About e4m Martech India - Conference
Martech India 2022 Conference aims at providing the audiences an opportunity to evaluate new technologies and learn best practices for implementing and managing them. The daylong conference will be attended by marketing and technology leaders of Indian and multinational companies and other stakeholders in the Martech domain.
Corporate landscapes are being transformed by disruption like never before. Digital demands are not the only thing driving today's organizations to transform. Several firms are now competing with players outside their own industries as a result of the recent wave of disruption that left many in its wake. Leadership in the 21st century needs to take into account the implications of digital transformation for their organization right now and in the future. Businesses of all sizes are integrating new technology, from start-ups to large enterprises.
Technology is moving faster today than at any time in human history.Consumer expectations are higher than ever before, and MarTech is key tomeeting and exceeding those expectations.This one day conference will help decode the challenges in connecting customers and unearth new marketing technologies in India. This, in turn, allows businesses to remain ahead of their competitors, not to mention the increasing importance of customer data, marketing automation, and many other tools for easier management.This one-day summit will feature anecdotes, facts, and analyses from top minds not only in India but around the world.
- CEO's, CMO's, CCO's, CIO's
- Digital & Innovation Heads
- Product & brand Heads
- Chief Data Officers
- Martech Influencer & specialists
- Start-Up Ecosystems
- Senior Level Marketers & Tech Innovators
- Customer Experience Heads
- Customer Delivery heads
- Head of Analytics & Consumer Insights
- Global CMO
- Marketing & Technology Service Providers
- Advertising & Marketing Agencies
|Category||Early Bird Offer (Per Delegate Fee)||Standard Offer (Per Delegate Fee)||Regular Price (Per Delegate Fee)|
|Timeline||Till Sep 15||15 Sep - 30 Sep||1 Oct - 14 Oct|
|6 and Above Delegates||4,000||5,500||7,500|
|Above mentioned Fee is in INR and exclusive of 18% GST|
|9:30 am - 10:00 am||REGISTRATION|
|10:00 am - 10:15 am||OPENING REMARKS|
10:15 am - 10:45 am
|KEYNOTE PANEL Key Global Marketing Technology Trends
The session examines the current and upcoming trends in the Martech ecosystem, the feasibility of full automation of marketing efforts with the emerging technology platforms, holistic transformation of marketing in a digital-first world and other related aspects.
10:45 am - 11:15 am
|KEYNOTE PRESENTATION Customer-Centric Digital Transformation
The session will cover how organisations should not get entangled in a mirage of technology and should keep customers at the centre to lead a digital transformation. It may include why and how the businesses should make an agile shift of strategy in transforming themselves into a seamless digital experience which eases the customer’s struggle and builds a competitive advantage.
11:15 am - 12:15 pm
|PRESENTATIONS Winning With Personalization: The Success Stories
It features presentations on ‘Winning with Personalization: The Success Stories'’, in which industry leaders will share insights on how successful implementation of personalisation strategies have helped their organizations to reconnect with the customers to achieve their goals.
12:15 pm - 1:00 pm
|EXPERT SESSION Using CDP To Make Most Of Your Customer Data
The session will cover such aspects as understanding the overall business, uncovering the implicit or explicit strategy driving business decisions, and relating that strategy to decisions about marketing programs and resources.
|1:00 pm - 1:45 pm||LUNCH|
1:45 pm - 2:30 pm
|EXPERT SESSION Data Storytelling: It Starts With a Story
The session will uncover the significance of data in storytelling and how technologies are helping marketers tell impactful stories.
2:30 pm - 3:15 pm
|PANEL DISCUSSSION Strategies to Make Social Listening Work for Brands
The discussion in this session covers the difference between social listening, analytics, and intelligence; tools and technologies for social listening; what to measure and how to use social listening data, among other things.
3:15 pm - 3:45 pm
|PRESENTATIONS Transforming Customer Experiences Using AR/VR
Augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. The session features two Indian brands sharing how to create AR-based experiences and what they achieved from doing so.
3:45 pm - 4:30 pm
|PANEL DISCUSSION How Video and Social Entertainment are Transforming Marketing
The session examines the impact of video and social media entertainment as an essential driver for a brand's success and how in today's digital space it should be at the core of an effective marketing strategy.
4:30 pm - 5:15 pm
|LIVE DEMO Marketing in Metaverse
The session will be a live demonstration of the nuances of the emerging domain of Metaverse, the factors that influence customer's choices, the do's, the don'ts and dynamic matrix of analytics for measurement of marketing efforts performance.
5:15 pm - 6:00 pm
|CLOSING KEYNOTE Future-Proofing Your Martech Stack
The session examines the key components of a system which is future ready, core functions supported by a flexible marketing structure and key attributes of an agile organisation.