About e4m Martech India - Conference

Martech India 2022 Conference aims at providing the audiences an opportunity to evaluate new technologies and learn best practices for implementing and managing them. The daylong conference will be attended by marketing and technology leaders of Indian and multinational companies and other stakeholders in the Martech domain.

Day

300+

Attendees

30+

Speakers

10+

Sessions

Unlimited

Networking

Why Attend?

Corporate landscapes are being transformed by disruption like never before. Digital demands are not the only thing driving today's organizations to transform. Several firms are now competing with players outside their own industries as a result of the recent wave of disruption that left many in its wake. Leadership in the 21st century needs to take into account the implications of digital transformation for their organization right now and in the future. Businesses of all sizes are integrating new technology, from start-ups to large enterprises.

Technology is moving faster today than at any time in human history.Consumer expectations are higher than ever before, and MarTech is key tomeeting and exceeding those expectations.This one day conference will help decode the challenges in connecting customers and unearth new marketing technologies in India. This, in turn, allows businesses to remain ahead of their competitors, not to mention the increasing importance of customer data, marketing automation, and many other tools for easier management.This one-day summit will feature anecdotes, facts, and analyses from top minds not only in India but around the world.

Who is Attending?

CEO's, CMO's, CCO's, CIO's
Digital & Innovation Heads
Product & brand Heads
Chief Data Officers

Martech Influencer & specialists
Start-Up Ecosystems
Senior Level Marketers & Tech Innovators

Customer Experience Heads
Customer Delivery heads
Head of Analytics & Consumer Insights

Global CMO
Marketing & Technology Service Providers
Advertising & Marketing Agencies

Agenda

THEME - DRIVING DIGITAL TRANSFORMATION THROUGH MARTECH

Digital transformation is all about change required from businesses to adapt to changing customer behaviour and expectations. In India, this change has been brought about by availability of inexpensive smartphones, data, apps and platforms in Indian languages that relevant to India’s socio-economic framework, and initiatives by the government and other sectors towards propelling digital consumption growth.

The common theme behind digital transformation is the need to adapt existing technology, structures, and ways of working to meet changing customer needs. And at the heart of an effective digital transformation strategy is the customer. Businesses succeed or fail based on whether they are relevant to consumers. This is where Martech comes in. It helps brands understand what customers want, tells them about the various touch points and creates structures for the customer data they need to create personalised and relevant experiences.

Time	Session
8:30 - 9:50 am	Registration
9:55 -10:10 am	OPENING REMARKS
Session 1 10:15 - 11:00 am	KEYNOTE PANEL DISCUSSION Key Global Marketing Technology Trends The session examines the current and upcoming trends in the Martech ecosystem, the feasibility of full automation of marketing efforts with the emerging technology platforms, holistic transformation of marketing in a digital-first world and other related aspects. Deepak Bakshi,MD, Accenture Strategy & Consulting, India Atin Chhabra,Global Vice President, Digital Marketing & Media, Schneider Electric Anindita Das Veluri, Director – Marketing, Adobe India Deepika Warrier, Chief Marketing Officer, DIAGEO India Ripunjay Bararia, CTO & Co-founder, Sugarbox Networks Ankur Gattani, VP-Growth and Marketing, Webengage Kashyap Kompella, CEO, RPA2AI Research (Session Chair)
Session 2 11:00 - 11:20 am	SPECIAL ADDRESS Maruti’s Journey into Nexaverse Shashank Srivastava, Senior Executive Director, Maruti Suzuki India
Session 3 11:20 - 12:00 pm	PANEL DISCUSSION Winning with Personalization: The Success Stories In this session, industry leaders will share insights on how successful implementation of personalisation strategies have helped their organizations to reconnect with the customers to achieve their goals. Vidya Kailasam Hangal, Consumer Digital Lead, Mondelez International Sachin Vashistha, CMO, Paisa Bazaar Ashish Aggarwal, VP Growth, Bharat Pe Sangeet Agarwal, Head of Product and Design - Housing.com Anil Pandit, SVP, Publicis Media (Session Chair)
Session 4 12:00 - 12:20 pm	SPECIAL ADDRESS How to Future Proof Your Digital Marketing by Unifying Your Martech & Adtech Stack Rajiv Dingra, Founder and CEO, ReBid
Session 5 12:20 - 1:05 pm	PANEL DISCUSSION How Video and Social Entertainment are Transforming Marketing The session examines the impact of video and social media entertainment as an essential driver for a brand's success and how in today's digital space it should be at the core of an effective marketing strategy. Francis Rodrigues, SVP- Ecommerce & Digital Marketing, HDFC Life Amit Midha, Digital Head, Oppo Anuja Mishra, Chief Marketing Officer, Mamaearth Dattatray Shivaji Katkar, Sales Director, Brightcove Saikat Sinha, Head -Digital Marketing and Transformation, Lenovo Bharat Khatri, Chief Digital Officer, APAC, Omnicom Media Group (Session Chair)
1:05 - 2:00 pm	LUNCH
Session 6 2:00 PM - 2:45 PM	EXPERT SESSION Using CDP To Make Most of Your Customer Data The session will cover such aspects as understanding the overall business, uncovering the implicit or explicit strategy driving business decisions, and relating that strategy to decisions about marketing programs and resources. David Raab, Founder, The CDP Institute
Session 7 2:45 - 3:15 pm	PANEL DISCUSSSION Strategies to Make Social Listening Work for Brands The discussion in this session covers the difference between social listening, analytics, and intelligence; tools and technologies for social listening; what to measure and how to use social listening data, among other things. Sarthak Seth,SVP, Chief Sales & Marketing Officer, Tata Realty Ashish Tiwari, CMO , Home Credit India Lokendra Saini, COO, Ease my Trip Gagan Arora, SVP Brand and Marketing, Pristyn Care Saurabh Agrawal, SVP Analytics and CRM, Lenskart Ruhail Amin, Senior Editor, e4m & BW businessworld (Session Chair)
Session 8 3:15 - 3:30 pm	PARTNER SESSION Leveraging new touchpoints and communication in a changed customer journey. Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar
Session 9 3:30 - 4:00 pm	PANEL DISCUSSION Marketing in Metaverse The session will be a live demonstration of the nuances of the emerging domain of Metaverse, the factors that influence customer's choices, the do's, the don'ts and marketing efforts. Shankar Iyer, Associate Director, Marketing, Perfetti Van Melle India Pvt Ltd Saumya Rathor, Associate Director, Marketing, Pepsi Cola Gazal Bajaj, Head ,Media Management, Nestle Niraj Ruparel, Head Of Mobile & Emerging Tech - Groupm India (Session Chair)
Session 10 4:00 - 4:45 pm	CLOSING KEYNOTE Future-Proofing Your Martech Stack The session examines the key components of a system which is future ready, core functions supported by a flexible marketing structure and key attributes of an agile organisation. Apoorv Durga, Vice President, Research & Advisory at Real Story Group
4:45-5:00 pm	Vote of Thanks