21st July | Jio Convention Centre - Mumbai
This award recognizes the most exceptional integrated digital marketing campaign that effectively utilizes multiple platforms and channels.
This award recognizes the most exceptional email marketing campaign with high open rates, click-through rates, and conversion rates.
This award recognizes the most creative and effective digital marketing campaign implemented with a limited budget. (Under 3 lakhs)
This award recognizes the most successful and innovative product launch. (Online)
This award recognizes the most successful and innovative product re-launch. (Online)
This award recognizes the most effective and innovative digital strategy that has successfully enhanced brand awareness and image
This award recognizes the most exceptional and user-friendly website or microsite with engaging content and effective conversion strategies.
This award recognizes the most successful and innovative Search Engine Optimization (SEO) marketing campaign that has effectively improved search engine rankings and organic traffic.
This award recognizes the most innovative and effective use of mobile marketing technology & channels to engage and delight customers.
This award recognizes the most innovative and effective use of video or animation in digital marketing campaigns to engage and/or to convert the audience.
This award recognizes the most effective use of dialogue-based interactions to engage and/or to convert customers in a personalized and human-like way.
The award recognizes campaign/activities that excel in building and maintaining strong, long-lasting relationships with their customers through personalized and targeted marketing efforts.
This award recognizes the most effective and innovative programmatic ad campaign that utilizes real-time data and automation to target and engage the audience.
This award recognizes the most innovative and effective mobile app marketing campaign that has successfully increased app downloads, engagement, and retention.
This award recognizes the most innovative and effective use of data analytics in developing and executing successful marketing strategies.
This award recognizes the most innovative and effective use of Artificial Intelligence (AI) and Machine Learning (ML) in digital marketing campaigns to drive significant results.
The award recognizes the exceptional implementation of technology-enabled strategies that deliver personalized experiences and engagement to consumers at scale.
The award recognizes outstanding use of automated technologies and processes to streamline marketing campaigns, optimize customer engagement, and drive measurable business results.
This award recognizes companies that have effectively used MarTech tools to engage customers across multiple channels, improve customer experience, and drive business growth.
The award recognizes the most outstanding and impactful social media campaign that effectively reaches and engages with its target audience while achieving the desired business goals.
The award recognizes the most successful marketing campaign that effectively utilizes multiple channels, messaging apps, and social media platforms to reach and engage with a diverse audience.
The award celebrates creative and successful marketing campaigns that leverage current moments and trends to capture audience attention and drive brand engagement.
The award recognizes brands that effectively use memes as a creative and humorous tool to engage with their audience and promote their products or services.
The award recognizes outstanding utilization of social media analytics to gather insights and inform data-driven decision-making for social media marketing and engagement strategies.
The award recognizes the exceptional implementation of chatbots to enhance customer service, engagement, and overall marketing efforts on social media platforms.
The award recognizes the outstanding execution of a multi-channel influencer marketing campaign that effectively integrates influencers into various marketing channels to deliver a cohesive message and drive measurable results.
The award recognizes the most exceptional collaboration between a brand and an influencer in creating authentic and effective branded content that successfully engages the influencer's followers and drives business results for the brand.
The award recognizes the most innovative and effective use of micro-influencers in a brand's marketing campaign, resulting in authentic and engaging content that effectively reaches the target audience and drives business results. (Influencers with followers/subscribers between 1,000 to 1,00,000)
The award recognizes technology that is used for influencer marketing that is helping the industry grow and drive more brand safety and transparency.
Solution providers focusing on UI/UX/AI/Machine learning technologies etc. can apply in this category.
This award recognizes agencies that effectively leveraged UGC to create compelling influencer marketing campaigns that resonated with the target audience.
This award recognizes the most innovative and successful execution of an experiential marketing campaign or event that effectively engages consumers and promotes brand awareness, loyalty, and sales.
The award recognizes the most creative and effective low-budget offline marketing campaign that generated maximum brand awareness and customer engagement. (Up to 5 Lakhs)
The award recognizes the most innovative and impactful print campaign that effectively communicated the brand's message and increased brand recognition and sales. (*Print should have been at least 50% of the media cost)
The award recognizes the most innovative and impactful radio advertising campaign that effectively delivered the brand message to the target audience. (*Radio should have been at least 50% of the media cost)
The award recognizes the most impactful and memorable TV commercial campaign that effectively communicated the brand message and resonated with the target audience. (*TV should have been at least 50% of the media cost)
The award recognizes the most impactful and successful product launch executed through offline marketing channels.
The award recognizes the best content marketing strategy that effectively builds brand awareness and engages the target audience.
The award recognizes marketing excellence for BFSI brands that showcased the effective and quantifiable impact.
The award recognizes marketing excellence for consumer durable brands that showcased the effective and quantifiable impact.
The award recognizes marketing excellence for food & beverage brands that showcased the effective and quantifiable impact.
The award recognizes marketing excellence for gaming companies/brands that showcased the effective and quantifiable impact.
The award recognizes marketing excellence for healthcare & wellness brands that showcased effective and quantifiable impact.
The award recognizes marketing excellence for hospitality brands that showcased an effective and quantifiable impact. (Includes hotels and restaurants)
The award recognizes marketing excellence for media & entertainment brands that showcased effective and quantifiable impact. (Includes music, film, television, publications & media, books, news, digital platforms, other media.)
The award recognizes marketing excellence for real estate brands that showcased the effective and quantifiable impact.
The award recognizes marketing excellence for retail brands that showcased the effective and quantifiable impact. (Restaurants should enter F6. Best Marketing Campaign for a Hospitality Brand)
The award recognizes marketing excellence for travel/tourism brands that showcased the effective and quantifiable impact.
The award recognizes marketing excellence for automobile brands that showcased the effective and quantifiable impact.
This award recognizes the most successful and creative marketing campaign by or for an e-commerce brand that effectively engages its target audience and drives measurable results in customer engagement.
The award recognizes marketing excellence for FMCG brands that showcased the effective and quantifiable impact.
The award recognizes marketing excellence for IT/ITES brands that showcased the effective and quantifiable impact.
This award honors agencies that have achieved impressive growth within a short time span. Eligible agencies must have been incorporated for less than six years as of December 31, 2022.
This award is NOT OPEN for entry. The winner will be determined based on the total metals received in other categories.