Sandeep Gupta

Sandeep Gupta

COO, Broadcasting Business

Sandeep Gupta
COO, Broadcasting Business, Shemaroo.

Mr. Sandeep Gupta is the Chief Operating Officer - Broadcasting Business at Shemaroo Entertainment Limited. With a rich experience of over 15 years, Sandeep has built a broad-based career as a veteran in media and entertainment and the finance field. He is an industry stalwart who has not only launched many broadcast businesses, but has also been the driving force behind their success.

Over the past year, Sandeep has played a pivotal role in Shemaroo’s entry into the television segment. He led the organization in its quest to reach greater heights with the launch of two new channels in Hindi and Marathi GEC categories: Shemaroo MarathiBana, the Marathi movie channel and Shemaroo’s flagship Hindi GEC channel, Shemaroo TV, and Shemaroo Umang.

Inherently an out-of-the-box thinker, Sandeep has helped revisit Shemaroo’s strategy in line with evolving business needs and challenges, as well as ensured financial controllership and governance. He has led the way in forming strategic alliances with channel partners (MSOs and DTHs), leading to digitized operations and improved cost and process efficiencies. He gregariously inducts his fellow employees and staff to refinement and excellence, progressively looking forward to the company's betterment and a golden future.

Prior to joining Shemaroo Entertainment, his longest stint was with B4U Television Network India Limited as India CFO & COO of the Broadcasting Business. He subtly revolutionized the workings of the company while managing the daily processes. During his time there, he played a significant role in scaling up and turning around the business with improved market credibility and brand image, along with launching television channels for the network. By extrapolating the trends of social media onto the workings of the box, he ingeniously incorporated the modern wave of design and flow into our daily screen time. He started his career in the accounting and auditing sector where he was the Audit Manager at K.M. Gupta & Co. Post that he founded the Chartered Accountancy firm Sandeep Purvy and Associates.

Sandeep has completed his FCA Finance from The Institute of Chartered Accountants of India. Furthermore, he is also CISA certified from ISACA, USA.