeding those expectations.This one day conference will help decode the challenges in connecting customers and unearth new marketing technologies in India. This, in turn, allows businesses to remain ahead of their competitors, not to mention the increasing importance of customer data, marketing automation, and many other tools for easier management.This one-day summit will feature anecdotes, facts, and analyses from top minds not only in India but around the world.

Who is Attending?
  • CEO's, CMO's, CCO's, CIO's
  • Digital & Innovation Heads
  • Product & brand Heads
  • Chief Data Officers
  • Martech Influencer & specialists
  • Start-Up Ecosystems
  • Senior Level Marketers & Tech Innovators
  • Customer Experience Heads
  • Customer Delivery heads
  • Head of Analytics & Consumer Insights
  • Global CMO
  • Marketing & Technology Service Providers
  • Advertising & Marketing Agencies


Digital transformation is all about change required from businesses to adapt to changing customer behaviour and expectations. In India, this change has been brought about by availability of inexpensive smartphones, data, apps and platforms in Indian languages that relevant to India’s socio-economic framework, and initiatives by the government and other sectors towards propelling digital consumption growth.
The common theme behind digital transformation is the need to adapt existing technology, structures, and ways of working to meet changing customer needs. And at the heart of an effective digital transformation strategy is the customer. Businesses succeed or fail based on whether they are relevant to consumers. This is where Martech comes in. It helps brands understand what customers want, tells them about the various touch points and creates structures for the customer data they need to create personalised and relevant experiences.
Time Session
8:30 - 9:50 am Registration
9:55 -10:10 am OPENING REMARKS
Session 1
10:15 - 11:00 am
KEYNOTE PANEL DISCUSSION Key Global Marketing Technology Trends

The session examines the current and upcoming trends in the Martech ecosystem, the feasibility of full automation of marketing efforts with the emerging technology platforms, holistic transformation of marketing in a digital-first world and other related aspects.

Deepak Bakshi,MD, Accenture Strategy & Consulting, India
Atin Chhabra,Global Vice President, Digital Marketing & Media, Schneider Electric
Anindita Das Veluri, Director – Marketing, Adobe India
Deepika Warrier, Chief Marketing Officer, DIAGEO India
Ripunjay Bararia, CTO & Co-founder, Sugarbox Networks
Ankur Gattani, VP-Growth and Marketing, Webengage
Kashyap Kompella, CEO, RPA2AI Research (Session Chair)
Session 2
11:00 - 11:20 am
SPECIAL ADDRESS Maruti’s Journey into Nexaverse
Shashank Srivastava, Senior Executive Director, Maruti Suzuki India
Session 3
11:20 - 12:00 pm
PANEL DISCUSSION Winning with Personalization: The Success Stories

In this session, industry leaders will share insights on how successful implementation of personalisation strategies have helped their organizations to reconnect with the customers to achieve their goals.

Vidya Kailasam Hangal, Consumer Digital Lead, Mondelez International
Sachin Vashistha, CMO, Paisa Bazaar
Ashish Aggarwal, VP Growth, Bharat Pe
Sangeet Agarwal, Head of Product and Design -
Anil Pandit, SVP, Publicis Media (Session Chair)
Session 4
12:00 - 12:20 pm
SPECIAL ADDRESS How to Future Proof Your Digital Marketing by Unifying Your Martech & Adtech Stack
Rajiv Dingra, Founder and CEO, ReBid
Session 5
12:20 - 1:05 pm
PANEL DISCUSSION How Video and Social Entertainment are Transforming Marketing

The session examines the impact of video and social media entertainment as an essential driver for a brand's success and how in today's digital space it should be at the core of an effective marketing strategy.

Francis Rodrigues, SVP- Ecommerce & Digital Marketing, HDFC Life
Amit Midha, Digital Head, Oppo
Anuja Mishra, Chief Marketing Officer, Mamaearth
Dattatray Shivaji Katkar, Sales Director, Brightcove
Saikat Sinha, Head -Digital Marketing and Transformation, Lenovo
Bharat Khatri, Chief Digital Officer, APAC, Omnicom Media Group (Session Chair)
1:05 - 2:00 pm LUNCH
Session 6
2:00 PM - 2:45 PM
EXPERT SESSION Using CDP To Make Most of Your Customer Data

The session will cover such aspects as understanding the overall business, uncovering the implicit or explicit strategy driving business decisions, and relating that strategy to decisions about marketing programs and resources.

David Raab, Founder, The CDP Institute
Session 7
2:45 - 3:15 pm
PANEL DISCUSSSION Strategies to Make Social Listening Work for Brands

The discussion in this session covers the difference between social listening, analytics, and intelligence; tools and technologies for social listening; what to measure and how to use social listening data, among other things.

Sarthak Seth,SVP, Chief Sales & Marketing Officer, Tata Realty
Ashish Tiwari, CMO , Home Credit India
Lokendra Saini, COO, Ease my Trip
Gagan Arora, SVP Brand and Marketing, Pristyn Care
Saurabh Agrawal, SVP Analytics and CRM, Lenskart
Ruhail Amin, Senior Editor, e4m & BW businessworld (Session Chair)
Session 8
3:15 - 3:30 pm
PARTNER SESSION Leveraging new touchpoints and communication in a changed customer journey.
Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar
Session 9
3:30 - 4:00 pm
PANEL DISCUSSION Marketing in Metaverse

The session will be a live demonstration of the nuances of the emerging domain of Metaverse, the factors that influence customer's choices, the do's, the don'ts and marketing efforts.

Shankar Iyer, Associate Director, Marketing, Perfetti Van Melle India Pvt Ltd
Saumya Rathor, Associate Director, Marketing, Pepsi Cola
Gazal Bajaj, Head ,Media Management, Nestle
Niraj Ruparel, Head Of Mobile & Emerging Tech - Groupm India (Session Chair)
Session 10
4:00 - 4:45 pm
CLOSING KEYNOTE Future-Proofing Your Martech Stack

The session examines the key components of a system which is future ready, core functions supported by a flexible marketing structure and key attributes of an agile organisation.

Apoorv Durga, Vice President, Research & Advisory at Real Story Group
4:45-5:00 pm Vote of Thanks


David Raab
David Raab
CDP Institute



Deepak Bakshi
Deepak Bakshi
Managing Director
Accenture Strategy and Consulting, India
Shashank Srivastava
Shashank Srivastava
Senior Executive Director
Maruti Suzuki India
Kashyap Kompella
Kashyap Kompella
RPA2AI Research
Sarthak Sheth
Sarthak Seth
SVP, Chief Sales & Marketing Officer
Tata Realty
Soumya Mohanty
Soumya Mohanty
Managing Director and Chief Client Officer- South Asia, Insights Division
Ankur Gattani
Ankur Gattani
VP- Growth and Marketing
Ripunjay Bararia
Ripunjay Bararia
CTO & CoFounder
SugarBox Networks
Dattatray Shivaji Katkar
Dattatray Shivaji Katkar
Sales Director
Anindita Das Veluri
Anindita Das Veluri
Director – Marketing
Adobe India
Vidya Kailasam Hangal
Vidya Kailasam Hangal
Consumer Digital Lead
Mondelez International
Francis Rodrigues
Francis Rodrigues
SVP E-commerce and Digital Marketing
Ashish Tiwari
Ashish Tiwari
Home Credit India
Saurabh Agrawal
Saurabh Agrawal
SVP, Analytics and CRM
Home Credit India
Sachin Vashistha
Sachin Vashistha
Paisa Bazaar
Lokendra Saini
Lokendra Saini
Chief Operating Officer
Ease my Trip
Amit Midha
Amit Midha
Digital Head
OPPO India
Sangeet Agarwal
Sangeet Agarwal
Head of Product and Design
Atin Chhabra
Atin Chhabra
Global Vice President, Digital Marketing & Media
Schneider Electric
Apoorv Durga
Apoorv Durga
Vice President, Research & Advisory
Real Story Group
Ashish Aggarwal
Ashish Aggarwal
Anuja Mishra
Anuja Mishra
Chief Marketing Officer
Niraj Ruparel
Niraj Ruparel
Head Of Mobile & Emerging Tech
Groupm India
Deepika Warrier
Deepika Warrier
Chief Marketing Officer
Saikat Sinha
Saikat Sinha
APAC Social & Digital Marketing Lead
Anil Pandit
Anil Pandit
Senior Vice President
Publicis Media
Gazal Bajaj
Gazal Bajaj
Head - Media Management
Bharat Khatri
Bharat Khatri
Chief Digital Officer-APAC
Omnicom Media Group
Gagan Arora
Gagan Arora
SVP- Brand and Marketing
Pristyn Care
Shankar Iyer
Shankar Iyer
Associate Director Marketing
Perfetti Van Melle India Pvt Ltd
Saumya Rathor
Saumya Rathor
Associate Director, Marketing
Rajiv Dingra
Rajiv Dingra
Founder and CEO