1. Enterprise martech vendor of the year
This category reflects martech vendors with solutions targeted at large or ‘enterprise’ level organisations (with annual turnover of More than INR 1.0 billion). The submission should demonstrate what the organisation has done within the last year that is exceptional and differentiates it from competitors and other organisations with a similar target audience. This could reference factors such as [but not exclusively]: recent marketing activity, new product launches, product enhancements, events and conferences (both proprietary or third party ones), CSR, customer engagement activities, channel programmes, etc.
Wherever possible or relevant, the vendor should demonstrate how it has worked towards a specific plan for the year, in order to achieve specific objectives
2. MSME martech vendor of the year
This category reflects martech vendors with solutions targeted at micro, small or medium sized businesses. (with annual turnover of less that INR 1.0 billion) The submission should demonstrate what the organisation has done within the past year that is exceptional and differentiates it from competitors and other organisations with a similar target audience. This could include reference factors such as [but not exclusively]: recent marketing activity, new product launches, product enhancements, events and conferences (both proprietary or third party ones), CSR, customer engagement activities, channel programmes, etc. Wherever possible or relevant, the vendor should demonstrate how it has worked towards a specific plan for the year, in order to achieve specific objectives.
3. Emerging vendor of the year (less than three years old on July 31, 2020)
This category reflects new martech vendors and platforms that have only recently arrived in the market. Submissions should explain the impact that they have had since launching, how they have sought to disrupt the market, and how they have managed the challenge of delivering accelerated growth a fast-moving and highly competitive environment.
4. India-founded martech vendor of the year
India's home-grown martech scene is the focus of this category – vendors entering this category most have originated from India, although they may have consequently expanded outside of it (even to the point where the majority of their activities and/or customers exist outside of it). As with the category above, the submission should demonstrate what the organisation has done within the last year that is exceptional and differentiates it from other vendors in this ecosystem or their wider competitors. This could include reference factors such as [but not exclusively]: recent marketing activity, new product launches, product enhancements, events and conferences (both proprietary or third party ones), corporate social responsibility programmes, thought leadership activities, customer engagement activities, channel programmes, etc. Wherever possible or relevant, the vendor should demonstrate how it has worked towards a specific plan for the year, in order to achieve clearly articulated objectives.
5. ABM tech vendor of the year
This category reflects vendors whose technology enables account-based marketing activities – be they strategic or programmatic in nature. Submissions should show what the organisation has done in the past 12 months to demonstrate genuine leadership in the category and to set it apart from its competitors. This should relate to various aspects of its activities, potentially including: product launches/ developments, marketing campaigns and programmes, channel/partner engagement, CSR, topic evangelism, wider industry engagement or campaigning.
6. Content marketing tech vendor of the year
This category recognises vendors whose technology enables brand organisations to better create, manage, distribute, or analyse content for marketing purposes. Given that this is a broad and rapidly evolving category, submissions must explain how the vendors and their technologies allow users and customers to become more effective in their use of content marketing, and how they are both enabling and keeping pace with the veracious appetite for content marketing.
7. Demand generation vendor of the year
This category reflects vendors that provide solutions that enable demand generation-based marketing. Submissions should show what the organisation has done during the qualification period to demonstrate genuine leadership in this mature and well-established category and to set it apart from its competitors. This should relate to various aspects of its activities, potentially including: product launches/developments, marketing campaigns and programmes, channel/partner engagement, CSR, topic evangelism, wider industry engagement or campaigning.
8. Social media tech vendor of the year
This category reflects vendors that provide solutions that enable any kind of social media marketing. Submissions should show what the organisation has done during the qualification period to demonstrate genuine leadership in this diverse and well-established category, and to set it apart from its competitors. This should relate to various aspects of its activities, potentially including: product launches/developments, marketing campaigns and programmes, channel/partner engagement, CSR activities, topic evangelism, wider industry engagement or campaigning.
9. Marketing automation vendor of the year
This category is designed to recognise the standout vendor in this specific category during the qualification period. Submissions should show what the organisation has done to demonstrate genuine leadership, and to set it apart from its competitors in this category. This should relate to various aspects of its activities, potentially including: product launches/developments, marketing campaigns and programmes, channel/partner engagement, CSR activities, topic evangelism, wider industry engagement or campaigning.
10. Marketing analytics or reporting vendor of the year
This category reflects vendors that provide analytics, insight or reporting solutions. Submissions should show what the organisation has done during the qualification period to demonstrate genuine leadership in this diverse category, and to set it apart from its immediate competitors or the wider market. This should relate to various aspects of its activities, potentially including: product launches/developments, marketing campaigns and programmes, channel/partner engagement, CSR activities, topic evangelism, wider industry engagement or campaigning.
11. Martech vendor campaign of the year
This category specifically reflects marketing campaigns, programmes or activities developed and run by martech vendors (and, where relevant, their agencies) to promote their own products, services or solutions. In this instance, ‘martech’ is defined as any technology that could reasonably be used by marketers to execute their roles – in any aspect of it. Submissions should clearly express the business issue that the campaign was devised to address, the objectives of the initiative, explain how the solution was devised and showcase the results that were achieved.