A. An independent advertising agency refers to a company that operates independently and is not (or fully) owned/controlled by a larger parent company and is free to make decisions and choose clients based on its own business goals and values. This type of agency is responsible for creating and implementing marketing plans for its clients and is typically hired by businesses to promote their products or services to a specific target audience.
A. No, but brands can encourage their independent agencies to nominate their campaigns and add a start to their collaboration if they win an award.
A. Yes, they can and if their agency wins they get to go up on stage to receive the trophy.
A. An independent agency operates independently, without being owned or controlled by a larger holding company.
A. Yes, our aim is to bring all sorts of national, and regional agencies to step up and claim what they deserve. Entries are invited by any agency working for a regional brand or a national brand.
A. Any Indian agency that is a part of the brand marketing or marketing communication ecosystem. For example: